Thu.Jan 23, 2025

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NRF 2025 Ideas: Four Experiential Tactics We Loved

Event Marketer

They call NRF Retails Big Show for a reason. For one, the sheer amount of market innovation and engineering presented at the New York City-based trade show is vast. And, from an experiential marketing point of view, the expo floor is a feast for the senses. During our spin around the Javits Center this year, we spotted several trends , but we also took note of some clever ideas that gave exhibitors an edge.

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Hospitality Predictions and Insights for 2025 from Michael Dominguez 

Smart Meetings

From AI to inflation, whats ahead for hospitality in the New Year In 2024, Michael Dominguez, CEO of Associated Luxury Hotels International (ALHI) , told the Smart Meetings community that the hospital industry was entering a new normal stage following the pandemic. AI was also a new shiny tool in our toolbox. Inflation and F&B were also crucial for planners.

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Sundance 2025: Adobe Expands its Brand House, Keys in on Experience Design

Event Marketer

Adobes signature red square logo adorns a new space this year in Park City, UT, as the brand enters its 14th year as a sponsor of the Sundance Film Festival and its second with a physical space. This year, Adobe, which is presenting sponsor and the official editing platform of the festival, took over 608 Main Street to create Adobe House, which from Jan. 24-27 is offering three levels of activations, content and special events.

2025 286
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The Rise of Micro-Catering: How to Tailor Events for Smaller Groups

Caterease

Over the past few years, catering trends have dramatically shifted. Gone are the days of large-scale events with sprawling buffets and hundreds of guests. The rise of micro-catering is reshaping the industry, placing personalized experiences for smaller groups at the forefront of event planning. Whether it’s an intimate wedding, a corporate team retreat, or a private dinner party, the demand for tailored, high-quality services has surged.

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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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The Future of Live Tourism: Key Insights from Davos

EventMB

Skift Take: Live tourism is reshaping cities, economies, and how we connect. But as global leaders at the World Economic Forum discussed, a sustainable future for these mega-gatherings depends on much more than just filling seats.

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5 Strategies for Mentorship Success

EventMB

Skift Take: Mentorship can be a valuable experience for both the mentor and the mentee. But its essential to keep the exchange on track.

Meetings 197
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Lime Venue Portfolio & Levy partner with ICCA UK&I Conference to deliver Biohub Discovery Tour

Event Industry News

Lime Venue Portfolio and Levy have partnered with the UK & Ireland Chapter of ICCA, the global association for the international meetings industry, as the lead sponsor for the 2025 annual conference, set to take place in Leeds from 2628 February 2025.

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‘Inside Live Events’ Offers a Roadmap for New Generations in a Shifting Industry

EventMB

Skift Take: As the live events industry undergoes a critical generational transition, Freeman's new book, Inside Live Events," aims to preserve and transfer decades of institutional knowledge to the next generation of event professionals.

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Events as Living, Breathing Organisms

Certain

This article represents an exciting exploration of how modern technology and strategic thinking can transform events from passive experiences into dynamic, intelligent ecosystems. By applying the living organism metaphor, events are reimagined as dynamic contributors to revenue generation, actively driving outcomes rather than merely serving as static spaces for engagement.

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Beyond the Buzz: How to Turn Marketing Trends into Revenue-Driving Strategies

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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Top 5 Pain Points of DIY Lead Retrieval: Challenges & Solutions

Expo Logic

Explore the top 5 pain points of DIY lead retrieval for event success. Discover strategies to overcome inefficiencies and improve lead capture and follow-ups. The post Top 5 Pain Points of DIY Lead Retrieval: Challenges & Solutions appeared first on Event Management Solutions for Expo Events and Trade Shows | Expo Logic.

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PCMA announces Visionary Awards Lifetime Achievement Honorees and Professional Excellence Finalists

Event Industry News

Sherrif Karamat, CAE, PCMA and CEMA President & CEO is pleased to announce the 2025 Visionary Awards Lifetime Achievement Honorees and Professional Excellence Finalists.

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W Hotels Debuts “Hotel Tales” Brand Campaign

Smart Meetings

As stars tell stories of their stays, Hotel Tales poses W Hotels as a space for dynamic self-expression. W Hotels , part of Marriott Bonvoy s portfolio of over 30 brands, announces a new, unconventional brand campaign with Hotel Tales. Each tale, shot in an editorial-documentary style and written by Pat Regan, the writer of Emmy award-winning series Hacks, features iconic women starscelebrated names such as Chlo Sevigny, Miranda Makaroff and Ziwerecounting one-of-a-kind stories of their unexpect

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