Eventscase Blog

JANUARY 22, 2025

Artificial Intelligence (AI) is making its way into every sector, and the events industry is no exception. For organisers and event professionals, AI in events offers the opportunity to automate tasks , personalise the attendee experience and make data-driven decisions. In this post, we are going to explore the most relevant uses of AI in event planning and management, as well as some practical recommendations for those who want to get started in this field.

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Event Marketer

JANUARY 23, 2025

They call NRF Retails Big Show for a reason. For one, the sheer amount of market innovation and engineering presented at the New York City-based trade show is vast. And, from an experiential marketing point of view, the expo floor is a feast for the senses. During our spin around the Javits Center this year, we spotted several trends , but we also took note of some clever ideas that gave exhibitors an edge.

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Prestige Events Magazine

JANUARY 22, 2025

Rock, Paper, Scissors , a poignant 20-minute drama directed by Franz Bohm, has been nominated for Best British Short Film at the 2025 EE British Academy Film Awards. The nomination represents a significant achievement for the British Urban Film Festival (BUFF), as this marks the first time in its 20-year history that one of its official selections has received recognition at the prestigious BAFTA awards.

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Smart Meetings

JANUARY 23, 2025

From AI to inflation, whats ahead for hospitality in the New Year In 2024, Michael Dominguez, CEO of Associated Luxury Hotels International (ALHI) , told the Smart Meetings community that the hospital industry was entering a new normal stage following the pandemic. AI was also a new shiny tool in our toolbox. Inflation and F&B were also crucial for planners.

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Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Events

EventMB

JANUARY 24, 2025

Skift Take: Meeting planners can play a crucial role in spotting human trafficking and educating their attendees and suppliers. The key is to make it an ongoing effort because the fight is far from over.

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Prestige Events Magazine

JANUARY 22, 2025

The Scottish Event Campus (SEC) has announced the appointment of Dominic McKay as its new Chief Executive. Dominic joins the SEC in May from European Professional Club Rugby (EPCR) in Switzerland where he is currently Executive Chairman. The appointment comes as the SEC enters its 40 th year and accelerates an ambitious growth plan that will see its venues continue to attract the biggest artists and events, and deliver significant financial return for Scotland and Glasgow.

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Smart Meetings

JANUARY 22, 2025

Incentive retreats are powerful. These New and Renovated properties offer ideal spaces for your next iteration. Looking to wow your VIPs? Foster stronger connection among a close-working team? Kickstart the bonds behind a think tank? Incentive retreats might be one of the best ways to check off the box next to success. Three new and renovated properties, on three continents, offer the type of exclusive, once-in-a-lifetime experience that is the number one step to crafting an incentive that makes

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EventMB

JANUARY 23, 2025

Skift Take: Live tourism is reshaping cities, economies, and how we connect. But as global leaders at the World Economic Forum discussed, a sustainable future for these mega-gatherings depends on much more than just filling seats.

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Event Marketer

JANUARY 23, 2025

Adobes signature red square logo adorns a new space this year in Park City, UT, as the brand enters its 14th year as a sponsor of the Sundance Film Festival and its second with a physical space. This year, Adobe, which is presenting sponsor and the official editing platform of the festival, took over 608 Main Street to create Adobe House, which from Jan. 24-27 is offering three levels of activations, content and special events.

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Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

Marketing

Prestige Events Magazine

JANUARY 20, 2025

Somerset House has unveiled its latest insights paper, LISTEN UP!, at a content rich launch event attended by leading figures from the corporate, creative and events industries. The paper examines emergent trends impacting the business events landscape; shedding light on the importance of generational diversity, hyperconnectivity, and the future of human engagement in an increasingly digital world.

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Smart Meetings

JANUARY 24, 2025

In search of comfortable-yet-affordable accommodations for your next meeting or event? City Express by Marriott is gearing up to offer options in four new markets. Looking to wow A-level attendees at a retreat or incentive? Jetting off to some of the most coveted ski resorts in the U.S. just became easier. Planning a meeting in the UK or Ireland? Heads updont expect a quick reply from colleagues there, as theyre currently dealing with a massive storm thats disrupting just about everything.

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EventMB

JANUARY 23, 2025

Skift Take: Mentorship can be a valuable experience for both the mentor and the mentee. But its essential to keep the exchange on track.

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Event Marketer

JANUARY 24, 2025

From Benjamin Moore’s “Cinnamon Slate” to Pantone’s “Mocha Mousse” to BEHR’s “Rumors,” picks for 2025 color of the year are a range of moody-meets-earthy tones that may inform event design and dcor decisions in the year ahead. With Q1 rapidly chugging along, we rounded up a few more experience design ideas worth adding to your vision boards in 2025, from main stage environments to floral installations to a French Ball-themed consumer experien

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In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

Events

Prestige Events Magazine

JANUARY 20, 2025

Theres something special about an event that genuinely reflects who you are or what your brand representsan occasion carefully crafted just for you. Bespoke events go beyond being a luxurious experience. They offer hosts the chance to create something truly personal and meaningful. Whether its a brand event or an intimate gathering, personalised events can leave a lasting impact.

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Smart Meetings

JANUARY 22, 2025

How does Las Vegas keep pushing the envelope? The third Preview Las Vegas, held Jan. 16 at Las Vegas Convention Centers East Hall, took a stab at uncovering the citys past, present and future. The event included an update on the economic status of Las Vegas, a discussion about WrestleMania 41 at Allegiant Stadium and a talk about what makes Sphere such an appealing attraction to visitors.

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EventMB

JANUARY 21, 2025

Skift Take: Planners are presented with more opportunities for free education than ever before. So why pay to attend an industry conference?

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Event Marketer

JANUARY 20, 2025

Endorsements of female athletes is an evergreen marketing strategy, but womens sports is embarking on a new, more experiential era as the teams, leagues and individual players that once played to limited audiences find new fans, larger audiences and a fresh crop of passionate investors. For early movers in the event community, its an exciting time to align and activate with a growth industry and support the sports figures and franchises who have been there all along, but are finally getting the

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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

Event Marketing

Prestige Events Magazine

JANUARY 22, 2025

Lime Venue Portfolio and Levy have partnered with the UK & Ireland Chapter of ICCA, the global association for the international meetings industry, as the lead sponsor for the 2025 annual conference, set to take place in Leeds from 2628 February 2025. As part of this collaboration, Lime Venue Portfolio and Levy will host a pre-conference discovery tour of the pioneering Biohub at Ings Farm.

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Smart Meetings

JANUARY 21, 2025

In the world of corporate events, ‘inclusivity’ is a word we often hear but how inclusive are we when it comes to the drink menu? The rise of alcohol-free drinks shows no sign of slowing. Once a small market, its now hit the mainstream. Big names like Peroni, Guinness and Heineken are investing heavily in their 0% options and seeing a huge jump in sales.

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EventMB

JANUARY 23, 2025

Skift Take: As the live events industry undergoes a critical generational transition, Freeman's new book, Inside Live Events," aims to preserve and transfer decades of institutional knowledge to the next generation of event professionals.

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Event Marketer

JANUARY 21, 2025

The event industrys leading information resource on face-to-face marketing,Event Marketer, is expanding the scope of its Experiential in Color recognition program to include a new mentorship initiative led by a steering committee of event industry professionals. The Experiential in Color Mentorship Program will invite BIPOC event professionals to participate in a mentorship program that matches them with event industry leaders for monthly one-on-ones and group conversations (sign up here ).

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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

Speakers

Prestige Events Magazine

JANUARY 22, 2025

A cash grant of 7,500 at the end of 2024 by event industry foundation Meeting Needs helped finance the delivery of ambulances, food and medicine to Ukraine this month. This follows announcements of other significant projects and successes through Meeting Needs at the end of 2024, including: The Tushinde School Outreach Programme , reducing child abuse in 12 schools impacting over 10,000 children, along with teachers and parents, in Kenya.

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Conferences that Work

JANUARY 20, 2025

Do we really need heroes? Society often glorifies the idea of heroesindividuals who swoop in to save the day and solve seemingly insurmountable problems. We see this dynamic across history, pop culture, and even leadership in our daily lives. But what happens when this fixation on heroism blinds us to the everyday, often invisible, work that prevents those crises from arising in the first place?

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EventMB

JANUARY 21, 2025

Skift Take: Within the next five years, Millennials and Gen Z are projected to comprise 75% of the workforce, which means ignoring their preferences is no longer an option. How can events change to meet their needs?

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Event Marketer

JANUARY 24, 2025

New alliance offers exhibit marketers dedicated content, custom research and peer-to-peer activities at Experiential Marketing Summit Event Marketer, the leading information resource for corporate event and exhibit marketers, announced a new partnership with the Experiential Designers and Producers Association (EDPA) focused on educating Fortune 1000 exhibit teams, developing much-needed industry research, and creating networking opportunities exclusively for EDPA members within the Experiential

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Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

2025

Prestige Events Magazine

JANUARY 21, 2025

BMA House has revealed its summer party and event offering, providing a creative, inclusive and unusual solution to elevate conferences, corporate events, parties and networking. BMA House, the iconic venue in the heart of Bloomsbury, has unveiled its Summer Food Festival theme for 2025, designed to deliver exceptional experiences for attendees in the centre of London.

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Smart Meetings

JANUARY 24, 2025

In the recently released report from The Exhibitor Advocate and Evolio Marketing, “The State of the Event Industry: From the Perspective of Exhibit and Event Marketers,” nearly half of exhibitors expressed a mistrust of show organizers. With a backdrop of rising costs, exhibitors are making choices that can negatively affect the show organizers revenue and the stability of the exhibitions and events industry.

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Event Industry News

JANUARY 22, 2025

The Scottish Event Campus (SEC) has announced the appointment of Dominic McKay as its new Chief Executive. Dominic joins the SEC in May from European Professional Club Rugby (EPCR) in Switzerland where he is currently Executive Chairman.

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