Eventmobi
APRIL 10, 2024
If you plan events for B2B companies, you know that exhibiting at industry events is critical to driving brand awareness, generating new leads for your sales team, and engaging with existing customers. And the bigger the event, the larger your potential pool of valuable contacts–but bigger events also mean more competition for the attendees’ attention.
Conferences that Work
APRIL 29, 2024
Since 2009 I’ve maintained an informal calendar of peer conferences (aka unconferences) on this site. It’s informal because I only list events I hear about, a minuscule fraction of the unconferences people hold every day. Even so, the calendar lists hundreds of events. Currently, I add a few peer conferences a month. For example, as I write this the May 2024 listing includes events in Vienna, Austria; Raleigh, North Carolina; and two in Nepal.
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EventMB
APRIL 8, 2024
Skift Take: A humanist movement is growing to counterbalance the prevalence of artificial intelligence and corporate groups are heeding the call.
Attendease
APRIL 16, 2024
Fundraising events are mutually beneficial for all. Not only do these events provide nonprofits with funds to power their mission, but they also offer a meaningful experience for donors, allowing you to steward stronger relationships. One of the best events to raise serious funds and engage donors is a charity auction. A charity auction is a high-energy, flexible event that is sure to excite any audience, whether it’s taking place online, in-person, or as a hybrid combination of both.
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MeetingsNet
APRIL 8, 2024
The keynote address for HPE Discover 2024 will use the venue’s 160,000-square-foot wraparound screen as the band U2 did a few months back. When Hewlett Packard Enterprise brings its HPE Discover 2024 conference to the Venetian Convention and Expo Center in mid-June, attendees will have to walk a bit farther than usual to take in the keynote presentation from HPE President and CEO Antonio Neri—but it’s unlikely that many of them will mind the inconvenience.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Event Marketer
APRIL 18, 2024
A drive down Magnolia Lane is special. Lined with dozens of large magnolia trees, the famous 330-yard-long road into Augusta National Golf Club is more than just an entrance; it’s a historic landmark in the golf world that fills players and spectators alike with anticipation and excitement for Masters week. We were lucky enough to experience this drive into the 2024 tournament, held April 8-14 in Augusta, GA, thanks to an invitation from Mercedes-Benz for its Masters Experience.
Conferences that Work
APRIL 1, 2024
On Tuesday, March 26, 2024 , I sat down with Martin Duffy and Paul Nunesdea on LinkedIn Live for an hour’s deep dive conversation about peer conferences: the participant-driven, participation-rich events I’ve designed and facilitated for over thirty years. You can click on the graphic above to watch the video of our engaging conversation. but I admit that I generally prefer to read transcripts of talking heads videos.
EventMB
APRIL 30, 2024
Skift Take: Logistics are important when planning conferences but often overshadow what most are in the room for, content.
Attendease
APRIL 11, 2024
The virtual event has come to an end; the last of the breakout rooms have closed, and attendees are logging off. But while the virtual conference may be over, the conversations and post-event reporting shouldn’t have to stop there. Luckily, there are many opportunities to continue building relationships with other attendees and expand your professional network long after the virtual event has concluded.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
PCMA Convene
APRIL 21, 2024
r.World, a company that provides reusable service ware, estimates 4 billion single-use plastic cups are used annually at live events in North America. The official theme for Earth Day 2024 is “Planet vs. Plastic,” a call to arms issued by Earthday.org to reduce all plastic production by 60 percent by 2040 and to rapidly phase out all single-use plastics by 2030.
Event Industry News
APRIL 16, 2024
Iventis, the leading provider of collaborative event and venue planning solutions, is pleased to announce the appointment of Matthew Wilson as Chief Revenue Officer (CRO), making a strategic addition to its senior leadership team as the company continues its focus on expansion and growth.
Event Marketer
APRIL 17, 2024
Wendy’s installed massive signage across its footprints, with its Wendy persona front and center. The NCAA’s March Madness set records this year with the women’s title game drawing more viewers than the men’s for the first time, and attendance across both the men’s and women’s championships at historic levels. Along for the ride was Wendy’s, the Official Hamburger of March Madness and the Official Breakfast of March Madness, which signed on in 2017 and, since then, has been growing its exp
Conferences that Work
APRIL 22, 2024
If you saw the solar eclipse on April 8, 2024, you surely felt an experience of awe. Even if you weren’t in the path of totality—at my home we were at 96%—it was an awesome experience. The author (on the right) and others enjoying a near-total solar eclipse on April 8, 2024 The eclipse could hardly be called unexpected; it had been predicted for hundreds of years.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
EventMB
APRIL 12, 2024
Skift Take: Shoes can make or break one’s ensemble. Luckily, dress codes have loosened, allowing attendees to step up their sneaker game and attend comfortably.
Attendease
APRIL 9, 2024
Planning a corporate event? The secret ingredient to an engaging and memorable event is…drumroll please… the theme ! A creative theme brings cohesion to all the moving parts of your event — from décor, activities, catering, and more. It gets attendees excited and invested in the experience you’re creating. But coming up with a corporate event theme idea is easier said than done.
MeetingsNet
APRIL 15, 2024
A veteran planner explains how to push back tactfully but effectively when a proposed change isn’t for the better. During the 12-hour educational marathon hosted by Meeting Professionals International on April 11—Global Meetings Industry Day—one session presenter touched on a delicate issue that surely had all the business-event planners in attendance nodding along: Yes, change is essential and inevitable.
Event Industry News
APRIL 15, 2024
The UK has hosted 1.02million conferences in the last year alone, generating an outstanding £16.3 billion for the economies of popular conference destinations1. As one of the leading conference destinations in the UK, Leeds has seen huge success in the last 12 months, welcoming 2.
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Event Marketer
APRIL 18, 2024
Festival season has sprung once again and, per usual, the Coachella Valley Music and Arts Festival is serving as its launchpad. The Indio, CA-based event at the Empire Polo Club, hosted this year April 12-14 and April 19-21, features headlining performances by No Doubt, Lana Del Ray, Tyler, The Creator and Doja Cat; a new blockchain-based scavenger hunt dubbed Coachella Quests; and a new stage that’s home to extended sets.
Conferences that Work
APRIL 15, 2024
Seth Godin points out that many organizations fear connecting because their leadership fears losing control. Even though the control they think they have is a myth. “Organizations are afraid of connecting. They are afraid of losing control, of handing over power, of walking into a territory where they don’t always get to decide what’s going to happen next.
EventMB
APRIL 16, 2024
Skift Take: ELX, an invite-only community for global heads of events, gains new leadership as it looks to expand its member base.
Attendease
APRIL 4, 2024
Whether you’re planning your first large-scale event or looking to grow an already successful program, scaling up can seem…daunting. More events mean more moving parts, more staff, and more potential for stress. But with some strategic planning and the right tools, growth doesn’t have to equal headaches! In this post, we’ll explore how to thoughtfully and sustainably expand your events.
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.
MeetingsNet
APRIL 25, 2024
New rules take some uncertainty out of the air-travel experience for on-the-road meeting professionals and their attendees. Here’s what’s new. Delayed and canceled flights, lost bags, wonky WiFi: You can’t police these travel hassles out of existence, but standards can be set for how airlines will deal with them when they happen. Right now, U.S. airlines set their own standards for what kind of flight problems warrant a refund, when and how refunds are issued, when baggage is considered lost, an
Event Industry News
APRIL 8, 2024
Festival production company The Fair has launched a campaign celebrating the value of festivals, in a bid to gather vital support for independent events.
Event Marketer
APRIL 25, 2024
The post EMS 2024 Day Two Recap appeared first on Event Marketer.
Conferences that Work
APRIL 8, 2024
I am not a psychologist or neuropsychologist. However, I have spent thousands of hours as an amateur, supervised by therapists, leading small group workshop explorations of individuals’ struggles to make sense of their lives. And I’ve learned that confusion about thinking and feeling is common. Especially for men. As I wrote in 2010: “…when I was growing up my education emphasized thinking…However, the educational agenda allocated no time for understanding or expressing my feel
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EventMB
APRIL 15, 2024
Skift Take: Hopin's unicorn roller coaster ride comes to end, with Italian company Bending Spoons swooping in to pick up StreamYard and the two remaining product lines.
Attendease
APRIL 2, 2024
In recent years, professional communication has undergone a significant transformation. According to industry reports, virtual events have increased almost 1000% since the beginning of 2020, and webinars have become a powerful platform for knowledge sharing and networking. Previously, we’ve discussed tips on how to host your first webinar , covering steps such as developing content and spreading the word about your event.
PCMA Convene
APRIL 4, 2024
Nutrition experts caution that the anti-diet movement is “hurting people at risk of health problems related to excess weight and a poor diet,” according to a recent story in The Washington Post. In March, I wrote about new research suggesting that the oft-recommended practice of intermittent fasting — abstaining from eating for 16 hours during the day — is actually detrimental to your health.
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