February, 2023

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5 Need-to-Know Excel Functions for Event Planning

Picatic by Eventbrite

An Excel spreadsheet full of data on ticket sales, budget, and registration information can be an incredibly helpful resource as you plan your event. By using Excel for your event planning, you’ll discover it’s more than a simple event checklist. It’s a versatile application with plenty of tools to help with event management.

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How to Bring Your Event Costs Down Using Corporate Meeting Planning Software

Attendease

It’s no secret that event costs are on the rise. Naturally, organizations are searching for ways to reduce costs without sacrificing the quality or engagement they have become known for. Achieving this might be easier than you think. You no longer need to do everything manually nor rely on a large suite of costly digital tools to achieve a great event.

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Standards for safer events

Conferences that Work

As I write this, we are entering the fourth year of the COVID-19 pandemic which has been responsible for millions of deaths and long-term disabilities. Many more people are going to die and contract Long COVID. In addition, most current events are still dangerous to attend for people with disabilities and certain chronic illnesses. Under the circumstances, it’s shocking that the meeting industry has developed no widely-accepted standards for safer events.

Contracts 296
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Skyrocketing Costs Squeeze Event Budgets

Velvet Chainsaw

Credit: iStock Event organizers are feeling the pinch as industry suppliers, venues and transportation companies rebound from the pandemic. Travel costs are rising due to strong demand (led by the leisure sector). Following are considerations gathered from industry media, meetings market surveys and anecdotal reports from Velvet Chainsaw Consulting clients.

2023 221
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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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48 Icebreakers for More Engaged Events

EventMB

Skift Take: Bad icebreakers feel like forced summer camp activities, while good icebreakers are the seeds of amazing friendships, business partnerships, and more. To help you break the ice in the best possible way, we’ve gathered 48 of the best business networking icebreakers.

Events 224

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39 Event Invite Subject Lines: Stand Out & Increase Attendance

Picatic by Eventbrite

When writing a subject line for an invitation email, the goal is to pique your attendees’ interest. Subject lines for event invitations should be brief, informative, and intriguing. You should provide just enough details that the recipient will want to open up the email and learn more.

Events 370
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Social Media for Wedding Planners: Tips From Shaun Gray On How To Build a Lucrative Social Following

Planning Pod

Having a functional wedding website, a pretty Instagram grid, and some ads in WeddingWire or The Knot used to be enough for wedding planners—but not anymore. Consumers are savvier than ever, and they want to get to know the people and brands they’re working with, which means seriously elevating your social media presence. Shaun Gray, owner of Shaun Gray Events , is a perfect example of what to do when it comes to social.

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7 Reasons Why We Love Working in Events Management

Eventbrite UK

Despite all the stress; all the horrors; all the cancellations; all the technical difficulties; find out why eventprofs love working in events.

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Introducing the 2023 Endless Events Industry Trends Guide

Endless Events

2022 is in the books, folks. 2023 is a squeaky, shiny new year that promises brands plenty of opportunities (and a few challenges). So, what can we expect in the new year? Event planners need to know what’s on the radar for 2023, but don’t worry; we’ve got you covered. Endless Events’ 2023 Event Industry Trends Guide includes insights based on our years of experience in events and our team’s proprietary research into event trends.

2023 128
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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Native ChatGPT Event Technology Integration Now Live

EventMB

Skift Take: Generative AI is set to revolutionize event marketing. This native integration with event management platform InEvent is the next step towards AI-written copy becoming commonplace across business events.

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Maximize your trade show presence: 5 must-try booth ideas.

Expo Pass

You’ve set the date. You’ve booked your booth. You just need to figure out how you’re going to attract attendees. This might look like a daunting task but it’s much simpler, and a lot more fun, than you might think. If you lean into the challenge your creativity will awaken a booth full of possibilities! To encourage your creativity, we’ve put together a list of five trade show booth ideas.

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How to Celebrate Earth Day: 14 Event Ideas for Earth Day 2023

Picatic by Eventbrite

Earth Day is an annual call to dedicate ourselves to environmental protection. Each year’s Earth Day focuses on a different topic, and the theme for 2023 is climate change. April 22 may only be one day on the calendar, but with these event ideas, you can set the tone for sustainability year-round.

2023 370
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Five Event Strategies for Engaging Sober-curious Consumers

Event Marketer

From Sober October to Dry January to the booming sober-curious movement , a fast-growing number of consumers are aspiring to lead more balanced lifestyles by cutting down on booze. And savvy marketers are carving out time and space within their events and activations to ensure that those riding the alcohol-free wagon feel comfortable, welcome and seen.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Toronto Wedding Planners Share their Favourite Weddings From 2022

EventSource

Suffice to say 2022 was quite the boom year for the wedding planning industry. Once things opened up (but for realzies this time), the industry was essentially tasked with juggling two years worth of weddings into one. Hectic days, long nights, and plenty of coffee ensued for your friendly neighbourhood event vendors. We wouldn’t have had it any other way.

2022 118
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Events? In This Economy? Yes, and Here’s How

Endless Events

With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. If events fell to the wayside over the past few years, now’s the time for you to get back on the horse. Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers. 60% of business leaders and 80% of marketers believe that events are critical for success.

2023 121
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A Future Vision for Trade Shows

EventMB

Skift Take: Despite evidence that attendees today have different priorities, business events have largely returned to the same formats as before the Covid pandemic. As organizers look to adapt to a new reality, industry leaders share their thoughts on the trade shows of the future.

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Why onsite badge printing is a game-changer for event organizers.

Expo Pass

Hey there, organizers! We know you have a long to-do list for your event, but we’ve got great news for you. Adding onsite badge printing to your list can actually make things a whole lot easier for you! So, grab a pen and take notes, because we’re about to give you the top 5 reasons why onsite badge printing is a must-have for your next event.

Fashion 144
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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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How to Create a Workshop Plan: Your Essential Checklist

Picatic by Eventbrite

Creating a workshop? Here’s how to turn your workshop plan into an experience that educates, motivates, and inspires attendees.

Education 370
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The Role of Events in the Sustainable Management of Historic Buildings

Event Industry News

After several years in the hospitality industry with operations such as Trust House Forte, Best Western and Holiday Inn (culminating in the position of Hotel Manager), Zoë Turner joined Trinity House in 2006. Over the subsequent 13 years she has managed or assisted in the management of numerous events.

2006 122
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5 Steps to Financial Success as a Meetings Business

MeetingsNet

Focus on your people and the fundamentals to keep business thriving in uncertain times. In today’s market, meeting-planning companies are asked to do more for their clients with less. The post-pandemic surge in meetings coupled with concerns around inflation and a labor shortage have all contributed to an environment where independent planners have to operate at their best but with fewer resources, including smaller budgets.

Financial 116
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Together, We Can Do Hard Things 

Smart Meetings

A special message in advance of Global Meetings Industry Day 2023 As we approach Global Meetings Industry Day 2023 on March 30, we’re going to talk a lot about the economic value of meetings. Facing renewed economic uncertainty, that’s an important message for any organization. But here’s another important message: Let’s advocate for the intrinsic value of meetings to connect and unite communities, beyond the immediate commercial aspect.

2023 115
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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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Everyday Events on the Rise

EventMB

Skift Take: New research suggests that event marketers are looking to increase the number of small events they run. They are counting on event technology to help with streamlining and replicating small events that deliver results.

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ChatGPT: What is it and how can it transform your events.

Expo Pass

It’s happening, event planners! Our world is about to change, and for the better. ChatGPT has arrived on the scene to revolutionize every area of our job. This is no trend. This is the future, and unless you want to join the dinosaurs, you’ll keep an eye on it. We get it, there are so many parts of planning an event that we just wish could be simpler.

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How to Measure Event ROI: Your 5-Step Guide & Template

Picatic by Eventbrite

You put countless hours into your event — of course you want proof that your time has been well spent. Here’s how to measure your event ROI and tell whether the investment was worth it.

Events 285
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We Scan Tickets ticketing solution, the best switch you’ll ever do

Event Industry News

We Scan Tickets is an online ticketing solution, allowing event attendees to purchase tickets on an organiser’s website using an embedded checkout. Paired with an advanced app guests can easily be scanned in at the event and processed within seconds.

Marketing 119
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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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Lisa and Francesco’s Lovely Garden Affair at The Terrace

EventSource

If you were hoping to lose yourself in a wedding that has an elegant dinner party vibe with the prettiest colour palette and the most charming personal details, you’re in luck! Lisa and Francesco’s big day at the Terrace Banquet Centre had it all. The couple met at high school in the same art class, and while Francesco first showed interest in Lisa, Lisa wasn’t interested.

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Creative Methods to Generate More Revenue for Your Next Conference

Smart Meetings

Do you need to find new monetary sources for conferences, conventions and trade shows? While sponsorships have been prevalent for a long time, further information about the popularity of digital and print options might surprise you. This blog won’t only address revenue initiatives but also cost-cutting measures. Research Finds Sponsorships Are Still Relevant According to a 2019 report from the Center for Exhibition Industry Research ( CEIR ) of 200 show executives and 728 exhibitors, spons

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Experiences, Not Events, Engage Attendees

EventMB

Skift Take: Evoking emotion and stimulating the senses is the key to attendee engagement and creating positive, lasting memories, yet most planners still neglect experience and stick with convention.

Meetings 218