Conferences that Work

JANUARY 13, 2025

Liz Latham , co-founder of Club Ichi and a brilliant event marketer, recently shared an intriguing idea she plans to test to increase attendance at her free events. Having registrants not show up has become a big problem for the meeting industry, especially for free events. Not long ago, registrants would reliably attend events they signed up for, barring unforeseen circumstancesa far cry from today’s reality.

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Financial Events Travel Conference 156

Eventmobi

JANUARY 15, 2025

Cat Davidson is the Director of Customer Experience at EventMobi, bringing over a decade of hands-on expertise in event technology and planner success. Having worked directly with thousands of event professionals since 2014, Cat has an intimate understanding of the day-to-day challenges event planners face when implementing new technologies to achieve their event goals.

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EventMB

JANUARY 16, 2025

Skift Take: In an era of remote work and AI, the renowned researcher argues that emotional awareness isn't just feel-good fluff, it's the key to making business meetings work.

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EventSource

JANUARY 13, 2025

Just got engaged and ready to dive head-first into your wedding planning adventure? Or perhaps you’re just looking for inspiration to make your special day unforgettable? Wedding open houses are the perfect opportunity to explore venues, meet industry professionals, and envision how your big day could come to life. We’ve got your round-up of all the wedding open houses happening between January and March.

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In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

Events

Event Marketer

JANUARY 14, 2025

Every winter, more than 20 international art fairs come to life in Miami across 1,200-plus galleries, where the work of thousands of global artists is on display. In recent years, brand activations and events have also become essential to the upscale events ecosystem, and during Miami Art Week 2024 (Dec. 2-8), some new faces and fresh experiential tactics popped up.

Food and Beverage 119

Food and Beverage 2024 Fashion Travel 119

EventMB

JANUARY 14, 2025

Skift Take: An events industry lobbying campaign hopes to add Events Services to the NAICS small business classification system. Here's why it should matter to you.

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Smart Meetings

JANUARY 14, 2025

How to Help MICE Colleagues With the full extent of damage from the ongoing Los Angeles wildfires still being evaluated, many in the meetings and events industry are stepping up to find meaningful ways to support those impacted. The effects have rippled across the community, touching everyone from hotels, restaurants and event venuesand their hardworking staffto families and individuals who have lost their homes and nearly everything they own.

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Meetings 2025 Tourism Hotels 95

Event Marketer

JANUARY 16, 2025

While the show floor at NRF 2025 was abuzz with talk of AI agents and retail media networks earlier this week, EM arrived at New York Citys Javits Center to explore how some of the worlds biggest retail brands approached exhibit design and engagement at the National Retail Federations “Big Show. An estimated 40,000 people representing more than 6,200 brands and 1,000-plus exhibitors attended the event, held this year Jan. 12-14.

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Prestige Events Magazine

JANUARY 13, 2025

EventWell, the UKs leading neurodivergent-led not-for-profit championing neuroinclusion and wellbeing in the events industry, is thrilled to announce the upcoming launch of the EventWell Manifesto and the groundbreaking SensorySafe Accreditation Scheme in 2025. These initiatives are set to transform the landscape of UK events, conferences, exhibitions, and festivals by setting new standards for accessibility and inclusion.

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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

Event Marketing

EventMB

JANUARY 16, 2025

Skift Take: To be truly inclusive, corporate events must consider age in the same way as they do gender and ethnicity. Yet it is often overlooked in DEI efforts.

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Corporate Events Meetings Events Meeting Design 157

EventSource

JANUARY 14, 2025

When Xuanxuan and Leo promised forever to each other, their love story found the perfect setting at Edgewater Manor. Perched on the shores of Lake Ontario, the venue brought charm and closeness to their romantic summer wedding. With its breathtaking views and cozy stone architecture, it set the stage for a day that was intimate, stylish, and filled with heartfelt moments.

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Venues Events 100

Event Marketer

JANUARY 15, 2025

Designed at a precise 17-degree angle to meet the gaze of CES 2025 attendees as they entered the Las Vegas Convention Centers West Hall, HERE Technologies 3,500-square-foot booth proclaimed in a banner overhead, Theres More in HERE. And from a design strategy perspective, there certainly was. For nearly a decade at CES, the location technology brand has aimed to showcase how its platform powers and drives efficiencies across different industries.

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Prestige Events Magazine

JANUARY 13, 2025

Identity, a leading brand experience agency within The Human Network, announces the appointment of George Perry as Global Head of Business Development, strengthening its international growth strategy across key markets including the UK, Europe, Middle East, and with an eye on future opportunities in the United States. Perry joins Identity following a successful tenure as Global Business Development Director at AVANTGARDE Group, where he led international teams across the global offices.

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Global Events Marketing Management Events 103

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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

Speakers

EventMB

JANUARY 13, 2025

Skift Take: At PCMAs Convening Leaders conference, NYU Stern professor, author, and entrepreneur Scott Galloway shared his insights on the trends shaping the 2025 business landscape. Many of his predictions could impact the business events industry, these five may have the biggest impact.

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Guidebook

JANUARY 17, 2025

You’ve spent months planning and coordinating every aspect of your event. You’ve put together an attractive event marketing website , and have been diligently promoting it to build anticipation for your event. Now you’re ready to open up registration but, you’re not sure if your event registration landing page checks all the boxes.

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Negotiating Events Technology Management 78

Smart Meetings

JANUARY 17, 2025

Feeling uneasy after hearing about recent plane crashes? Fear nota top travel site just released a list of the safest airlines to help you fly with confidence. Thinking about a Caribbean locale for your next meeting or event? One destination is drawing record-breaking numbers of overnight visitors, and its easy to see why. Planning an incentive trip with wellness in mind?

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Airlines Tourism Travel Conference 98

Planning Pod

JANUARY 17, 2025

We all know building strong relationships with clients is crucial in the event industry. We also know juggling multiple events, tight deadlines, and a never-ending to-do list can leave little time for the consistent communication that fosters those relationships. Thats where event business automation comes in. By strategically using technology, you can automate touchpoints with event leads and clients that enhance their experience with your teamnot to mention freeing up loads of your precious ti

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Social Media Event Management Management Events 78

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Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

Events

EventMB

JANUARY 16, 2025

Skift Take: Good luck getting your finance department to approve "retreat on yacht in Croatia" as a business expense. But before they shoot down your ambitious plans, share how these executives found that trading boardrooms for ocean views delivered real ROI.

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Conference Meetings Event Design Events 152

Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? If that sounds familiar, youre not alone. In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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Event Marketing Marketing Social Media Fashion 62

Event Industry News

JANUARY 15, 2025

Unlocking the potential and driving the growth of the business events economy will be the focus ofThe Business of Events: Global Policy Forum, when it returns next month.

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Events Event Design Event Marketing Event Management 64

Glow Global Events

JANUARY 17, 2025

Why In-Room Appeals Outshine Auctioneers for Event Fundraising When planning a fundraising event, one of the biggest decisions is determining the best way to inspire donations. While live auctions led by professional auctioneers have long been a popular option, many organizations are shifting toward in-room appeals. This strategy centers on creating emotional connections and encouraging participation from everyone in the roomnot just the highest bidders.

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Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

Marketing

EventMB

JANUARY 15, 2025

Skift Take: Visioning can be a powerful tool to start the year. But its not enough, says Tyra Dyson, who leads a workshop for planners focused on turning visions into reality.

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2025 Meetings Events 146

PCMA Convene

JANUARY 13, 2025

The X-Culture International Business Symposium brought together 51 X-Culture students from 15 countries across six continents who, in addition to participating in a business competition and career development program, had the chance to network, learn more about the world of international business, and meet and hear from international business scholars.

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Event Industry News

JANUARY 17, 2025

CloserStill Media, the producer of market-leading business events, exhibitions and conferences, has acquired Digital Health Intelligence (DHI). Terms are not disclosed. Digital Health Intelligence (DHI) is a London-based media business serving the UKs digital health community.

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2019 Conference Marketing Events 64

Event Marketer

JANUARY 13, 2025

Olivia Rodrigo. Charli XCX. Big Sean. Sabrina Carpenter. These are just some of the pop artists shaking up the sponsorship landscape through unconventional brand partnerships that reimagine what a celebrity endorsement looks like (hint: it looks a lot more experiential). Enterprising marketers have long leaned on celebrities to help them excite fans, gain traction with new audiences and generate media impressions.

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Sponsorships Retail Social Media Marketing 52

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Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

Events

EventMB

JANUARY 16, 2025

Skift Take: Planners can maximize interaction among office staff members by meeting in person and creating experiences outside of the office in unique venues. Learn how Convene has designed its venues to meet the demands of companies bringing together teams of remote workers.

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Meetings Venues Events Event Design 141

Sendo

JANUARY 15, 2025

The Lunar New Year is a vibrant celebration filled with traditions, family gatherings, and joyful festivities. Whether you’re hosting an intimate dinner or a grand party, setting the right tone begins with your invitation and thoughtful planning. Here’s how to create unforgettable Lunar New Year invitations and throw a party to remember.

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Entertainment Events 52

Smart Meetings

JANUARY 17, 2025

If there is one thing Ive learned over lo these many years of booking and representing speakers, its that someone always needs something. Always. Ive also learned a lot about healthy boundaries (and how I suck at setting them). Pile on motherhood, and you have yourself a tsunami of overwhelm waiting to happen. Last year, my particular gift for boundary-less living caught up with me, and I found myself booking two nights in early January at an East Texas tiny house.

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