Women Leaders in Meetings: Nicola Kastner
EventMB
DECEMBER 30, 2024
Skift Take: With a career steeped in strategic event leadership, Kastners focus on data-driven decision-making sets a high bar for industry leadership.
Mon.Dec 30, 2024
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People’s Choice: Our Top 10 Most-read Stories of 2024
Event Marketer
DECEMBER 30, 2024
Many pop culture moments marked 2024, from Brat summer, to Moo Deng the pigmy hippo, to the Willy Wonka fiasco in Glasgow, to the Glicked phenomenon, to the viral break dancer from the Paris Games. But industry pros made an impact, too, activating experiences that challenged perceptions, pushed boundaries, drove loyalty and delivered joy. Following is a look at the experiential campaigns that caught your eye over the last 12 monthsEvent Marketer’s top 10 most-read stories of 2024.
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Viad Corp Transforms into Pursuit, a Pure-Play Attractions and Hospitality Leader, Following Completion of Sale of GES Business
Exhibitor Magazine
DECEMBER 30, 2024
SCOTTSDALE, Ariz. - Viad Corp (NYSE: VVI) ('Viad') today announced it has completed the sale of its GES business to Truelink Capital for $535 million.
Event Space Amenities Checklist: What to Look for When Booking
Unique Venues
DECEMBER 30, 2024
When it comes to hosting a successful eventbe it a corporate conference, a wedding, or a social gatheringthe choice of venue is absolutely critical. The right space not only sets the tone but can significantly enhance the experience for your guests, while the wrong one can lead to unnecessary challenges. Event venues go beyond just location and capacity; amenities and unique features can truly make or break the occasion.
Beyond the Buzz: How to Turn Marketing Trends into Revenue-Driving Strategies
Speaker: Alexa Acosta, B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Best of 2024: Ms. B’s Book Club
Smart Meetings
DECEMBER 30, 2024
The Smart Meetings Book Club column (now known as Smart Reads) was jam-packed with must-read literature that can take your workflow, leadership skills, networking strategies and other elements of your career to the next level. Want to recommend a book as a Smart Read of 2025? Email us at editor@smartmeetings.com. Ms. Bs Book Club: Creating Experiences In the February edition of our book club series, we curated the top reads for creating memorable, high-impact experiences for your attendees.
Catering Trends That Will Take Off in 2025
Caterease
DECEMBER 30, 2024
Catering Trends That Will Take Off in 2025 The food and catering industry is constantly evolving. Driven by new culinary innovations, changing customer preferences, and shifts in global priorities such as sustainability, staying ahead of trends is essential for catering businesses and event planners. 2025 promises to be a significant year for catering, with fresh approaches to food presentation and customer experiences shaping the way events are planned.
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