Conferences that Work
JANUARY 27, 2025
Are for-profits stepping into territory traditionally held by associations? Lately, I’ve seen signs that they might be. Recently, I’ve received inquiries from suppliers of products and services wanting to hold events for the communities they serve. In fact, Im currently designing an event for a for-profit client that directly competes with association conferences in their profession.
EventMB
JANUARY 27, 2025
Skift Take: For Scott Arrington, a newly minted MBA is already helping him in his planner role. But, he admits, grad school is not for everyone.
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Planning Pod
JANUARY 27, 2025
Think of nurturing your event leads as cultivating a thriving garden. You wouldn’t just plant a seed and walk away, would you? You’d water it, provide sunlight, and carefully nurture it until it flourishes. Similarly, lead nurturing involves building relationships with potential clients and guiding them through their decision-making process with care and attention so that ultimately, they transform into loyal customers.
Event Marketer
JANUARY 27, 2025
FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover pizza rentals, AI judges and Zen carriages. COMMUTERS TAKE A MOMENT OF PAUSE INSIDE AUDIBLES ZEN CARRIAGE If you ask us, Zen Commute sounds like an oxymoron, but for a new campaign of the same name promoting the power of audio storytelling, Audible turned the concept into reality.
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In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Smart Meetings
JANUARY 27, 2025
One way PCMA Convening Leaders draws more than 4,000 people to register for a conference at the beginning of the year is by booking high-profile, controversial-in-some-circles speakers such as former U.S. representative and author Liz Chaney, who took to the stage in Houston this year a call for elected officials who are serious, listen and act in a way that is respectful and substantive.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Smart Meetings
JANUARY 27, 2025
Gen X (born between 1981 and 1996) and Z (born between 1996 and 2012) are already filling our ballrooms with Gen Alpha not far behind. How can we make the next generation of attendees feel comfortable, not to mention the entry of young workers helping us create meeting magic? We asked Claire Lester, senior design strategist with Maritz Design Studio , for tips that will benefit everyone in the crowd.
Event Marketer
JANUARY 27, 2025
Fifteen percent of your attendees probably dont want the event experience youre planning. And thats because, according to some estimates, 15 to 20 percent of the population considers itself, or has been diagnosed, as neurodivergent. That means that one in five event attendees is neurodivergent. And that also means that many best practices the event industry employs to engage audiences may miss the mark or squander the opportunity to connect effectively with this population.
Canadian Special Events
JANUARY 27, 2025
Canadian mattress brand Endy marked the launch of their new line of bedroom furniture by welcoming media and influencers to an Open House in a real Toronto home where they could experience the Endy catalogue in an immersive environment. Mad Bash Group was brought into the project by communications agency Heads + Tales to style the Endy Open House and showcase the Endy sleep products creatively and engagingly.
Event Marketer
JANUARY 27, 2025
The CES campus stretches well beyond the convention center and expos proper, and into suites and ballrooms that brands have snapped up to create highly curated and intimate experiences. Intel is one of those brands, having famously vacated real estate at the Las Vegas Convention Center in the wake of COVID, in favor of, for the past two years, a suite at The Venetian Expo.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Opus Agency
JANUARY 27, 2025
NVIDIA, Dell Technologies, and Opus Agency Are Taking the Stage at EMS
Event Marketer
JANUARY 27, 2025
Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Submit your news here. Trends American Express Global Business Travel , a software and services company for travel and expense, has launched integrated emissions-based carbon pricing. Customers can pick a carbon calculation methodology to apply a carbon fee to their air travel.
Opus Agency
JANUARY 27, 2025
Brent Turner Shares His Favorite Event of 2024 with C&IT
Unique Venues
JANUARY 27, 2025
When event planners think of ideal destinations, historic charm, accessibility, and versatile venues often top the list. Gettysburg, Pennsylvania, offers all these qualities and more. Known for its rich history and scenic beauty, Gettysburg is a destination that will leave a lasting impression on attendees. At the heart of this towns appeal is Gettysburg College, an exceptional venue capable of hosting a wide range of events, from corporate meetings to weddings and everything in between.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Opus Agency
JANUARY 27, 2025
Event Personalization Is Here (Finally!
MPI
JANUARY 27, 2025
We asked sustainability experts in the meeting and event industry to tell us about sustainability trends event planners should be paying more attention to in 2025, from taking small, consistent actions to measuring the journey. __ Sustainability in the corporate event space shouldn’t feel overwhelming as we move into 2025—it’s about starting where you are and then building meaningful partnerships to amplify your impact.
EventMB
JANUARY 27, 2025
Skift Take: When President Donald Trump returned to the White House, one of his first actions was to eliminate DEI efforts at the federal level. The executive order has impacted a Rutgers University DEI conference that has been canceled.
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