20 Bright Ideas for Personalizing Attendee Experiences
PCMA Convene
FEBRUARY 7, 2024
A participant of the executive leadership summit at Convening Leaders 2024 answers questions for a group exercise. The summit, which took place the day before CL officially started, is an example of two of Kimberly Hardcastle-Geddes’ 20 bright ideas to personalize events — pre-event and executive programming. (Whatever Media Group) The term personalization is used so often in the events industry that its meaning has become a little hazy — does it refer to technology?
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