Mon.Jan 13, 2025

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Reducing No-Shows at Free Events: A Bold Approach

Conferences that Work

Liz Latham , co-founder of Club Ichi and a brilliant event marketer, recently shared an intriguing idea she plans to test to increase attendance at her free events. Having registrants not show up has become a big problem for the meeting industry, especially for free events. Not long ago, registrants would reliably attend events they signed up for, barring unforeseen circumstancesa far cry from today’s reality.

Financial 156
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Five Predictions from Scott Galloway that Signal Change for Business Events

EventMB

Skift Take: At PCMAs Convening Leaders conference, NYU Stern professor, author, and entrepreneur Scott Galloway shared his insights on the trends shaping the 2025 business landscape. Many of his predictions could impact the business events industry, these five may have the biggest impact.

2025 117
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EventSource’s List of 2025 GTA Open Houses and Wedding Shows

EventSource

Just got engaged and ready to dive head-first into your wedding planning adventure? Or perhaps you’re just looking for inspiration to make your special day unforgettable? Wedding open houses are the perfect opportunity to explore venues, meet industry professionals, and envision how your big day could come to life. We’ve got your round-up of all the wedding open houses happening between January and March.

2025 71
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The Silent Power of Seating Charts

EventMB

Skift Take: Images from President Jimmy Carters funeral showed how the seating arrangement spurred some unlikely encounters. Your seating strategy has the power to do the same.

Meetings 111
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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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EventWell Unveils Bold Plans for 2025: Launching the EventWell Manifesto and SensorySafe Accreditation Scheme

Prestige Events Magazine

EventWell, the UKs leading neurodivergent-led not-for-profit championing neuroinclusion and wellbeing in the events industry, is thrilled to announce the upcoming launch of the EventWell Manifesto and the groundbreaking SensorySafe Accreditation Scheme in 2025. These initiatives are set to transform the landscape of UK events, conferences, exhibitions, and festivals by setting new standards for accessibility and inclusion.

2025 59

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EventWell unveils bold plans for 2025: Launching the EventWell Manifesto and SensorySafe Accreditation Scheme

Event Industry News

EventWell, the UKs leading neurodivergent-led not-for-profit championing neuroinclusion and wellbeing in the events industry, is thrilled to announce the upcoming launch of the EventWell Manifesto and the groundbreaking SensorySafe Accreditation Scheme in 2025.

2025 59
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Multigenerational Magic: Engaging Diverse Audiences at Events

Smart Meetings

Creating unforgettable events starts with understanding how to connect with attendees from every generation. Baby Boomers, Generation X, Millennials and Gen Z each bring their own unique perspectives, preferences and expectations to the table. Understanding and respecting these differences is key to creating events that genuinely resonate. So, lets explore practical strategies to successfully engage diverse groups.

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The top event trends for 2025

Event Industry News

The event and live marketing industry is continuously balancing between rapid technological advancements and a growing demand for true live experiences. Technology meets authenticity, with personal interaction taking center stage like never before.

2025 59
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X-Culture Program Inspires Students to Innovate in the Events Industry

PCMA Convene

The X-Culture International Business Symposium brought together 51 X-Culture students from 15 countries across six continents who, in addition to participating in a business competition and career development program, had the chance to network, learn more about the world of international business, and meet and hear from international business scholars.

2030 59
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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Celebrating 100 Years of Care: St. Mary’s Centennial Ball

Canadian Special Events

The historic Windsor Station in Montreal was transformed into a breathtaking venue to celebrate the 100th anniversary of St. Marys Hospital. The St. Marys Ball, produced by Total Events , welcomed 750 of Montreals most distinguished guests for an unforgettable evening of elegance, history, and innovation. The evening was meticulously crafted to honour a century of exceptional healthcare.

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Identity appoints award-winning business development leader George Perry as Global Head of Business Development

Prestige Events Magazine

Identity, a leading brand experience agency within The Human Network, announces the appointment of George Perry as Global Head of Business Development, strengthening its international growth strategy across key markets including the UK, Europe, Middle East, and with an eye on future opportunities in the United States. Perry joins Identity following a successful tenure as Global Business Development Director at AVANTGARDE Group, where he led international teams across the global offices.

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SEEN Group Rebrands Its Events And Brand Experience Department As SEEN BX

Event Industry News

Due to the continued success of its Events and Brand Experience team, SEEN Group has announced the rebrand of this department as a standalone division: SEEN BX.

Events 59
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The List: Warm Up and Team Build

SmartMeetings

Team-building exercises for when its chilly outside Team-building activities have a lot of power to help groups feel more comfortable and connected. Whether youre on a tight schedule and dont have much time, you dont have access to materials, you cant coordinate an offsite or even if youre looking at doing some team-building exercises with your in-office staff, there are plenty of activities that are easy to do and have powerful effects.

2025 52
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Identity appoints award-winning business development leader George Perry as Global Head of Business Development

Event Industry News

Identity, a leading brand experience agency within The Human Network, announces the appointment of George Perry as Global Head of Business Development, strengthening its international growth strategy across key markets including the UK, Europe, Middle East, and with an eye on future opportunities in the United States.

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7 Best LMS for Training Providers Ranked for 2025

Arlo Training & Events Software

Most learning management systems are designed to meet the needs of internal training teams, with typical use cases including upskilling employees, supporting professional development, and mandatory workplace training such as onboarding and compliance training. Obviously, this is very beneficial if you’re part of an internal team. There’s no shortage of platforms available that can help you create and manage the training materials you need for your employees.

2025 26
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Destination DC highlights International Strategy, Connected Campus and What’s New for Meetings at PCMA Convening Leaders 2025

Event Industry News

Destination DC (DDC), the official destination marketing organization for Washington, DC, reinforced its commitment to attracting meetings and events during PCMA Convening Leaders. From large conventions to small, impactful meetings, Washington, DC uniquely provides access to policymakers, networking and educational opportunities, said Elliott L. Ferguson, II, president and CEO, Destination DC.

2025 59
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Hitting the high notes with £27m investment from The National Lottery Heritage Fund

Prestige Events Magazine

New funding in 2025 saving seven lesser-known UK heritage treasures From awakening Edinburghs Architectural Masterpiece on Calton Hill, dormant for over 50 years, to transforming former offices for the Sheffield United Gas Light Company into a new vibrant and visible home for young musicians, called Harmony Works in Sheffield Saving Jumbo the last intact listed water tower from the Golden Age of industrial water engineering in Colchester and reopening the Palais de Danse in St Ives to visitors

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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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Harry Potter Meets Immersive Networking at The College of Extraordinary Experiences

EventMB

Skift Take: Are you tired of small talk over lukewarm coffee at yet another hotel ballroom? Well, theres a business event in a medieval castle in Poland, where business networking gets the Hogwarts treatment with all the magic of meaningful connections.

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Room2Give: Wyboston Lakes Resort’s latest ESG initiative will empower communities through charitable support

Prestige Events Magazine

Wyboston Lakes Resort has launched Room2Give, its latest Environmental, Social, and Governance (ESG) initiative that will not only reduce consumption but also enable the Resort and its guests to support local community organisations. Guests staying at the venues Woodlands Event Centre or Willows Training Centre for more than one night will be able to choose which of three local charities to support by opting out of room cleaning.