Tue.Mar 04, 2025

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How to Strategically Use Color at Events

EventMB

Skift Take: Color is so much more than just one element of your decor. Heres how to use it strategically to reflect an events theme or message.

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The All-Star Event Schedule to Optimize Attendee Energy

Smart Meetings

How to use scientific evidence to support attendee energy and boost your ROI When we consider attendee energythe capacity of an individual to be engaged, their real-time level of engagement and how long theyre able to keep it upthere are some must-know tips that should exist in every planners back pocket. Armed with some insight into how attention spans work, what spikes peoples energy and what stifles it, planners can discover a more efficient way to do events; a formula, even, for ensuring tha

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The Business of Events announces influential line up for its 2025 Global Policy Forum

Event Industry News

The Business of Events, the leading Think Tank and Advocacy Network for the business events sector, has announced a stellar lineup of politicians, policymakers and leading industry figures for its signature Global Policy Forum, which this year is sponsored by RX Global.

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Event Guru Software and Registration Guru Software and Bluefin Partner to Deliver Validated P2PE Payment Protection to Conference and Event Venues

Event Guru

Bluefin, the integrated payments pioneer in PCI-validated Point-to-Point (P2PE) encryption and tokenization services that protect payments and sensitive data, today announced a new partnership with Event Guru Software and Registration Guru Software , an event management and event venue platform designed for small to medium size conferences and event venues.

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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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Event Industry News Joins Network of Women in Events as Corporate Member

Event Industry News

With International Womens Day taking place this week, a great time to shout from the rooftops that Event Industry News (EIN) is proud to announce its new corporate membership with the Network of Women in Events (NOWIE), reinforcing its commitment to supporting and empowering women in the events industry.

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CHS Leeds Launches Hosted Buyer Programme

Event Industry News

CHS Leeds is set to continue its impact on the meetings and events industry with the launch of its Hosted Buyer Programme and the announcement of more elite exhibitors to help event industry professionals fulfil their RFPs and put together their event programmes.

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eLearning authoring & delivery is coming to Arlo!

Arlo Training & Events Software

Coming soon to Arlo, youll be able to create, schedule, and deliver highly engaging eLearning alongside your in-person and live online trainingall in one powerful, easy-to-use platform. No more juggling multiple systems or dealing with disconnected toolseverything you need to manage and deliver impactful training will be seamlessly integrated for you and your learners.

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Pink Bows Foundation, Supported by Sir Paul McCartney and Global Event SafetyAlliances, Launches Crowd Safety Training in Response to 2021 Astroworld Crowd Crush

Event Industry News

Pink Bows Foundation (the organization or the foundation) created by the Dubiski family is launching a first-of-its-kind global crowd safety training and certification for large-scale events. The foundation is proud to announce its support by Sir Paul McCartney and event safety alliances globally.

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Rev Up Your Next Party at F1 Arcade DC: The Ultimate High-Speed Celebration!

Unique Venues

Looking for an electrifying party venue that combines high-octane thrills with world-class hospitality? Look no further than F1 Arcade DC , the worlds first official Formula 1 social entertainment venue. Nestled in the heart of Washington D.C.s vibrant Union Market District , this one-of-a-kind destination delivers an immersive, adrenaline-pumping experience perfect for any celebration.

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Beyond the Buzz: How to Turn Marketing Trends into Revenue-Driving Strategies

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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Release Recap: New Features & Fundraising Strategies

Click & Pledge

Missed the Live Event? No Worries! Weve got you covered with the Click & Pledge Release Recap Webinar , featuring special guests Amber Melanie Smith and Joanne Toller. Whether youre looking for the latest fundraising trends, expert insights, or new ways to improve donor engagement, this session is packed with valuable takeaways to help your nonprofit thrive.

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Agentic AI: The Next Evolution in Event Technology 

Certain

The rise of Agentic AI is reshaping how marketers and planners manage events, shifting from reactive problem-solving to proactive automation. Unlike traditional AI, which responds to predefined prompts, Agentic AI analyzes data, makes decisions, and takes action with minimal human intervention. This breakthrough is transforming event planning, execution, and engagementmaking operations smarter, faster, and more […] The post Agentic AI: The Next Evolution in Event Technology appeared first

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U.S.-Canada Tariff Fallout Hits Business Events 

EventMB

Skift Take: The Trump administrations new tariffs and government travel restrictions are dealing a blow to cross-border business events. With U.S. delegate attendance declining and high-profile cancellations like Canada House at SXSW, the industry faces mounting challenges.