Planning Pod

JANUARY 27, 2025

Think of nurturing your event leads as cultivating a thriving garden. You wouldn’t just plant a seed and walk away, would you? You’d water it, provide sunlight, and carefully nurture it until it flourishes. Similarly, lead nurturing involves building relationships with potential clients and guiding them through their decision-making process with care and attention so that ultimately, they transform into loyal customers.

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EventSource

JANUARY 28, 2025

It’s no secret that Casa Loma is one of the city’s most iconic special event venues, so I was thrilled to attend their highly anticipated wedding open house. Nestled in Toronto’s west end, this spectacular castle is a true architectural masterpiece, offering a storybook setting for weddings and events. As a wedding planner , stepping into Casa Loma always feels like entering a magical realm and this open house was no exception.

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Venues Events 313

Conferences that Work

JANUARY 27, 2025

Are for-profits stepping into territory traditionally held by associations? Lately, I’ve seen signs that they might be. Recently, I’ve received inquiries from suppliers of products and services wanting to hold events for the communities they serve. In fact, Im currently designing an event for a for-profit client that directly competes with association conferences in their profession.

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Event Marketer

JANUARY 27, 2025

The dust has settled on CES 2025, and if theres one overarching theme that we walked away with its that static is no more. Dancing installations, holographs, flip signage, movement in architecture, and soundscapes were among moments that caught and kept our attention across the show floor. We saw a new dimension to architecture and storytelling as exhibit builders continue to reach to the sky leveraging height with walls and massive LED facades.

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Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Events

Prestige Events Magazine

JANUARY 30, 2025

This month event:decision, the leading provider of event sustainability and responsibility data, has welcomed three new strategic appointments, as it aims to further its mission of promoting sustainability across the events industry. The company has appointed Donna Russell as Sustainability Communications Manager, tasked with developing compelling content and communications.

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EventSource

JANUARY 28, 2025

When Jenny and David set out to plan their dream wedding, they wanted a celebration that was both elegant and just a little otherworldly. On a beautiful summer day at Torontos York Mills Gallery , they pulled it off in style. With exposed brick, high ceilings, and oversized windows, the gallerys chic, industrial space created a stunning canvas for their celestial-inspired dcor and romantic, intimate vibe.

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Venues Events 238

Event Marketer

JANUARY 27, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover pizza rentals, AI judges and Zen carriages. COMMUTERS TAKE A MOMENT OF PAUSE INSIDE AUDIBLES ZEN CARRIAGE If you ask us, Zen Commute sounds like an oxymoron, but for a new campaign of the same name promoting the power of audio storytelling, Audible turned the concept into reality.

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EventMB

JANUARY 31, 2025

Skift Take: The CMP, the events industry's most recognized certification is getting a makeover. For the first time since 2017, the Events Industry Council is rolling out significant changes to its Certified Meeting Professional International Standards.

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Smart Meetings

JANUARY 29, 2025

From art galleries to rooftop bars, these new and renovated properties come with a view. Whether youre looking to stay in a fully-restored landmark building or a new build with art all around, youll find your match here. When youre trying to plan meetings that make an impact, it sure helps to host at a hotel you can only describe as awe-inspiring. Rooftop Wonders InterContinental Indianapolis InterContinental Indianapolis is the first luxury hotel to open in the city in nearly two decades.

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Hotels Retail Travel Meetings 200

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

Marketing

EventSource

JANUARY 30, 2025

Planning your dream wedding starts with inspiration – preferably locally sourced! For this, who better to turn to than Torontos top wedding planners to share Toronto’s most inspiring weddings from the past wedding season? From breathtaking venues to innovative dcor, traditional to moody vibes, and heartfelt personal touches, these weddings offer endless ideas for your own special day.

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Event Marketer

JANUARY 30, 2025

In the wake of the wildfires that erupted across the L.A. area on Jan. 7, the events and entertainment industry has come together to offer support, resources and aid to neighbors, friends, families and colleagues. Tonight, stars like Billie Eilish, Lady Gaga, Olivia Rodrigo, Sting, Jelly Roll, Anderson.Paak and Stevie Nicks will be performing at the FireAid benefit concert at Intuit Dome and Kia Forum to gather donations for short-term relief efforts and long-term initiatives to prevent future f

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Prestige Events Magazine

JANUARY 30, 2025

The Jockey Club Venues , a collection of destination event and hospitality venues across the UK, has further strengthened its New Business Team for Conferences & Events with two new appointments – Jasmine Taylor and Tash Stone. Jasmine will join the Cheltenham team as Conference & Events Sales Manager, while Tash joins as Senior Sales Executive for Conferences and Events for the group.

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Venues Hospitality Conference Hotels 202

IMG

JANUARY 29, 2025

Innovate Marketing Group: Los Angeles, CA When the Lunar New Year approaches, the vibrant and diverse cities across the U.S. gears up for a celebration like no other. The city embraces the opportunity to honor the traditions of its Asian communities during this auspicious time. Planning Lunar New Year events requires meticulous organization and a deep appreciation for the diverse customs that make this celebration so special.

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In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

Events

EventMB

JANUARY 27, 2025

Skift Take: For Scott Arrington, a newly minted MBA is already helping him in his planner role. But, he admits, grad school is not for everyone.

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Event Marketer

JANUARY 27, 2025

Fifteen percent of your attendees probably dont want the event experience youre planning. And thats because, according to some estimates, 15 to 20 percent of the population considers itself, or has been diagnosed, as neurodivergent. That means that one in five event attendees is neurodivergent. And that also means that many best practices the event industry employs to engage audiences may miss the mark or squander the opportunity to connect effectively with this population.

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Smart Meetings

JANUARY 31, 2025

On Jan. 24, the temperature in downtown Los Angeles was 72 degrees and the 61 st Annual Meeting of The Society of Thoracic Surgeons (STS) had gathered at the Los Angeles Convention Center which, like 98 percent of Los Angeles County, was not impacted by the fires that raged on televisions around the country and in the hills of Palisades and Altadena.

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Prestige Events Magazine

JANUARY 30, 2025

Londons Allianz Stadium, Twickenham is delighted to launch its spring and summer 2025 season, highlighting a variety of outdoor events and corporate hospitality spaces for guests to enjoy fresh air, sunshine, and unique outdoor experiences. For event organisers seeking experience activations or team-building activities outdoors, The Patch provides an expansive green area outside the West Stand, featuring the stadium the home of England Rugby as an iconic and inspiring backdrop.

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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

Event Marketing

EventMB

JANUARY 29, 2025

Skift Take: What you include in an event justification letter could make the difference between getting and not getting approval to attend a conference.

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Event Marketer

JANUARY 30, 2025

Allison Fishman, VP-Marketing, Bosch Power Tools World of Concrete, the annual trade show for the concrete construction and masonry industries, brought over 57,000 attendees to the Las Vegas Convention Center, Jan. 20-23. While there was plenty of innovation inside, the hottest action was taking place outside, where brands let attendees get hands-on with the latest power tools and technologyfull-blast mode.

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Smart Meetings

JANUARY 30, 2025

The life of a meeting professional is a whirlwind of tight deadlines, packed schedules and high-stakes decisions. While the role is incredibly rewarding, the stress that comes with it can often feel overwhelming. To navigate these demands effectively, meeting professionals need to prioritize their own mindfulness and well-being. You can’t pour from an empty cup.

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Prestige Events Magazine

JANUARY 30, 2025

Wildfire – The Experience Agency, is the leading name in creative team-building and corporate events, and are thrilled to announce the addition of three exceptional talents to its growing team. Joining as Event Managers, Sam Jones and Will Monteiro bring a wealth of experience in planning, executing, and delivering unforgettable events. Their shared passion for innovation and seamless execution will ensure Wildfire continues to set the gold standard in the events industry.

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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

Speakers

EventMB

JANUARY 30, 2025

Skift Take: From robots to rock 'n' roll stages, Money20/20's marketing guru Kathryn Frankson has a knack for turning heads and raising eyebrows. But behind the wild ideas and viral moments is a seasoned innovator with some serious wisdom to share.

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Meetings Marketing 134

Event Marketer

JANUARY 27, 2025

The CES campus stretches well beyond the convention center and expos proper, and into suites and ballrooms that brands have snapped up to create highly curated and intimate experiences. Intel is one of those brands, having famously vacated real estate at the Las Vegas Convention Center in the wake of COVID, in favor of, for the past two years, a suite at The Venetian Expo.

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Smart Meetings

JANUARY 28, 2025

Hiltons 2025 Trends Report features a special section to spotlight the future of meetings and events. Alongside the highly anticipated release of its 2025 Trends Report , Hilton launches a multi-faceted initiative designed to spotlight the transforming nature of meetings and events in the context of rising trends such as the increased demand for group and incentive travel and digital meetings.

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Prestige Events Magazine

JANUARY 30, 2025

UKEVENTS, the umbrella organisation for the UK events industry, is set to host an exhibition in the Upper Waiting Hall of the Palace of Westminster from 3-6 February 2025. This exclusive event will provide a unique opportunity for Members of Parliament to engage directly with industry leaders and understand the crucial role of the events sector in driving economic growth and fostering community development.

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Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

2025

EventMB

JANUARY 30, 2025

Skift Take: In a move that bucked traditional M&A practices, Greg Hitchen publicly announced his company's acquisition plans on LinkedIn. This move proved surprisingly effective.

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Event Marketer

JANUARY 27, 2025

Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Submit your news here. Trends American Express Global Business Travel , a software and services company for travel and expense, has launched integrated emissions-based carbon pricing. Customers can pick a carbon calculation methodology to apply a carbon fee to their air travel.

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Smart Meetings

JANUARY 27, 2025

One way PCMA Convening Leaders draws more than 4,000 people to register for a conference at the beginning of the year is by booking high-profile, controversial-in-some-circles speakers such as former U.S. representative and author Liz Chaney, who took to the stage in Houston this year a call for elected officials who are serious, listen and act in a way that is respectful and substantive.

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