Planning Pod

JANUARY 27, 2025

Think of nurturing your event leads as cultivating a thriving garden. You wouldn’t just plant a seed and walk away, would you? You’d water it, provide sunlight, and carefully nurture it until it flourishes. Similarly, lead nurturing involves building relationships with potential clients and guiding them through their decision-making process with care and attention so that ultimately, they transform into loyal customers.

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Social Media Advertising Management Events 131

Conferences that Work

JANUARY 27, 2025

Are for-profits stepping into territory traditionally held by associations? Lately, I’ve seen signs that they might be. Recently, I’ve received inquiries from suppliers of products and services wanting to hold events for the communities they serve. In fact, Im currently designing an event for a for-profit client that directly competes with association conferences in their profession.

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IMG

JANUARY 29, 2025

Innovate Marketing Group: Los Angeles, CA When the Lunar New Year approaches, the vibrant and diverse cities across the U.S. gears up for a celebration like no other. The city embraces the opportunity to honor the traditions of its Asian communities during this auspicious time. Planning Lunar New Year events requires meticulous organization and a deep appreciation for the diverse customs that make this celebration so special.

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EventMB

JANUARY 27, 2025

Skift Take: For Scott Arrington, a newly minted MBA is already helping him in his planner role. But, he admits, grad school is not for everyone.

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Events

Event Industry News

JANUARY 30, 2025

AGF (A Greener Future) reveals 34 events, venues and innovators from 14 countries as finalists in theInternational AGF Awards 2025, sponsored by Skydiamond. Awards are given across 10 important sustainability categories, including power, water, food and travel, and the top accolade of the International Greener Festival Award and International Greener Arena Award 2025.

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Event Marketer

JANUARY 27, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover pizza rentals, AI judges and Zen carriages. COMMUTERS TAKE A MOMENT OF PAUSE INSIDE AUDIBLES ZEN CARRIAGE If you ask us, Zen Commute sounds like an oxymoron, but for a new campaign of the same name promoting the power of audio storytelling, Audible turned the concept into reality.

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EventMB

JANUARY 31, 2025

Skift Take: The CMP, the events industry's most recognized certification is getting a makeover. For the first time since 2017, the Events Industry Council is rolling out significant changes to its Certified Meeting Professional International Standards.

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Meetings 2017 Events 112

Prestige Events Magazine

JANUARY 30, 2025

This month event:decision, the leading provider of event sustainability and responsibility data, has welcomed three new strategic appointments, as it aims to further its mission of promoting sustainability across the events industry. The company has appointed Donna Russell as Sustainability Communications Manager, tasked with developing compelling content and communications.

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Sustainability Consulting Venues Management 85

Guidebook

JANUARY 29, 2025

Whether youre hosting a free or paid event, a well-designed registration form is a must for turning curiosity into commitment. The event registration form isnt just a way for attendees to secure their spot. Its also a smart and efficient way to gather attendee information and lay the groundwork for a smooth event experience. Because this form is so important, weve created this article to walk you through: The essential fields every registration form needs.

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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

Event Marketing

Event Marketer

JANUARY 27, 2025

The dust has settled on CES 2025, and if theres one overarching theme that we walked away with its that static is no more. Dancing installations, holographs, flip signage, movement in architecture, and soundscapes were among moments that caught and kept our attention across the show floor. We saw a new dimension to architecture and storytelling as exhibit builders continue to reach to the sky leveraging height with walls and massive LED facades.

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EventMB

JANUARY 29, 2025

Skift Take: What you include in an event justification letter could make the difference between getting and not getting approval to attend a conference.

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Prestige Events Magazine

JANUARY 30, 2025

The Jockey Club Venues , a collection of destination event and hospitality venues across the UK, has further strengthened its New Business Team for Conferences & Events with two new appointments – Jasmine Taylor and Tash Stone. Jasmine will join the Cheltenham team as Conference & Events Sales Manager, while Tash joins as Senior Sales Executive for Conferences and Events for the group.

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Smart Meetings

JANUARY 28, 2025

Caesars, Harrahs and Tropicana to host top-tier celebrations As the countdown to Super Bowl LIX begins, Caesars Entertainment properties in Atlantic City are gearing up to offer sports enthusiasts an unmatched experience. With a mix of electric game-day atmospheres, top-notch food and drink specials, and exclusive events, Caesars , Harrahs and Tropicana are turning the East Coast into a prime spot for Super Bowl celebrations.

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Entertainment Sports Venues Technology 78

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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

Speakers

EventSource

JANUARY 30, 2025

Planning your dream wedding starts with inspiration – preferably locally sourced! For this, who better to turn to than Torontos top wedding planners to share Toronto’s most inspiring weddings from the past wedding season? From breathtaking venues to innovative dcor, traditional to moody vibes, and heartfelt personal touches, these weddings offer endless ideas for your own special day.

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EventMB

JANUARY 30, 2025

Skift Take: Among the Incentive Research Foundations annual list of 2025 trends, several are driven by continuing flat budgets and rising costs.

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Event Marketer

JANUARY 30, 2025

In the wake of the wildfires that erupted across the L.A. area on Jan. 7, the events and entertainment industry has come together to offer support, resources and aid to neighbors, friends, families and colleagues. Tonight, stars like Billie Eilish, Lady Gaga, Olivia Rodrigo, Sting, Jelly Roll, Anderson.Paak and Stevie Nicks will be performing at the FireAid benefit concert at Intuit Dome and Kia Forum to gather donations for short-term relief efforts and long-term initiatives to prevent future f

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Sustainability Social Media Events Financial 59

Eventtia

JANUARY 28, 2025

Event planning is like juggling ten tasks at once from logistics and budgets to last-minute changes all while staying calm under pressure. Add in rising costs or using the wrong software and you can feel like youre drowning. Thats why having an event planning checklist and a clear plan is key. Whether youre a junior event planner or a seasoned pro at organizing corporate conferences, community events, or B2B networking sessions, its possible to have an event without losing your mind.

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Events

EventSource

JANUARY 28, 2025

When Jenny and David set out to plan their dream wedding, they wanted a celebration that was both elegant and just a little otherworldly. On a beautiful summer day at Torontos York Mills Gallery , they pulled it off in style. With exposed brick, high ceilings, and oversized windows, the gallerys chic, industrial space created a stunning canvas for their celestial-inspired dcor and romantic, intimate vibe.

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Venues Events 76

EventMB

JANUARY 30, 2025

Skift Take: In a move that bucked traditional M&A practices, Greg Hitchen publicly announced his company's acquisition plans on LinkedIn. This move proved surprisingly effective.

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Meetings Trade Shows 104

Event Marketer

JANUARY 27, 2025

Fifteen percent of your attendees probably dont want the event experience youre planning. And thats because, according to some estimates, 15 to 20 percent of the population considers itself, or has been diagnosed, as neurodivergent. That means that one in five event attendees is neurodivergent. And that also means that many best practices the event industry employs to engage audiences may miss the mark or squander the opportunity to connect effectively with this population.

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Caterease

JANUARY 31, 2025

Planning an event takes considerable effort. From selecting the perfect venue to curating the right menu, every detail matters when creating an unforgettable experience. However, one aspect often overlooked by caterers and event planners is capturing feedback during the event. Live feedback isn’t just a nice to haveits a powerful tool that can elevate your event to the next level.

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Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

Marketing

Smart Meetings

JANUARY 30, 2025

The life of a meeting professional is a whirlwind of tight deadlines, packed schedules and high-stakes decisions. While the role is incredibly rewarding, the stress that comes with it can often feel overwhelming. To navigate these demands effectively, meeting professionals need to prioritize their own mindfulness and well-being. You can’t pour from an empty cup.

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EventMB

JANUARY 30, 2025

Skift Take: From robots to rock 'n' roll stages, Money20/20's marketing guru Kathryn Frankson has a knack for turning heads and raising eyebrows. But behind the wild ideas and viral moments is a seasoned innovator with some serious wisdom to share.

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Meetings Marketing 98

MPI

JANUARY 31, 2025

If you want ideas presented at your events to stand out to attendees, you must learn how to captivate the human mind, according to Richard Newman, who will be presenting the plenary session “The Science of Storytelling” during MPI’s European Meetings & Events Conference (EMEC), 22-25 February in Istanbul. “We used to live in a time with just a couple of TV channels, where people communicated by post or a phone-call.

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Social Media Events Meetings Conference 52

Prestige Events Magazine

JANUARY 30, 2025

Londons Allianz Stadium, Twickenham is delighted to launch its spring and summer 2025 season, highlighting a variety of outdoor events and corporate hospitality spaces for guests to enjoy fresh air, sunshine, and unique outdoor experiences. For event organisers seeking experience activations or team-building activities outdoors, The Patch provides an expansive green area outside the West Stand, featuring the stadium the home of England Rugby as an iconic and inspiring backdrop.

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People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

Event Marketer

JANUARY 30, 2025

Allison Fishman, VP-Marketing, Bosch Power Tools World of Concrete, the annual trade show for the concrete construction and masonry industries, brought over 57,000 attendees to the Las Vegas Convention Center, Jan. 20-23. While there was plenty of innovation inside, the hottest action was taking place outside, where brands let attendees get hands-on with the latest power tools and technologyfull-blast mode.

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EventMB

JANUARY 28, 2025

Skift Take: With Millennials and Gen Z poised to comprise 75% of the U.S. workforce, Hiltons 2025 Global Trends Report predicts this to be the year of the Meetings Maximizer, an attendee who blends business travel with leisure, often extending stays for personal time.

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2025 Meetings Travel 91

StraussCA

JANUARY 30, 2025

One of the most effective ways to gain and retain members is to showcase and reinforce the value the association provides to them. This blog will explore how a combination of highlighting exclusive membership benefits, sharing success stories, providing access to resources, and leveraging member expertise will showcase the value the association gives to its members.

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