Eventscase Blog

JANUARY 22, 2025

Artificial Intelligence (AI) is making its way into every sector, and the events industry is no exception. For organisers and event professionals, AI in events offers the opportunity to automate tasks , personalise the attendee experience and make data-driven decisions. In this post, we are going to explore the most relevant uses of AI in event planning and management, as well as some practical recommendations for those who want to get started in this field.

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EventMB

JANUARY 24, 2025

Skift Take: Meeting planners can play a crucial role in spotting human trafficking and educating their attendees and suppliers. The key is to make it an ongoing effort because the fight is far from over.

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Conferences that Work

JANUARY 20, 2025

Do we really need heroes? Society often glorifies the idea of heroesindividuals who swoop in to save the day and solve seemingly insurmountable problems. We see this dynamic across history, pop culture, and even leadership in our daily lives. But what happens when this fixation on heroism blinds us to the everyday, often invisible, work that prevents those crises from arising in the first place?

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Event Marketer

JANUARY 23, 2025

They call NRF Retails Big Show for a reason. For one, the sheer amount of market innovation and engineering presented at the New York City-based trade show is vast. And, from an experiential marketing point of view, the expo floor is a feast for the senses. During our spin around the Javits Center this year, we spotted several trends , but we also took note of some clever ideas that gave exhibitors an edge.

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Events

Prestige Events Magazine

JANUARY 22, 2025

Rock, Paper, Scissors , a poignant 20-minute drama directed by Franz Bohm, has been nominated for Best British Short Film at the 2025 EE British Academy Film Awards. The nomination represents a significant achievement for the British Urban Film Festival (BUFF), as this marks the first time in its 20-year history that one of its official selections has received recognition at the prestigious BAFTA awards.

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Event Industry News

JANUARY 22, 2025

The Scottish Event Campus (SEC) has announced the appointment of Dominic McKay as its new Chief Executive. Dominic joins the SEC in May from European Professional Club Rugby (EPCR) in Switzerland where he is currently Executive Chairman.

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Event Marketer

JANUARY 23, 2025

Adobes signature red square logo adorns a new space this year in Park City, UT, as the brand enters its 14th year as a sponsor of the Sundance Film Festival and its second with a physical space. This year, Adobe, which is presenting sponsor and the official editing platform of the festival, took over 608 Main Street to create Adobe House, which from Jan. 24-27 is offering three levels of activations, content and special events.

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Prestige Events Magazine

JANUARY 20, 2025

Somerset House has unveiled its latest insights paper, LISTEN UP!, at a content rich launch event attended by leading figures from the corporate, creative and events industries. The paper examines emergent trends impacting the business events landscape; shedding light on the importance of generational diversity, hyperconnectivity, and the future of human engagement in an increasingly digital world.

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EventMB

JANUARY 23, 2025

Skift Take: Mentorship can be a valuable experience for both the mentor and the mentee. But its essential to keep the exchange on track.

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Event Marketing

Caterease

JANUARY 23, 2025

Over the past few years, catering trends have dramatically shifted. Gone are the days of large-scale events with sprawling buffets and hundreds of guests. The rise of micro-catering is reshaping the industry, placing personalized experiences for smaller groups at the forefront of event planning. Whether it’s an intimate wedding, a corporate team retreat, or a private dinner party, the demand for tailored, high-quality services has surged.

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Event Marketer

JANUARY 24, 2025

From Benjamin Moore’s “Cinnamon Slate” to Pantone’s “Mocha Mousse” to BEHR’s “Rumors,” picks for 2025 color of the year are a range of moody-meets-earthy tones that may inform event design and dcor decisions in the year ahead. With Q1 rapidly chugging along, we rounded up a few more experience design ideas worth adding to your vision boards in 2025, from main stage environments to floral installations to a French Ball-themed consumer experien

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Prestige Events Magazine

JANUARY 22, 2025

The Scottish Event Campus (SEC) has announced the appointment of Dominic McKay as its new Chief Executive. Dominic joins the SEC in May from European Professional Club Rugby (EPCR) in Switzerland where he is currently Executive Chairman. The appointment comes as the SEC enters its 40 th year and accelerates an ambitious growth plan that will see its venues continue to attract the biggest artists and events, and deliver significant financial return for Scotland and Glasgow.

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EventMB

JANUARY 21, 2025

Skift Take: Planners are presented with more opportunities for free education than ever before. So why pay to attend an industry conference?

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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

Speakers

MPI

JANUARY 20, 2025

The pandemic challenged MPIs Hawaii-based members more than most chapter communities. Their hard work, however, has paid off. Heather Bailey, president of the MPI Aloha Chapter, shares insight on this exciting return!

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Event Marketer

JANUARY 20, 2025

Endorsements of female athletes is an evergreen marketing strategy, but womens sports is embarking on a new, more experiential era as the teams, leagues and individual players that once played to limited audiences find new fans, larger audiences and a fresh crop of passionate investors. For early movers in the event community, its an exciting time to align and activate with a growth industry and support the sports figures and franchises who have been there all along, but are finally getting the

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Prestige Events Magazine

JANUARY 20, 2025

Theres something special about an event that genuinely reflects who you are or what your brand representsan occasion carefully crafted just for you. Bespoke events go beyond being a luxurious experience. They offer hosts the chance to create something truly personal and meaningful. Whether its a brand event or an intimate gathering, personalised events can leave a lasting impact.

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EventMB

JANUARY 23, 2025

Skift Take: As the live events industry undergoes a critical generational transition, Freeman's new book, Inside Live Events," aims to preserve and transfer decades of institutional knowledge to the next generation of event professionals.

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Sendo

JANUARY 20, 2025

Hosting a memorable Super Bowl party requires thoughtful planning and creativity. Here are some top Super Bowl party ideas to ensure your event is a touchdown with all your guests. Send Out Creative Super Bowl Invitations Kick off your Super Bowl party by sending out Super Bowl-themed invitations that capture the excitement of the game. Customized online invitations can set the tone and build anticipation among your guests.

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Event Marketer

JANUARY 21, 2025

The event industrys leading information resource on face-to-face marketing,Event Marketer, is expanding the scope of its Experiential in Color recognition program to include a new mentorship initiative led by a steering committee of event industry professionals. The Experiential in Color Mentorship Program will invite BIPOC event professionals to participate in a mentorship program that matches them with event industry leaders for monthly one-on-ones and group conversations (sign up here ).

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Prestige Events Magazine

JANUARY 22, 2025

A cash grant of 7,500 at the end of 2024 by event industry foundation Meeting Needs helped finance the delivery of ambulances, food and medicine to Ukraine this month. This follows announcements of other significant projects and successes through Meeting Needs at the end of 2024, including: The Tushinde School Outreach Programme , reducing child abuse in 12 schools impacting over 10,000 children, along with teachers and parents, in Kenya.

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EventMB

JANUARY 21, 2025

Skift Take: Within the next five years, Millennials and Gen Z are projected to comprise 75% of the workforce, which means ignoring their preferences is no longer an option. How can events change to meet their needs?

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Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

Marketing

StraussCA

JANUARY 23, 2025

In the fast-paced world of association event management, success is often defined by the smooth execution of events, the satisfaction of attendees, and the ability to meet tight deadlines. However, there’s an important element that impacts both staff well-being and event outcomes: organizational culture. A positive culture goes beyond just meeting targets or budgets; it shapes the work environment, boosts staff engagement, and directly influences the quality of events.

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Event Marketer

JANUARY 24, 2025

The PPAI Expo 2025 brought more than 10,000 suppliers and distributors to the Mandalay Bay Convention Center in Las Vegas, Jan. 13-16. The largest and longest-running promotional products trade show, its a great barometer of the industry as the tide shifts towards more personalization, transparency, and experiential gifting. EM swapped our uncool ankle socks for cool-again crews with the Nike swoosh, grabbed our matte-finish coffee mug, and did the legwork on whats trending in swag and corporate

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Prestige Events Magazine

JANUARY 22, 2025

Lime Venue Portfolio and Levy have partnered with the UK & Ireland Chapter of ICCA, the global association for the international meetings industry, as the lead sponsor for the 2025 annual conference, set to take place in Leeds from 2628 February 2025. As part of this collaboration, Lime Venue Portfolio and Levy will host a pre-conference discovery tour of the pioneering Biohub at Ings Farm.

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Smart Meetings

JANUARY 23, 2025

From AI to inflation, whats ahead for hospitality in the New Year In 2024, Michael Dominguez, CEO of Associated Luxury Hotels International (ALHI) , told the Smart Meetings community that the hospital industry was entering a new normal stage following the pandemic. AI was also a new shiny tool in our toolbox. Inflation and F&B were also crucial for planners.

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SevenEvents

JANUARY 20, 2025

As we venture into 2025, the event management landscape in the UK is evolving at an unprecedented pace. Driven by technological advancements, shifting attendee expectations, and an increased focus on sustainability, the way events are planned, executed, and experienced is undergoing a major transformation. As an event agency in the UK, its essential to stay ahead of the curve and adopt innovative event ideas that align with current trends.

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Event Industry News

JANUARY 23, 2025

Lime Venue Portfolio and Levy have partnered with the UK & Ireland Chapter of ICCA, the global association for the international meetings industry, as the lead sponsor for the 2025 annual conference, set to take place in Leeds from 2628 February 2025.

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Prestige Events Magazine

JANUARY 20, 2025

Unlocking the potential and driving the growth of the business events economy will be the focus of The Business of Events: Global Policy Forum , when it returns next month. Now in its seventh year, the Global Policy Forum will see senior industry leaders, policymakers and stakeholders unite on 20 February at IET London: Savoy Place to examine the current economic and political climate and review the latest UK policy developments affecting the events sector.

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