Event Marketer
FEBRUARY 26, 2025
Event Marketer’s 2025 B-to-B Dream has been unveiled. Each month, we’re sitting down with one of our all-stars to talk trends, best practices, and all things uniquely b-to-b. Valerie Strehle, Senior Director-Global Events, Workiva When an event organization operates under the code name GSD, or Get S**t Done, you know it has some serious momentum behind it.
Prestige Events Magazine
FEBRUARY 26, 2025
Following National Apprenticeship Week (10-14 February), RCP London Events is proud to highlight its commitment to nurturing talent and upskilling the next generation of AV professionals. As part of this mission, the venue has welcomed its first AV apprentice, Arron Montgomery, under the newly launched Level 5 Audiovisual Technician Apprenticeship Standard.
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Event Marketer
FEBRUARY 26, 2025
Executives from Cisco, Salesforce, Dell, Webflow and Workiva share their top tips You never get a second chance to make a first impression. And that makes it critical for conference organizers to ensure that their first-time attendees are set up for successparticularly as a tidal wave of newcomers continues to flood the b-to-b event landscape. Between Gen Z aging into the workforce, and the post-pandemic Great Reshuffling that saw a large chunk of workers migrate to new industries, first-timers
Smart Meetings
FEBRUARY 26, 2025
If you’re seeking a sense of adventure, these new and renovated hotels are where youll find it. If you want to take your attendees on the journey of a lifetime, these new and renovated hotels are the place to do it. Whether you prefer to stay a little closer to home or venture far away, you’re certain to find an experience way outside your day to day here.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
EventMB
FEBRUARY 26, 2025
Skift Take: Effective event promotion wording attracts attendees and strengthens your marketing strategy. Craft clear, engaging messages that resonate, create urgency, and highlight key benefits to make your event unforgettable.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
EventMB
FEBRUARY 26, 2025
Skift Take: Cannabis activations, especially THC:CBD (1:1) beverages, are becoming popular at social gatherings, and even weddings. How can you safely include them at business events?
Exhibitor Magazine
FEBRUARY 26, 2025
DALLAS The Exhibitions Industry Collective, of which the International Association of Exhibitions and Events (IAEE) is a member, is pleased to ann.
EventMB
FEBRUARY 26, 2025
Skift Take: Oak View Group (OVG) had a short-lived venue management deal at McCormick Place. The Metropolitan Pier and Exposition Authority, owner of the convention center campus, will take over management duties on July 1.
MPI
FEBRUARY 26, 2025
EMEC stanbul Showcases Innovation and Immersive Learning in the Heart of Türkiye at MPIs 36thSignature European Event
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Eventscase Blog
FEBRUARY 26, 2025
The event industry is constantly evolving, and Eventscase remains at the forefront of these innovations and developments. Let’s take a look at the latest news, key developments, and Eventscases role in shaping the future of events. AEVEA Awards 2025: Recognising Excellence in Events The second edition of the AEVEA Awards 2025 took place on February 19th at the Gran Teatro CaixaBank Prncipe Po in Madrid, awarding the best of the events industry in Spain.
Certain
FEBRUARY 26, 2025
When it comes to B2B events, successful marketers recognize the power of personalization in fostering customer loyalty. To take that personalization to the next level and transform attendees into customers, its essential to understand how to harness AI for event marketing. Event marketing is no longer just about delivering a great experience its about […] The post How to Turn Your Audiences Into Customers Using AI appeared first on Certain, Inc.
Unique Venues
FEBRUARY 26, 2025
[link] Nestled “Where the Redwoods Meet Monterey Bay,” the University of California, Santa Cruz (UCSC) stands out as a multi-faceted venue for hosting academic gatherings, sports camps, and multi-day retreats. Professional event planners looking for versatile and picturesque venues in California will find UCSC offers world-class amenities coupled with the natural beauty of one of the states most stunning locations.
EventSource
FEBRUARY 26, 2025
The highly anticipated Wedding Open House at The Globe and Mail Centre in downtown Toronto wowed attendees with its breathtaking skyline view, beautiful contemporary space, and experienced team of top-tier wedding vendors. Whether you’re a newly engaged couple or a seasoned planner looking for your next event venue, this was the perfect opportunity to explore one of the city’s most coveted wedding venues.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
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