Attendease
MARCH 7, 2024
When you think about promoting your association’s biggest events, what comes to mind? You might think of designing a visually stunning event web page or microsite, creating an engaging email stream that teases exciting event details, partnering with an influencer to give away a pair of event tickets , or sharing videos and photos from your last event on social media.
Conferences that Work
MARCH 4, 2024
During a 1992 conference, I created the first of what I now call spectives. A spective is a plenary closing session that combines a retrospective (looking back at what just happened) with a prospective (looking forward into the future). My visual metaphor for a spective is the two-faced Roman god Janus, who was “the god of beginnings, gates, transitions, time, duality, doorways, passages, frames, and endings” [Fun fact: The month of January is named for Janus.
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EventMB
MARCH 7, 2024
Skift Take: Creators are exploring what is possible with AI, and some are going beyond what is acceptable. As consumers look for ways to protect themselves, questioning what is authentic and reliable is a skill everyone needs to rapidly develop.
Event Industry News
MARCH 5, 2024
As sustainability continues to take centre stage in event planning, this comprehensive guide serves as your go-to resource for discovering the top sustainable venues and suppliers.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Event Marketer
MARCH 7, 2024
Bold colors, indulgent culinary demos and house-sized—and sometimes styled—exhibits were on hand at the 11th annual Design & Construction Week, comprised of the co-located International Builders Show (IBS) and the Kitchen & Bath Industry Show (KBIS), which together brought more than 117,000 attendees and 2,400 exhibitors to the Las Vegas Convention Center Feb. 27-29.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
EventMB
MARCH 4, 2024
Skift Take: Monique Ruff-Bell is chief program and strategy officer at TED Conferences, a new role for the organization. Just as TED is known for powerful ideas, powerfully presented, Ruff-Bell’s road to this role is an inspiring one.
Event Industry News
MARCH 8, 2024
In this episode of the Event Industry News Podcast host, James Dickson, is joined by Terrapinn COO Sharon Roessen. Sharon has been with Terrapinn for 30 years this year, starting in marketing and progressing through the company.
Event Marketer
MARCH 7, 2024
International Women’s Day is here, the annual global celebration of social, economic, cultural and political achievements of women. The day was officially recognized by the United Nations in 1977, but since the very first IWD celebration in 1911, it has never been “owned” by any specific group, government, network or company. It’s a day that takes on a life of its own and that’s exactly how it should be, according to supporters —as a “truly ‘inclusive’” movement where “everyone, everywhere can h
Smart Meetings
MARCH 8, 2024
Sam Newton Sam Newton, Louisville Tourism Newton is Louisville Tourism ’s first-ever Airport Welcome Center Manager. He will lead Muhammad Ali International Airport’s new welcome center through its opening and oversee the center’s staff in greeting visitors and helping them navigate Louisville. Most recently, he served as senior manager of operations at Frazier History Museum.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
EventMB
MARCH 5, 2024
Skift Take: Entries are now open for the 2024 edition of the Skift Meetings Awards, celebrating the business events industry’s most respected and innovative suppliers. Apply by April 30, 2024 to secure the best entry rate.
PCMA Convene
MARCH 6, 2024
Among the slew of ads that aired during the 2024 Super Bowl in February, the best (at least according to a New York Times critic ) had one thing in common: They sought to stir our emotions, from the uplifting (the NFL ) to the nostalgic ( VW ) to the tearjerker (Kia — above). Turns out, making a play for our heartstrings is a sound strategy. “Two-thirds of people globally say they want brands to help them feel intense emotions,” according to VML Intelligence’s “The Age of Re-enchantment” 2023 re
EventSource
MARCH 5, 2024
Shannon and Antonio’s wedding was a celebration that felt straight out of a fairytale. Everglow Photography expertly documented every heartfelt moment, while Eryn Shannon worked her magic on Shannon’s hair and makeup, transforming her into a vision of elegance. Join us as we journey through this magical event, where love bloomed in the most beautiful of settings.
Event Marketer
MARCH 7, 2024
“Hosting Rush After Dark at a nightclub like Jewel, taking it a little later in the evening to try to draw in that younger audience when we’re thinking about celebrities, influencers and also the type of talent that we leaned into to program that event, that’s an opportunity in a big market like Vegas to create a little bit more cultural relevance for our brand.
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Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
EventMB
MARCH 8, 2024
Skift Take: The days of passive content consumption are gone. What engages attendees is custom content that addresses their pain points and helps them achieve their desired outcomes.
Eventscase Blog
MARCH 6, 2024
On 5 March, at 10 a.m. GMT, Eventscase held a webinar on artificial intelligence (AI) and how it relates to event management. The session featured insightful discussions led by María Pérez and guest speaker Fátima Barbero. What happened? Iván García, CTO of Eventscase, kicked off the event by showcasing different AI applications, including Eventscase’s AI Assistant , and telling the audience that the recorded video of himself (which was played right before he entered) was modified by AI.
EventSource
MARCH 4, 2024
So you’re here looking for that picture-perfect, majestic canvas that you’ve been dreaming of your whole life? We’re talking about that extra special, pull-out-all-the-stops, glorious, stunning, high-end, luxury wedding venue that will be talk the of the town for years to come, right? Well, you’re in luck. Toronto – and EventSource.ca for that matter – have you totally covered.
Smart Meetings
MARCH 4, 2024
How to effectively bringing health and happenings together Everyone seems to be looking for health and wellness tips to improve event attendee experiences. Whether it’s non-alcoholic beverage offerings or wellness activities such as electrolyte IVs, the demand is surging for event programming that promotes a healthy lifestyle and supports a vast array of drinking choices.
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.
EventMB
MARCH 3, 2024
Skift Take: The Melbourne Convention Bureau is supporting First Nations Peoples with a new guide that helps event organizers add cultural depth to their events while making a positive social impact.
Event Marketer
MARCH 7, 2024
The Design District by GE Appliances, a Haier company, dominated the KBIS showfloor with a 16,000-square-foot experience that showcased drastically different personalities of its brands united by the ideas of future-forward product solutions and unapologetic self-expression. If attendees entered from the GE Profile side, they could take a selfie with a massive smart mixer before walking into futuristic kitchens with shimmering cabinets and AI-powered appliances, as well as get a chance to pet t
SmartMeetings
MARCH 8, 2024
7 tips for women leaders According to a 2023 Pew Research Center survey , a majority of Americans (55%) say there are too few women in top executive business positions. And the numbers back that up. A McKinsey Women in the Workplace report showed 28% of the roles in the C-suite are held by women, with 36% at senior manager/director levels. However, recent data from Leadership Circle reveals that women leaders “show up more effectively than their male counterparts across every management level a
Smart Meetings
MARCH 4, 2024
A community of female leaders built on welcoming others emphasizes the power of belonging The announcement of the 2024 Smart Women in Meetings Award winners that went out Friday swelled the ranks of leaders honored to more than 1,000 strong. The seeds of that powerful community were planted nine years ago in a ballroom at The Ritz-Carlton, Denver. Smart Meetings founder Marin Bright built her career in hospitality, first in luxury hotels at Mandarin Oriental and then in the meetings and events B
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Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.
EventMB
MARCH 8, 2024
Skift Take: It's been a relatively quiet month for event tech. Still, there were some significant updates to the event tech landscape worth exploring.
Event Marketer
MARCH 6, 2024
Like a wee leprechaun, St. Patrick’s Day is hiding just around the corner, and brands are preparing to celebrate with a host of shenanigans. While some companies are ensuring consumers will get home safely after a long day of drinking green beer on the March 17 holiday, others are popping up with stunts and themed activations this year. Grab a pint and let’s dig in.
Event Age by Swapcard
MARCH 8, 2024
Event organizers know the drill all too well: the shift into high-alert mode, juggling all sorts of trade show challenges from a few days before the event starts until a few days after it wraps up. It's a non-stop routine that leaves little room for strategic thinking and can lead to missed opportunities for optimization and growth.
Smart Meetings
MARCH 6, 2024
Incorporating wellness into events authentically, rather than as a mere marketing strategy, requires thoughtful planning and a genuine commitment to the health and well-being of participants. This approach, when executed with sincerity, enriches the event experience, fosters a positive atmosphere and promotes lasting impacts on attendees’ lifestyles.
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People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!
Guidebook
MARCH 6, 2024
Congratulations if you just hosted your event or are about to host it! This is a massive step for your business growth. However, here’s something you must consider—the end of an event is just the beginning of a new marketing journey. Events are rarely a one-time done-and-dusted affair. They are meant to be a part of a bigger puzzle. Just like there’s a pre-event marketing campaign, there also has to be a post-event marketing campaign.
Event Marketer
MARCH 4, 2024
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover syrup fountains, the “Fyre Festival of kids events” and the inaugural Florida Man Games. ‘FLORIDA MAN’ GET HIS OWN GAMES The typical “ Florida man ” is like a living, breathing urban legend that wreaks havoc on society—and endlessly entertains us. Behold: The Florida Man Games.
Event Age by Swapcard
MARCH 5, 2024
Balancing the demands of a career with the joys and challenges of parenthood has always been a delicate dance. With the shift to remote work, this balancing act has taken on new considerations. At Swapcard, we recognize how tough it can be to balance work and family life. That's why we've adapted our approach to give you the support you need - when you need it.
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