August, 2023

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Social Media Event Promotion: The Top 10 Strategies

Attendease

To increase awareness of your events and boost ticket sales , businesses should consider investing their time and effort into social media event promotion and marketing. When you plan ahead and develop a cohesive strategy, you can really unlock the full marketing potential of social media. While most of your social media marketing and event promotion occurs before an event starts, it shouldn’t stop there.

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How Nashville Became a Top Meeting Destination

EventMB

Skift Take: Nashville's rise in popularity as a meeting destination wasn't a fluke. It was driven by a strategic plan 20 years in the making.

Meetings 209
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12 Perfect Venues in Los Angeles for Your Next Holiday Party

IMG

Searching for venues in Los Angeles for your next holiday party can be quite an adventure. But worry not, because we’ve got you covered! Whether it’s a holiday party or any other special event, we’ve curated a list of 10 remarkable spots that will captivate your imagination. From the luxurious charm of bougie hotels to the edgy appeal, and everything in between, these venues are sure to make your occasion truly unforgettable in the vibrant heart of Los Angeles.

Venues 195
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APA Gathers in Washington

Velvet Chainsaw

You belong here….was the theme of the American Psychological Association’s “more than just an annual convention” recently at the Walter E. Washington Convention Center. Our team had the opportunity to participate and observe both the in-person and virtual event as the post-Covid rebound continues. That theme manifested most successfully in: Intentional content and messaging delivered in the main stage rooms.

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Beyond the Buzz: How to Turn Marketing Trends into Revenue-Driving Strategies

Speaker: Alexa Acosta, B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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One big advantage to starting a conference from scratch

Conferences that Work

Keeping a recurring conference going, alive and fresh every time, is hard enough. Successfully starting a conference from scratch is even tougher. But if you are courageous enough to start a conference, you have one big advantage. Read the full article at Conferences That Work The post One big advantage to starting a conference from scratch appeared first on Conferences That Work.

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How to Create Stunning Event Websites Without Coding or Developers

Attendease

Event websites are more than just a digital flier or an online invitation. They’re the first handshake, the opening pitch, the key that can unlock an attendee’s interest and commitment. If you create event websites properly, you’ll stand out from the crowd with engaging visuals, informative agendas, captivating speaker lineups, and eye-catching event themes.

Speakers 370
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Skift Meetings Awards 2023: Meet the Winners

EventMB

Skift Take: The Skift Meetings Awards have been designed to celebrate the business events industry’s most respected and innovative suppliers. Discover the final results and meet the 2023 winners!

2023 203
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Unveil the Magic of Holiday Events: Holiday Party Planning Webinar

IMG

Maximize the potential of your holiday parties Look for new and unique holiday event ideas! Stop wasting time and resources. Build community? Join us for a 30-minute holiday party planning webinar to talk about amazing holiday events and emerging trends and the art of crafting your own unique, out-of-the-box holiday party. REGISTER HERE ! Unwrap your holiday event’s potential.

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Configurable Conference Journeys

Velvet Chainsaw

For many annual meetings, the Great Resignation has resulted in erosion of loyal, regular attendees and an increase in first-timers, whose experience can be improved with guidance on the best course for them to follow during your program. In his book, The Paradox of Choice , author Barry Schwartz writes: “Learning to choose is hard. Learning to choose well is harder.

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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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Connect the dots not collect the dots

Conferences that Work

Connect the dots, not collect the dots. How can we maximize the real value of a meeting? By maximizing how participants “connect the dots”—what they actually learn from their experiences at the meeting—rather than documenting what we or they think they should have learned. Seth Godin makes the same point when talking about the future of education and what we can do about it in his 2012 TEDxYouth@BFS talk.

2012 156
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The 12 Best Event Check-In Software [2023]

SpotMe Blog

Event check-in: The first impression you make onsite. It sets up the expectations for the rest of the event and gives you first-party insights that are hard to get anywhere else. So you don’t want to get it wrong. That’s where event check-in software can help. But with so many options out there, how do you find the best event check-in app for you? You want to make the event check-in process as smooth as possible for both attendees and organizers, no matter what type of event you’re hosting.

2023 130
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How Do Webinars Work? A Comprehensive Guide

Attendease

Hey Siri, “define webinar” How does one define “webinar”? The Merriam-Webster dictionary defines a webinar as a live, online educational presentation during which participants can submit questions and comments. Webinars have been gaining momentum since the pandemic and are quickly becoming a powerful communication tool for businesses, organizations, and individuals alike.

Tech 364
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One Month Out From The Inaugural Skift Meetings Forum

EventMB

Skift Take: The countdown is on. We are one month away from our inaugural Skift Meetings Forum where business event professionals will gather in New York City.

Meetings 202
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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Innovate Marketing Group Named in The INC. 5000 List For Rapid Business Growth

IMG

Los Angeles, August 15, 2023 – Innovate Marketing Group, Inc. is proud to announce its inclusion in the prestigious Inc. 5000 list of the fastest-growing private companies in America. This recognition highlights Innovate Marketing Group’s exceptional performance, innovation, and commitment to delivering unparalleled event management services to its clients.

Marketing 195
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Improve Your Output by 10% with ChatGPT

Velvet Chainsaw

With AI and ChatGPT on the rise, event professionals now have a helpful tool that can elevate efficiency and improve work quality —and you don’t need to be an expert to harness its potential. Over the past few months, I’ve tested out real-world applications for leveraging the power of ChatGPT. Here are three work tasks that I’ve found useful so far: Summarizing large sets of comments/content.

Education 195
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Meeting room designs for both in-person and remote participants

Conferences that Work

Now that small hybrid meetings are commonplace, what meeting room designs work for a mixture of in-person and remote participants? Read the full article at Conferences That Work The post Meeting room designs for both in-person and remote participants appeared first on Conferences That Work.

Meetings 156
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Best Alternative Venues in Toronto & GTA After Berkeley Events’ Sudden Closure

EventSource

The entire city woke up to shocking news yesterday to learn about Berkeley Events & Catering ‘ sudden closure. We know what a devastating impact this can have on couples who are now left scrambling. That’s some serious WTF?! Rest assured, the entire special events industry is here for you and totally has your back! To help get things started for you, we’ve rounded up a list of nearby or similar-vibe venues to Berkeley Events & Catering that you may wish to contact.

Venues 118
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Tripleseat Announces Strategic Acquisition of Attendease for Unparalleled Event Management Solutions

Attendease

Concord, MA — August 8, 2023 – Tripleseat , the leading innovator in cloud-based event management software for the hospitality industry, proudly announces today the strategic acquisition of Attendease , a world-class meeting and event software for enterprise and corporate event planners. The acquisition is a natural fit. It combines two separate ecosystems, social and corporate event planners and event managers at restaurants and hotels.

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Consolidation on the Horizon for Meetings Industry Associations

EventMB

Skift Take: Meetings industry associations are shifting and morphing with more seismic change predicted. What associations will be impacted and when?

Meetings 172
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O2 Academy Brixton: Operator planning new crowd barriers if venue can reopen

Event Industry News

By Robert Firth, Local Democracy Reporting Service The operator of the O2 Academy Brixton wants to replace its crowd control barriers if it is allowed to re-open following a fatal crush outside one of its concerts, it has been revealed.

Venues 111
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Working With Food Designers 101: Everything You Need to Know

Special Events

Food designers help create a unique experience your guests will not get anywhere else.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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4 Ps and 3 Tips for Inspiring Incentive Travel

SmartMeetings

Plan ahead and partner for best results When you’re looking for employee motivation, think far away. As in, incentive travel to somewhere far from the office (and even the home office!). Group incentive travel is one of the few benefits with almost universal appeal. In the 2022 Incentive Research Foundation Report (IRF), “the percentage that found group incentive travel to be ‘extremely’ or ‘very motivating’ increased to 91%.

Travel 98
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Amanda and Alex’s Sweet Charming Wedding at Casa Loma

EventSource

Amanda and Alex’s wedding day was a delightful affair, taking place in a setting that exuded an enchanting charm. It was a day filled with joy, laughter, and cherished moments, leaving an indelible mark on their journey together. With her bridesmaids by her side, the bride radiates pure happiness and beauty, captured by the artistic lens of Jessilynn Wong Photography , Every detail of this enchanting celebration is thoughtfully curated, evoking a sense of magic and romance.

Events 117
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Get The Most From Your New Event Management Software Platform: Here’s How

Attendease

Transitioning your organization to a new event management software platform can feel like a leap into the unknown. Yet as challenging as it may seem at first, this unknown is also a reservoir of untapped potential. Harnessing the power of your new event management software can be easy with the right strategies. This guide is committed to making this transition easier, helping you embrace your new software and reinvigorate your events!

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Zoom’s New Virtual Studio is Live

EventMB

Skift Take: Zoom is investing in the virtual events space with the launch of a much anticipated virtual production studio and by cleverly integrating Zoom Events features into its mobile app.

Meetings 172
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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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New and Renovated: Heavenly Hiltons

Smart Meetings

Hilton Hotels from North to South renovate and rebrand From scenic Anchorage, Alaska to sunny Santa Ynez, California, Hilton hotels unveil renovated and rebranded properties. These spaces provide guests with dreamy comfort inside, and stand in locations that inspire guests to explore their surroundings and take in all that their travels have to offer.

Hotels 98
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How to Transition Your Brand Into the Luxury Market

Special Events

The luxury event market holds a lot of potential, but it comes with unique challenges that industry pros must overcome to find their place and meet clients’ high expectations.

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Day in the Life of a Wedding & Event Planner with  Zenovia Harvest

The Planner's Lounge

Welcome to our “Day in the Life” series! We feature wedding and event planners from around the world with many different levels of experience. If you would like to be featured, download our questionnaire here and email your responses and photos to info@plannerslounge.com. We are excited to feature Zenovia Harvest of Houston, Texas. Name: Zenovia Harvest Business Name & Location: ZuriLife Events & Bridal Styling, Houston TX Years Working in the Event Industry: 7 years Years Owning Your Ev

2015 98