Mon.Jan 08, 2024

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The Experience Economy

EventMB

Skift Take: In the latest episode of the Skift Meetings Podcast, the spotlight is on Joe Pine, a visionary thinker whose groundbreaking work on the Experience Economy has reshaped the way businesses approach customer engagement. Pine shares invaluable insights in a candid conversation that weaves through the past, present, and future of event experiences.

Meetings 163
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Max Hosts Drag Brunches and Makeovers in a Box Truck at Miami Art Week

Event Marketer

Attendees could hop onboard the truck for free drag makeovers inspired by Max characters. While some brands were busy appealing to attendees of international art fairs like Art Basel and SCOPE during Miami Art Week 2023, Max was driving a vibrant box truck—and layers of engagement—along The Art of Drag Pop-Up Truck Tour. The brand sashayed into the Palace Bar and R House Wynwood during Art Week to celebrate drag and uplift the LGBTQ+ community.

2023 95
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The Ultimate Event Planning Checklist

Guidebook

Managing events is stressful. You need an event planning checklist to support you from beginning to end. With countless moving pieces, keeping track of all of the little details can be challenging. From picking a venue and speakers to ensuring you’ve sent out thank you notes and running a post-event debrief, there’s a lot to think about. The following checklist is meant to get you thinking about everything on your plate.

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The Brief: Frozen Billboards and Victorian Peep Shows

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes and hot topics in experiential marketing cover a Victorian-era peep show, interstellar invitations and the potential demise of Camp Jeep. POP-TARTS EATS CHEEZ-IT’S DUST You’ve heard of the streaming wars. How about the CPG mascot wars? For the many consumers who aren’t aware that Pop-Tarts and Cheez-It are both owned by Kellogg’s, some on-the-field antics from both brands’ mascots over the last week have caused quite a stir on social.

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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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The Ultimate Event Planning Checklist

Guidebook

Managing events is stressful. You need an event planning checklist to support you from beginning to end. With countless moving pieces, keeping track of all of the little details can be challenging. From picking a venue and speakers to ensuring you’ve sent out thank you notes and running a post-event debrief, there’s a lot to think about. The following checklist is meant to get you thinking about everything on your plate.

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Personalisation, Sustainability, and Immersive Tech are Key Event Tech Trends for 2024

Prestige Events Magazine

Key 2024 Event Tech Trends Unveiled at Strata’s Insight Event Attendees at the Strata Insights event, at The Ned in London before Christmas, were treated to a preview of some of the most important tech trends which will shape the events industry in 2024 and beyond. Speaking to an audience of event industry leaders, three key trends were showcased to help brands deliver greater results through events and marketing in 2024, by Chris Vernon-Smith, Creative Director of On Event Production Co (a subs

Tech 59
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NTIA unveils alarming figures from flash poll on UK night time economy business trade during the festive period

Event Industry News

The Night Time Industries Association (NTIA) has released the results of a comprehensive flash poll involving over 453 NTIA member businesses within the UK’s Night Time Economy (NTE).

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£3m funding boost for sports and cultural events

Prestige Events Magazine

Nine cultural and sporting events set to take place in the West Midlands have shared £3 million of Commonwealth Games legacy funding to help bring hundreds of thousands of people together in the region. Giving an estimated £11.5 million boost to the local economy, almost 700,000 competitors, performers and spectators are expected to attend the events in 2024 and 2025 to celebrate the region’s rich and diverse sporting, music and cultural heritage.

Sports 59
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Elation hires Digital Marketing Creative Specialist to drive online media presence

Event Industry News

Elation is extremely pleased to announce the hiring of Tiffani Bryant as the company’s Digital Marketing Creative Specialist, a new position designed to help drive visibility across online digital media platforms, as well as provide creative input across all of Elation’s marketing channels.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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new venue opening for 2024: los mochis london city

SevenEvents

2024 welcomes an exciting new stream of london restaurants and los mochis london city is top of our must visit list. introducing a unique fusion of modern mexican cuisine to the city’s diverse gastronomic landscape. situated in a prime location, los mochis exudes an ambiance that seamlessly combines contemporary elegance with the vibrant spirit of mexico. the restaurant’s interior is adorned with vibrant colours, intricate mexican-inspired artwork, and stylish furnishings that create

2024 59
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White Light rolls into 2024 with mobile production solution for headline London’s New Year’s Day Parade performances

Prestige Events Magazine

Organised by Destination Events, London’s New Year’s Day Parade is the largest event of its kind, reaching 500 million global viewers and welcoming over 250,000 street spectators. For this year’s event, leading technical solutions specialist White Light (WL) – a d&b solutions company, delivered the full audio, lighting and rigging services for headliners Chesney Hawkes and supergroup Boyzlife.

2024 59
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Orbus Enhances and Expands Print Capabilities

Exhibitor Magazine

WOODRIDGE, IL � Orbus Visual Communications� invests in market-leading, state-of-the-art print equipment to ensure display graphics are the best in.

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There’s no reward quite like international incentive events

EncoreAPAC

A multi-generational perspective to motivating and rewarding employees Motivating and rewarding employees in today’s competitive business landscape is pivotal for sustained success, especially in a diverse, multi-generational workforce. The current workplace environment is a fascinating blend of different generations: active Baby Boomers, advancing Gen X, establishing Millennials, and the emerging impact of Gen Z.

Travel 52
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Essential Tips for Festival Promotion on Social Media

Skiddle

“You’re just posting things on social media. How hard can that be?” is a quote we’ve heard a lot. Of course, it’s wide of the mark. Creating social media content takes planning, time, effort and precision. Without inspiration, this can be tricky, leading to content that doesn’t resonate with your follower base. That’s before you consider the ever-changing algorithms of social media platforms.

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Creating Personalized Experiences at Large-Scale Events

PCMA Convene

Convening Leaders attendees in the Monday session, “Facilitating Curated Event Experiences: How Thinking Small Delivers Big Returns.” (Whatever Media Group) From Netflix recommendations to targeted emails, “we live in a world of mass personalization,” said Kimberly Hardcastle-Geddes, CEM, president of mdg, a marketing and public relations firm specializing in B2B events.

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10 QUESTIONS TO ASK DURING SPECIAL EVENT PLANNING

Master the Event

Effective Special Event Planning – The Starting Point of Every Successful Event Photo courtesy of Travelin’ Librarian on flickr Special events are called special for a reason. They don’t happen everyday and you cannot just organize them on a whim, unless of course, if you have the wherewithal to do so. So, whether it is your big day to walk down the aisle, your dad’s 90th birthday, or your company’s convention, make it count by planning it thoroughly and covering all the bases.

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There’s no reward quite like international incentive events

EncoreAPAC

A multi-generational perspective to motivating and rewarding employees Motivating and rewarding employees in today’s competitive business landscape is pivotal for sustained success, especially in a diverse, multi-generational workforce. The current workplace environment is a fascinating blend of different generations: active Baby Boomers, advancing Gen X, establishing Millennials, and the emerging impact of Gen Z.

Travel 52
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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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? New Year, New Beginnings:Ignite Your Event Professional Journey!

Techsytalk

Happy New Year! As we bid farewell to the old and welcome the possibilities of the new, I’m thrilled to share some exciting news with you. Drumroll, please… Introducing our brand-new website! We’ve revamped, reimagined, and reinvigorated our online space to better serve passionate independent event professionals like yourself. Explore it now !

2024 52
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Inflatable Movie Screens

Ins'Tent

Back to Inflatables Hub When you, your organization, or your business needs a large screen that many people can view at once, inflatable movie screens are a useful solution. They blow up when needed, can deflate after the viewing is finished, and are typically purchased or rented along with a projector and speakers. With an inflatable movie screen, many people create events for their family, friends, and even their businesses or organizations.

Sports 52
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Paul Fitzpatrick Takes on Global COO Role at Identity

Prestige Events Magazine

Paul Fitzpatrick has been promoted to Chief Operating Officer at Identity, at a group level, with the task of continuing to develop the agency’s international presence and realising its ambition to be one of the leading names in global events. Paul, who joined the business in 2012, has been a central part of the agency’s expansion, originally within the UK market, and more recently into the Middle East.

2012 52
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Events Industry Council Announces 2024 Board of Directors

Exhibitor Magazine

WASHINGTON, DC, USA � The Events Industry Council (EIC), the global voice of the business events industry on advocacy, research, professional re.

2024 62
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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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37% of association and 30% of corporate organiser increased salaries in 2023 due to cost of living crisis

Prestige Events Magazine

The Eastside Rooms cost of living impact survey reveals that organisers have increased salaries and freelance/consultant fees to help teams adjust to the impact of the cost of living crisis. Specifically: 28% of associations/not for profits increased staff salaries whilst another 9% increased freelance/consultant fees 25% of corporates increased staff salaries whilst another 5% increased freelance/consultant fees The Eastside Rooms, a leading, modern venue in the heart of England, conducted a su

2023 52
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IEG Asia Acquires Montgomery Asia FandB Events

Exhibitor Magazine

RIMINI, ITALY - The growth abroad of the Italian Exhibition Group continues. IEG Asia Pte Ltd has recently acquired the FandB titles � the Speciality Fo.

Events 49
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25th Birthday Party Ideas: It’s All About Celebrating!

Master the Event

Time for some great 25th birthday party ideas and remember it IS all about celebrating! You or someone you know is turning 25. No matter who you are or where you’re from the 25th birthday is a big one. Turning a quarter of a century is a tricky but special and exciting time in life. Some say turning twenty five isn’t as significant as say turning 18, 21 or even 40 but I beg to differ.

40
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The Great Industry Gathering, Texas-Style

Special Events

Catersource + The Special Event heads to Austin February 12–15

Events 59
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The Ultimate Guide to Hosting Hybrid Events For Your Association

For associations, the hybrid model is the future of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. Hybrid events provide increased reach and scalability, improved engagement with association members, and insights from real-time analytics, making them an absolute necessity. This ready-to-use playbook presents a framework for event organizers embarking on the hybrid events journey.

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3 Crisis Management Tips for a Meeting Planner

Master the Event

Oh yes, crisis management. For a meeting planner it’s become part of the job. Or has it? Many planners think that by covering disasters on an insurance disclaimer they’ve covered crisis management. While that may be true from a financial aspect, many would fail big time if an actual crisis occurred during their business meeting. My, and my company’s, crisis management experience was put to the test on 9/11.