Conferences that Work

SEPTEMBER 23, 2024

Here we go again—another generative AI service churning out plausible-sounding, but misleading content. This time it’s Google’s NotebookLM , branded as “your personalized AI research assistant powered by Google’s most capable model, Gemini 1.5 Pro” It now includes Audio Overview , which creates audio discussions between “two AI hosts” who supposedly engage in a “lively deep dive” based on your sources.

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EventMB

SEPTEMBER 24, 2024

Skift Take: It’s not always possible to take time after a meeting to get back to equilibrium, but many planners consider it a must. Ten event organizers share their relaxation rituals.

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IMG

SEPTEMBER 26, 2024

Unlock the potential of multicultural marketing with our in-depth e-book. Learn strategies to engage diverse audiences and expand your brand's reach in today's global market. Whether you're new to multicultural marketing or looking to enhance your current strategies. The post Multicultural Marketing E-book first appeared on Innovate Marketing Group, Inc.

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Marketing 195

SpotMe Blog

SEPTEMBER 24, 2024

On September 12, 2024, SpotMe Life Sciences took home the bronze award in the Pharma Technology Impact Category at the PM Society Digital Awards. This new category celebrates breakthrough solutions that empower pharma brands to engage with HCPs in more effective and valuable ways. “We’re honored to receive this award, as it highlights the strides we’ve made in reshaping how pharma companies engage HCPs.

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In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

Events

Event Marketer

SEPTEMBER 27, 2024

Equal parts music festival, cram marathon and a family reunion, Dreamforce, Salesforce’s annual user conference and flagship marketing event, welcomed more than 45,000 attendees to its massive national park-themed campus around Moscone Center in San Francisco Sept. 17-19, with millions watching online. What started as 2,000 people in a ballroom in 2003, has grown into a cultural phenomenon that finds ways to evolve at the speed of AI, which is now the company’s driving force while keeping its au

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SEPTEMBER 26, 2024

Promote Diversity, Equity, Inclusion, and Belonging in your events with our DEIB Calendar. This resource highlights important dates and cultural observances for 2024-2025, helping you plan events that are inclusive and culturally sensitive. The post DEIB Calendar 2024-2025 first appeared on Innovate Marketing Group, Inc.

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2025 2024 Marketing Events 195

Smart Meetings

SEPTEMBER 24, 2024

MPI Academy shares insights into how planners can master their continuing education journey Ah, the continuing education conundrum. With so many options out there for credentials, certifications and courses—in an industry where everyone seems to have a mini alphabet behind their name—how do you know which one is right for you, right now? To find out more about the range of paths planners can take in their continuing education journeys, and why continuing education is so important to this industr

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Education Meetings Management Global Events 111

Event Marketer

SEPTEMBER 27, 2024

In the era of remote work and global teams, organizations have to work harder than ever to maintain company culture, motivate employees and ensure they feel connected to one another and to the business. And there’s one strategy that solves for each of those objectives: internal events. Whether it’s a meeting designed to galvanize the salesforce or a beach retreat that rewards staffers for their achievements, companies are leaning on team-building events to support—and retain—employees.

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Airlines 2024 Conference Events 122

EventMB

SEPTEMBER 23, 2024

Skift Take: As DEI departments face widespread downsizing and political tension, experts argue that building an inclusive company culture matters more than having a dedicated DEI department.

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Meetings 193

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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

Event Marketing

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SEPTEMBER 26, 2024

Stay ahead in the dynamic world of events; discover the latest trends, insights, and projections that will shape the event industry in 2024. This report is essential for professionals looking to make informed decisions and strategize effectively for the upcoming year. The post Event Industry Report & Forecast 2024 first appeared on Innovate Marketing Group, Inc.

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2024 Events Marketing 195

Event Industry News

SEPTEMBER 23, 2024

The Box Group, a leading provider of innovative ground protection and event temporary infrastructure solutions, is excited to announce the launch of Stadia XHD, a cutting-edge modular ground protection system designed to revolutionise events hosted at stadiums and sports venues.

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Event Marketer

SEPTEMBER 27, 2024

FOX Entertainment’s new drama “Rescue: HI-Surf” shines a spotlight on the heavy-water lifeguards who patrol and protect the North Shore of O’ahu in Hawaii, one of the most well-known, dangerous stretches of coastline in the world. While the show and its scenarios are fictional, the life-saving actions of open-water lifeguards are very real, and FOX wanted to drive a true impact with the new series’ marketing campaign.

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EventMB

SEPTEMBER 26, 2024

Skift Take: Taking last year’s budget and adding an inflation adjustment will no longer cut it given today’s economy.

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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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SEPTEMBER 26, 2024

Streamline your business operations with our curated selection of tools. From project management to client engagement, these resources are designed to enhance efficiency and productivity in your event planning processes. The post IMG Business Tools first appeared on Innovate Marketing Group, Inc.

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Event Planning Marketing Management Events 195

Event Industry News

SEPTEMBER 23, 2024

– New research shows that 94% of multilingual event planning professionals said they would consider using AI as part of the live translation services at their events.

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Event Planning Events Event Technology Technology 111

Event Marketer

SEPTEMBER 23, 2024

Vision Expo West returned to The Venetian Convention Center & Expo in Las Vegas Sept. 19-21, bringing its unique blend of style, tech, and bold looks. Organized by the Vision Council and RX, it featured about 350 exhibiting companies, brands, and designers from around the globe showcasing the latest innovations in frame design, lens advancements, diagnostic instruments, and practice management solutions.

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2024 Sports Fashion Tech 111

EventMB

SEPTEMBER 25, 2024

Skift Take: Stop planning meetings like it’s 2010. Gen Z doesn’t have the same values as Boomers, and planners who don’t evolve may find themselves out of step.

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2010 Meetings Event Design Technology 185

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Events

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SEPTEMBER 26, 2024

Plan the perfect company retreat with ease. Our comprehensive checklist helps you cover all the essentials, ensuring a productive and enjoyable experience for your team. The post Checklist: Company Retreat Planning first appeared on Innovate Marketing Group, Inc.

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Marketing Events 195

Event Industry News

SEPTEMBER 26, 2024

Multi-award-winning creative agency Sledge can boast an impressive catalogue of clients, Sage, Aruba and O2 contemporary among them. Managing director Sarah Yeats has been with the company for more than 12 and a half years, so she knows a thing or two about live experiences.

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Events Management Event Planning 109

Event Marketer

SEPTEMBER 23, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover billboard races, bratty birds and sponsored sensory rooms. ON YOUR MARKS, GET SET… LEAVE YOUR FRIENDS IN THE DUST London-based fitness chain Gymbox is on a mission to prove that exercising can be as fun as going out with friends (we’re skeptical), offering live djs and offbeat fitness classes at its various locations.

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2028 Retail Social Media 2024 110

EventMB

SEPTEMBER 23, 2024

Skift Take: San Francisco is still far off from seeing a full recovery in its conferences and meetings business. Hiring a permanent CEO for its destination marketing organization is an important step.

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Travel Conference Marketing Meetings 183

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

Marketing

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SEPTEMBER 26, 2024

Ensure your next event is unforgettable with our step-by-step checklist. From initial planning to execution, this guide covers everything you need to create an exceptional event that resonates with your audience. The post Checklist: 6 steps to Building a Rockstar Event Experience first appeared on Innovate Marketing Group, Inc.

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Events Marketing 195

Prestige Events Magazine

SEPTEMBER 25, 2024

IBTM has revealed human connection specialist and award-winning author, Simone Heng , will be a keynote speaker at its flagship IBTM World event. Simone is part of an electrifying line-up of speakers at the leading global trade show who will amplify the unparalleled power of events to offer personal experiences. With a mission to inspire people to connect, Simone has shared her wisdom with organisations including the United Nations, Harvard University and Google.

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StraussCA

SEPTEMBER 26, 2024

In times of uncertainty and challenge, whether due to global events, personal struggles, or change within your organization, it can be difficult to maintain motivation in your work. As Association Volunteer Leaders, you are the backbone of countless organizations, making an impact in your individual communities and beyond. But when the going gets tough and life gets busy, staying engaged and inspired can feel harder than ever.

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Global Events Management Meetings Events 98

EventMB

SEPTEMBER 25, 2024

Skift Take: Data, substance, and sustainability take center stage at today’s corporate events.

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Corporate Events Sustainability Events Meetings 179

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Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

Events

IMG

SEPTEMBER 26, 2024

Looking to boost company culture? Explore our collection of event ideas that foster team building, employee engagement, and a positive workplace environment. These ideas are crafted to inspire and help you create memorable experiences for your team. The post IMG Culture Event Ideas first appeared on Innovate Marketing Group, Inc.

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Event Ideas Events Marketing 150

Prestige Events Magazine

SEPTEMBER 26, 2024

ICC Wales is celebrating a huge business milestone with its confirmed event pipeline, which is expected to generate more than £75.8m in local economic benefit, with 2025 events contributing more than £39m alone. The extensive lineup of conferences, exhibitions, and large-scale events which are booked from now until as far ahead as 2028 span a range of sectors including technology, healthcare, education and renewable energy.

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Smart Meetings

SEPTEMBER 26, 2024

Meet Boricua brought culture and heart into El Conquistador Resort ballroom Smart Meetings Leadership Experience at El Conquistador Resort in Puerto Rico set the stage for top meeting professionals to make new connections to improve their effectiveness—and add some spice to their programs. Over three days, attendees danced, tasted and laughed their way through one of the top resorts in the world.

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