Tue.Mar 11, 2025

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Identity publishes white paper exploring the future of immersive events

Prestige Events Magazine

Creative experiential agency Identity, part of the Human Network, has released its latest white paper, Shaping the Future of Immersive Experiences , designed for brand leaders, event buyers, and CMOs. The white paper explores the rapid evolution of immersive experiences, the role of technology in audience engagement, and how brands can create meaningful, multi-sensory interactions that leave a lasting impact.

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SXSW 2025: Lush Tackles Gun Violence with its ‘Bloom A New Day’ Activation

Event Marketer

Lush Cosmetics has deep roots in activism, even billing itself as a campaigning organization fronted by a soap shop. And at SXSW 2025, the brand proved as much. From March 9-10, Lush and nonprofit partner Change the Ref set up shop in Austin, TX, to raise awareness of school shootings and educate consumers on the Lawsuit for Survival , a bill aimed at implementing stronger U.S. gun policies to prevent mass shootings.

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The Meetings Show’s Hosted Buyer registration OPENS!

Prestige Events Magazine

Event planners are urged to secure their space on The Meetings Shows popular Hosted Buyer Programme as it opens for registration. The UKs leading event that brings together the worlds meetings and events community returns to Excel London on 25-26 June, giving buyers unrestricted access to high quality educational and networking opportunities, plus the chance to meet hundreds of global event suppliers under one roof.

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Field Report: Top Exhibits at Design & Construction Week 2025 

Event Marketer

If youre tired of designing exhibits within the confines of a brand’s colors, youve got to come to Design & Construction Week 2025 for inspiration, where staging, colors, finishes and lighting all come together to create impactful, visual brand stories. Design & Construction Week (DCW) that brings together the International Builders’ Show (IBS) and the National Kitchen & Bath Associations Kitchen & Bath Industry Show (KBIS) welcomed more than 124,000 attendees and nea

2025 147
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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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15Hatfields shares carbon emission insight with a new campaign

Prestige Events Magazine

15Hatfields is using its insight from being the first business meetings and events venue to measure all three scopes of carbon emissions in its annual carbon footprint report to encourage and help the industry reduce its carbon footprint. The leading sustainable venue, which is based on Londons South Bank, is launching its Counting the Cost of Carbon campaign following work with Greengage Solutions and Smart Carbon to improve the data available for tracking carbon emissions at events.

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The National Gallery Showcases Stunning Transformation for Film’s Most Inspirational Icons at BAFTA Nominees’ Party

Prestige Events Magazine

For the third consecutive year, the National Gallery provided a stunning backdrop worthy of the film industrys most inspirational talents for the annual BAFTA Film Awards Nominees Party on Saturday 15 February 2025. Objective The BAFTA Film Awards Nominees Party celebrates British film talent, offering a more intimate and spectacular setting for the nominees.

2026 147
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Crime Wave Hits Business Events in Columbus, Ohio

EventMB

Skift Take: Columbus hotels have lost over $1 million in revenue since last June due to car break-ins linked to business events. The citys hospitality community is fighting back.

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Weathering the Storm: How the Event Industry Can Adapt and Innovate through better Collaboration

Event Industry News

By Adam Parry, Event Industry News and Kashif Din, One World Rental By its very nature, the events industry is fast-paced and constantly evolving. The unpredictability of what the next day, week, or event might bring is part of what makes working in this industry so exciting and dynamic.

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IEG, SIGEP WORLD Announces New Dates for 2026 Edition

Exhibitor Magazine

RIMINI, ITALY - Italian Exhibition Group (IEG) announces the new dates for SIGEP WORLD in 2026. The international exhibition for gelato, pastry, baker.

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Beyond the Buzz: How to Turn Marketing Trends into Revenue-Driving Strategies

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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The Meetings Show’s Hosted Buyer registration OPENS!

Event Industry News

Event planners are urged to secure their space on The Meetings Shows popular Hosted Buyer Programme as it opens for registration.

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GES Announces Key Leadership Updates

Exhibitor Magazine

At GES, our success is driven by our incredible people, and we are excited to share two key leadership updates within our North America Operations tea.

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Nordic launches UK distributorship with new Recycled Ocean Plastic Wristband  

Event Industry News

Nordic Wristbands expands its European reach with new UK Distribution to offer its full product range, including the new sustainable Recycled Ocean Plastic (R.O.P.) wristband, to UK event organisers, March 2025.

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dmg events and Messe München partner to bring IFAT to Saudi Arabia in 2026

Event Industry News

dmg events is working with Messe Mnchen to co-organize the world-renowned IFAT brand in Saudi Arabia in 2026.

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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.