Conferences that Work

JANUARY 13, 2025

Liz Latham , co-founder of Club Ichi and a brilliant event marketer, recently shared an intriguing idea she plans to test to increase attendance at her free events. Having registrants not show up has become a big problem for the meeting industry, especially for free events. Not long ago, registrants would reliably attend events they signed up for, barring unforeseen circumstancesa far cry from today’s reality.

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Financial Events Travel Conference 296

Eventmobi

JANUARY 15, 2025

Cat Davidson is the Director of Customer Experience at EventMobi, bringing over a decade of hands-on expertise in event technology and planner success. Having worked directly with thousands of event professionals since 2014, Cat has an intimate understanding of the day-to-day challenges event planners face when implementing new technologies to achieve their event goals.

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Conferences that Work

JANUARY 27, 2025

Are for-profits stepping into territory traditionally held by associations? Lately, I’ve seen signs that they might be. Recently, I’ve received inquiries from suppliers of products and services wanting to hold events for the communities they serve. In fact, Im currently designing an event for a for-profit client that directly competes with association conferences in their profession.

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Conference Events Meetings 296

EventMB

JANUARY 24, 2025

Skift Take: Meeting planners can play a crucial role in spotting human trafficking and educating their attendees and suppliers. The key is to make it an ongoing effort because the fight is far from over.

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Events

IMG

JANUARY 29, 2025

Innovate Marketing Group: Los Angeles, CA When the Lunar New Year approaches, the vibrant and diverse cities across the U.S. gears up for a celebration like no other. The city embraces the opportunity to honor the traditions of its Asian communities during this auspicious time. Planning Lunar New Year events requires meticulous organization and a deep appreciation for the diverse customs that make this celebration so special.

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2025 Marketing Event Planning Events 195

Event Marketer

JANUARY 7, 2025

From repurposed booth elements, to total departures from the prior year, to noteworthy collabs, and provocative materials, the exhibit and experiential landscape at CES in Las Vegas this week is serving up mainstay vibes and a few surprises. AI is the hot topic again this year, with brands showcasing what place it holds is in their ecosystems and that of their customers, as CES invites attendees to Connect.

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2025 Trade Shows Wireless Event Marketing 133

Eventmobi

JANUARY 7, 2025

Cat Davidson is the Director of Customer Experience at EventMobi, bringing over a decade of hands-on expertise in event technology and planner success. Having worked directly with thousands of event professionals since 2014, Cat has an intimate understanding of the day-to-day challenges event planners face when implementing new technologies to achieve their event goals.

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Social Media 2014 Entertainment Marketing 195

Conferences that Work

JANUARY 20, 2025

Do we really need heroes? Society often glorifies the idea of heroesindividuals who swoop in to save the day and solve seemingly insurmountable problems. We see this dynamic across history, pop culture, and even leadership in our daily lives. But what happens when this fixation on heroism blinds us to the everyday, often invisible, work that prevents those crises from arising in the first place?

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Conference Consulting Technology 156

EventMB

JANUARY 10, 2025

Skift Take: As Boomers leave the workforce in record numbers, more companies are promoting the benefits of retaining mature employees. But are they walking the talk?

Meetings 209

Meetings 209

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Event Marketing

Prestige Events Magazine

JANUARY 22, 2025

Rock, Paper, Scissors , a poignant 20-minute drama directed by Franz Bohm, has been nominated for Best British Short Film at the 2025 EE British Academy Film Awards. The nomination represents a significant achievement for the British Urban Film Festival (BUFF), as this marks the first time in its 20-year history that one of its official selections has received recognition at the prestigious BAFTA awards.

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Planning Pod

JANUARY 27, 2025

Think of nurturing your event leads as cultivating a thriving garden. You wouldn’t just plant a seed and walk away, would you? You’d water it, provide sunlight, and carefully nurture it until it flourishes. Similarly, lead nurturing involves building relationships with potential clients and guiding them through their decision-making process with care and attention so that ultimately, they transform into loyal customers.

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Social Media Advertising Management Events 131

Event Marketer

JANUARY 23, 2025

They call NRF Retails Big Show for a reason. For one, the sheer amount of market innovation and engineering presented at the New York City-based trade show is vast. And, from an experiential marketing point of view, the expo floor is a feast for the senses. During our spin around the Javits Center this year, we spotted several trends , but we also took note of some clever ideas that gave exhibitors an edge.

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2025 Trade Shows Retail Marketing 123

EventSource

JANUARY 13, 2025

Just got engaged and ready to dive head-first into your wedding planning adventure? Or perhaps you’re just looking for inspiration to make your special day unforgettable? Wedding open houses are the perfect opportunity to explore venues, meet industry professionals, and envision how your big day could come to life. We’ve got your round-up of all the wedding open houses happening between January and March.

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2025 Venues Entertainment Meetings 104

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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

Speakers

Event Planning BluePrint

JANUARY 12, 2025

Unscripted Chats: Tequila, Mistakes, and Work-Life Balance Ive known Addie Graham-Kramer for over a decade, and shes nothing short of amazing. As a key part of our Event Planning Blueprint community, Addie has built her company, The Event Company , into a powerhouse that plans 45+ events annually with a team of over 15 employees. Shes not only a phenomenal entrepreneur but also an inspiring leader in the event planning industry.

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EventMB

JANUARY 10, 2025

Skift Take: The California fires have caused unprecedented destruction. While emergency services battle the blazes, event planners are stepping in to help.

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Meetings Events 208

Prestige Events Magazine

JANUARY 22, 2025

The Scottish Event Campus (SEC) has announced the appointment of Dominic McKay as its new Chief Executive. Dominic joins the SEC in May from European Professional Club Rugby (EPCR) in Switzerland where he is currently Executive Chairman. The appointment comes as the SEC enters its 40 th year and accelerates an ambitious growth plan that will see its venues continue to attract the biggest artists and events, and deliver significant financial return for Scotland and Glasgow.

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Smart Meetings

JANUARY 9, 2025

The live events industry has faced monumental challenges over the past few years, but one critical issue has persisted for decades: the absence of a dedicated designation for our industry within the federal NAICS (North American Industry Classification System) code. This lack of representation has long hindered our ability to quantify our impact, advocate effectively, and access federal support.

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Events

Event Marketer

JANUARY 6, 2025

What better time than Dry January, when many consumers try their hand at abstaining from alcoholic drinks, to talk about a trend that started gaining momentum a few years ago but will become an absolute must-have at events in the year ahead. Offering mocktails (non-alcoholic cocktails) to event-goers isnt a new concept, but a growing interest in enjoying drinks without drinking has given rise to a booming artisanal mocktail industry that is expected to grow to $30 billion in 2025, according to G

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Food and Beverage 2025 2024 Entertainment 111

EventSource

JANUARY 28, 2025

It’s no secret that Casa Loma is one of the city’s most iconic special event venues, so I was thrilled to attend their highly anticipated wedding open house. Nestled in Toronto’s west end, this spectacular castle is a true architectural masterpiece, offering a storybook setting for weddings and events. As a wedding planner , stepping into Casa Loma always feels like entering a magical realm and this open house was no exception.

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Venues Events 111

Event Industry News

JANUARY 30, 2025

AGF (A Greener Future) reveals 34 events, venues and innovators from 14 countries as finalists in theInternational AGF Awards 2025, sponsored by Skydiamond. Awards are given across 10 important sustainability categories, including power, water, food and travel, and the top accolade of the International Greener Festival Award and International Greener Arena Award 2025.

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2025 Sustainability Travel Venues 105

EventMB

JANUARY 23, 2025

Skift Take: Live tourism is reshaping cities, economies, and how we connect. But as global leaders at the World Economic Forum discussed, a sustainable future for these mega-gatherings depends on much more than just filling seats.

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Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

Marketing

Prestige Events Magazine

JANUARY 9, 2025

Lime Venue Portfolio is set to spice up the conversation on sustainable food with an interactive Quiz Show session, Whats New in Food, at Micebook Expo 2025. Hosted by Jo Austin, Sales Director and Conference & Events Sustainability Lead for Compass Group UK&I, alongside Glenda Carlyle, Senior Sales Manager at SEC, this session promises a fresh, engaging take on the most pressing questions about sustainable food trends.

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Sustainability Venues 2025 Entertainment 105

Smart Meetings

JANUARY 13, 2025

Creating unforgettable events starts with understanding how to connect with attendees from every generation. Baby Boomers, Generation X, Millennials and Gen Z each bring their own unique perspectives, preferences and expectations to the table. Understanding and respecting these differences is key to creating events that genuinely resonate. So, lets explore practical strategies to successfully engage diverse groups.

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Event Marketer

JANUARY 14, 2025

Every winter, more than 20 international art fairs come to life in Miami across 1,200-plus galleries, where the work of thousands of global artists is on display. In recent years, brand activations and events have also become essential to the upscale events ecosystem, and during Miami Art Week 2024 (Dec. 2-8), some new faces and fresh experiential tactics popped up.

Food and Beverage 119

Food and Beverage 2024 Fashion Travel 119

EventSource

JANUARY 14, 2025

When Xuanxuan and Leo promised forever to each other, their love story found the perfect setting at Edgewater Manor. Perched on the shores of Lake Ontario, the venue brought charm and closeness to their romantic summer wedding. With its breathtaking views and cozy stone architecture, it set the stage for a day that was intimate, stylish, and filled with heartfelt moments.

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Venues Events 94

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Event Industry News

JANUARY 22, 2025

The Scottish Event Campus (SEC) has announced the appointment of Dominic McKay as its new Chief Executive. Dominic joins the SEC in May from European Professional Club Rugby (EPCR) in Switzerland where he is currently Executive Chairman.

Events 104

Events Event Design Event Marketing Event Management 104

EventMB

JANUARY 13, 2025

Skift Take: At PCMAs Convening Leaders conference, NYU Stern professor, author, and entrepreneur Scott Galloway shared his insights on the trends shaping the 2025 business landscape. Many of his predictions could impact the business events industry, these five may have the biggest impact.

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2025 Conference Events Meetings 187

Prestige Events Magazine

JANUARY 20, 2025

Somerset House has unveiled its latest insights paper, LISTEN UP!, at a content rich launch event attended by leading figures from the corporate, creative and events industries. The paper examines emergent trends impacting the business events landscape; shedding light on the importance of generational diversity, hyperconnectivity, and the future of human engagement in an increasingly digital world.

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