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Its business as usual at the 2025 SXSW Conference & Festivals in Austin, but the 38 th annual event, March 7-15, may mark the end of an era for the tentpole. As hundreds of thousands of global attendees explore sessions, artistic showcases, expos and, of course, larger-than-life brand experiences this year, the city is preparing to shut down its convention center on April 1 for a $1.6 billion renovation that wont be complete until late 2028.
– Shonali Devereaux named as new podcast host – New in Events , a podcast from IBTM World, has returned for a much anticipated second season with Shonali Devereaux as its new host. Designed to inspire and support IBTMs community of event professionals year-round with fresh insights, practical advice and innovative ways of working, series two of the podcast will feature ten fortnightly episodes, which run until the summer.
A mysterious space-vessel crash appeared in Austin, TX, during SXSW. Curious (and brave) passersby who stumbled upon FXs The Wreckage activation had a chance to step inside and uncover details from the upcoming Alien: Earth series, a prequel to the 1979 film Alien that started the franchise. Before receiving credentials and instructions to enter, participants were scanned for alien parasites by yellow hazmat-suited representatives from Prodigy Corp.
Skift Take: Federal layoffs are sending shockwaves through the government meetings sector, leading to widespread event cancellations and millions in lost hotel revenue. The ripple effects extend beyond hotels to meeting planners, sourcing companies, and event tech firms who rely on steady government business.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Health care conferences can often come off as sterile. Due to the serious nature of the conversations, solutions and sessions presented, that can translate to a buttoned-up, clinical approach to the design and attendee experiencebut not at VMX 2025. The 42nd annual Veterinary Meeting & Expo, put on by the North American Veterinary Community (NAVC) in Orlando, FL, showed that its unlike other medical conferences by encouraging exhibitors to express themselves through art.
Neil Brownlee Neil Brownlee, PCMA Brownlee, the head of business events at VisitScotland , has been inaugurated as the 2025 chair of PCMA. He has spent over 35 years in the international hospitality and business events industry, having began his career in hotels. He joined VisitScotland Business Events in 2008 and has served as head of business events for the past 14 years.
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Neil Brownlee Neil Brownlee, PCMA Brownlee, the head of business events at VisitScotland , has been inaugurated as the 2025 chair of PCMA. He has spent over 35 years in the international hospitality and business events industry, having began his career in hotels. He joined VisitScotland Business Events in 2008 and has served as head of business events for the past 14 years.
The 2020 pandemic forced the event industry to rely on new event technologies to survive. Virtual platforms, hybrid formats, virtual reality worlds, and even blockchain-based ticketing were presented as miracle solutions at a critical time. While some of these tools served their purpose temporarily, many failed to deliver on their promises once the urgency subsided.
Skift Take: As policy shifts create challenges for business events, Nicola Kastner, CEO of the Event Leaders Exchange, has voiced her concerns on LinkedIn. The industry response she has received highlights the need for advocacy to protect in-person gatherings.
The University of Maryland, College Park is an exceptional choice for hosting youth retreats, camps, and group programs. With its expansive 1,800 acre campus just nine miles from Washington, DC, the university provides a safe, engaging, and fun environment for young people to learn, grow, and explore. Featuring more than 8,000 on-campus beds, two dining halls, and numerous meeting and recreational spaces, this campus is perfectly equipped to accommodate youth groups of all sizes, so its no wonde
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
A discussion with Rafa Hernndez and Jennifer Berkemeier who are leading a panel discussion on the fight against human trafficking during the Mexico Events Council annual conference taking place June 11-14.
From March 7-8, skincare brand No7 stopped traffic on International Drive, one of the busiest roads in Orlando, with a bright green, double-decker bus. No7 took over a Walgreens parking lot in the heart of the Orlando Entertainment District with its Derm Solutions Skin Rehab Tour bus, which is traveling around the country to introduce U.S. consumers to the UK brands newest line of products.
Barries Premier Vineyard Venue, Heritage Estate Winery & Events , a breathtaking boutique vineyard and venue in Simcoe County, has been awarded Best New Event Venue at the prestigious Canadian Venue Awards. This recognition highlights the venues exceptional service, stunning setting, and innovative approach to event planning. Since opening in August 2022, Heritage Estate Winery & Events has quickly become a sought-after destination for weddings, corporate functions, and social events.
Print media is making a compelling comeback as a trustworthy and memorable marketing tool. For hotels aiming to stand out in a competitive market, combining print and digital methods can elevate campaigns and create a lasting impression on potential guests. Heres why and how print can play a key role in your next multi-platform marketing strategy. Why Print Still Matters in Advertising Despite the dominance of digital platforms, print advertising offers tangible benefits that digital ads simply
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Blown away by how fast technology is changing events and entertainment? Abu Dhabi is about to take it to the next levelliterallywith one of the biggest drone shows the world has ever seen. Still reeling from Southwest ditching its beloved two-bags-free policy? Youre not aloneone competitor is calling it the slaying of a sacred cow. Looking to bring more Indigenous and sustainable elements into your next Hawaii meeting?
The chainsaw bite of federal layoffs, firings, cutbacks, policy reversals and funding cancellations is already being felt by the nations associations. The majority of respondents to a new pulse survey conducted by the American Society for Association Excellence (ASAE) reported negative impacts like reduced funding, decreased conference attendance, and complications surrounding diversity, equity, and inclusion (DEI) initiatives.
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