IBTM launches Exceptional Experiences programme at Cannes Lions
Prestige Events Magazine
JUNE 26, 2024
IBTM has introduced an exciting new addition to its flagship IBTM World event taking place in Barcelona from 19-21 November. The new programme, called Exceptional Experiences , has been developed as a direct response to the challenges faced by in-house event professionals and marketers, and will showcase innovative strategies to help this community create event experiences that fuel business growth.
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