Thu.Jan 23, 2025

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The Future of Live Tourism: Key Insights from Davos

EventMB

Skift Take: Live tourism is reshaping cities, economies, and how we connect. But as global leaders at the World Economic Forum discussed, a sustainable future for these mega-gatherings depends on much more than just filling seats.

Tourism 163
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NRF 2025 Ideas: Four Experiential Tactics We Loved

Event Marketer

They call NRF Retails Big Show for a reason. For one, the sheer amount of market innovation and engineering presented at the New York City-based trade show is vast. And, from an experiential marketing point of view, the expo floor is a feast for the senses. During our spin around the Javits Center this year, we spotted several trends , but we also took note of some clever ideas that gave exhibitors an edge.

2025 110
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5 Strategies for Mentorship Success

EventMB

Skift Take: Mentorship can be a valuable experience for both the mentor and the mentee. But its essential to keep the exchange on track.

Meetings 155
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Sundance 2025: Adobe Expands its Brand House, Keys in on Experience Design

Event Marketer

Adobes signature red square logo adorns a new space this year in Park City, UT, as the brand enters its 14th year as a sponsor of the Sundance Film Festival and its second with a physical space. This year, Adobe, which is presenting sponsor and the official editing platform of the festival, took over 608 Main Street to create Adobe House, which from Jan. 24-27 is offering three levels of activations, content and special events.

2025 111
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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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‘Inside Live Events’ Offers a Roadmap for New Generations in a Shifting Industry

EventMB

Skift Take: As the live events industry undergoes a critical generational transition, Freeman's new book, Inside Live Events," aims to preserve and transfer decades of institutional knowledge to the next generation of event professionals.

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Why Organizational Culture Matters in Association Event Management

StraussCA

In the fast-paced world of association event management, success is often defined by the smooth execution of events, the satisfaction of attendees, and the ability to meet tight deadlines. However, there’s an important element that impacts both staff well-being and event outcomes: organizational culture. A positive culture goes beyond just meeting targets or budgets; it shapes the work environment, boosts staff engagement, and directly influences the quality of events.

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Hospitality Predictions and Insights for 2025 from Michael Dominguez 

Smart Meetings

From AI to inflation, whats ahead for hospitality in the New Year In 2024, Michael Dominguez, CEO of Associated Luxury Hotels International (ALHI) , told the Smart Meetings community that the hospital industry was entering a new normal stage following the pandemic. AI was also a new shiny tool in our toolbox. Inflation and F&B were also crucial for planners.

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Lime Venue Portfolio & Levy partner with ICCA UK&I Conference to deliver Biohub Discovery Tour

Event Industry News

Lime Venue Portfolio and Levy have partnered with the UK & Ireland Chapter of ICCA, the global association for the international meetings industry, as the lead sponsor for the 2025 annual conference, set to take place in Leeds from 2628 February 2025.

2025 59
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Top 5 Pain Points of DIY Lead Retrieval: Challenges & Solutions

Expo Logic

Explore the top 5 pain points of DIY lead retrieval for event success. Discover strategies to overcome inefficiencies and improve lead capture and follow-ups. The post Top 5 Pain Points of DIY Lead Retrieval: Challenges & Solutions appeared first on Event Management Solutions for Expo Events and Trade Shows | Expo Logic.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Events as Living, Breathing Organisms

Certain

This article represents an exciting exploration of how modern technology and strategic thinking can transform events from passive experiences into dynamic, intelligent ecosystems. By applying the living organism metaphor, events are reimagined as dynamic contributors to revenue generation, actively driving outcomes rather than merely serving as static spaces for engagement.

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PCMA announces Visionary Awards Lifetime Achievement Honorees and Professional Excellence Finalists

Event Industry News

Sherrif Karamat, CAE, PCMA and CEMA President & CEO is pleased to announce the 2025 Visionary Awards Lifetime Achievement Honorees and Professional Excellence Finalists.

2025 59
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W Hotels Debuts “Hotel Tales” Brand Campaign

Smart Meetings

As stars tell stories of their stays, Hotel Tales poses W Hotels as a space for dynamic self-expression. W Hotels , part of Marriott Bonvoy s portfolio of over 30 brands, announces a new, unconventional brand campaign with Hotel Tales. Each tale, shot in an editorial-documentary style and written by Pat Regan, the writer of Emmy award-winning series Hacks, features iconic women starscelebrated names such as Chlo Sevigny, Miranda Makaroff and Ziwerecounting one-of-a-kind stories of their unexpect

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