Eventmobi

MARCH 23, 2023

With so many marketing channels available to your sponsor companies, you can no longer assume they will return year after year to exhibit at your event. Today, providing them with real value must be more than just offering premium booth space. To make sure you get their buy-in again next year, you need to make it easy for them to capitalize on the lead generation opportunities available to them onsite.

Sustainability 195

Sustainability Social Media Events Marketing 195

EventMB

MARCH 21, 2023

Skift Take: For 36 years, SXSW and Austin have been synonymous. Not anymore. In October, this annual convergence of creativity will descend upon Sydney, Australia, focusing on the Asia-Pacific region.

Meetings 194

Meetings Event Design Events 194

Expo Pass

MARCH 22, 2023

Congratulations! You’re about to plan your first event. We remember the early days in the industry. The surprises, the last-minute saves, and all of the people we’ve gotten to meet along the way. All of this is ahead of you, but first, you’ve gotta plan that first A+ event. As exciting as it is to step into the ring, it can also be an intimidating task.

Event Planning 148

Event Planning Speakers Venues Negotiating 148

Social Tables

MARCH 23, 2023

What comes to mind when you hear the phrase “corporate event?” While images of boardrooms and expensive suits likely appear, you might be surprised to learn that there are many different types of corporate events, each with a unique purpose and atmosphere. Businesses are diverse, with varying missions, styles, and cultures, but meetings and events are an integral part of every business, whether you consider your company “corporate” or not.

Corporate Events 78

Corporate Events Conference Events Venues 78

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Events

Ins'Tent

MARCH 21, 2023

Planning for large, outdoor events as a vendor or company to showcase your brand, messaging, products, and services can be a large project. First and foremost, you need to make sure you have adequate staff, a budget, and a checked-off list of items — but perhaps the most important piece of event inventory on your list of items is an event pop-up tent.

Transportation 98

Transportation Events 98

EventMB

MARCH 24, 2023

Skift Take: Anca Platon Trifan, founder, creator and CEO of Trifan Events & head of Events: Demystified podcast, on increasing female representation in event production, collaborating with competitors, and the importance of physical and mental fitness.

Events 209

Events Meetings Event Tech Tech 209

Event Farm

MARCH 24, 2023

When it comes to event planning, most of us know how to put on a great event. However, measuring the return on investment (ROI) for each event can be a challenge. And given the significant costs and time investment required to organize events, it’s crucial to know how your efforts are paying off. In our most recent virtual event, “Crafting the Event Experience – Part 7,” Ryan Costello, co-founder of Event Farm and Chief Strategy Officer at MemberSuite, and Gizzella Diaz, Marketing Manager

Social Media 183

Social Media Marketing Event Planning Events 183

SpotMe Blog

MARCH 23, 2023

Audiences want more digitally-driven experiences. In-person event costs are rising. And events need to be more accessible, inclusive, and sustainable. Put the ever-evolving event tech landscape on top of all that and it sure does make choosing the right event management technology more complex than ever. That’s why Forrester has released The Forrester Wave : B2B Event Management Technology, Q1 2023 report.

B2B 147

B2B 2023 Event Management Technology 147

Event Industry News

MARCH 21, 2023

The Golden Jubilee Conference Hotel has everything you need to get together and reconnect with clients, colleagues, friends and loved ones.

Hotels 141

Hotels Conference Technology Meetings 141

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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

Event Marketing

EventMB

MARCH 21, 2023

Skift Take: Software giant Adobe is paying a lot of attention to real-time event data. It is boosting its data-capturing capabilities by partnering with event marketing platform RainFocus with a focus on online personalization.

Event Marketing 198

Event Marketing Events Marketing Meetings 198

Smart Meetings

MARCH 23, 2023

How meeting profs can keep event data safe with the latest cybersecurity tools You don’t want to be the next data leak to hit the headlines. Maintaining the security and protection of your organization’s information is a requirement for producing a successful event. Your attendees trust you and are counting on you to treat their information with the utmost care.

Insurance 98

Insurance Risk Management Healthcare Technology 98

PCMA Convene

MARCH 20, 2023

A surge in violent crime has event professionals making safety and security in meeting destinations a priority. After falling for decades, the rate of violent crime in the United States rose sharply during the pandemic. According to a report released last summer by the Brennan Center for Justice at the New York University School of Law, the murder rate increased by more than 30 percent in U.S. cities in 2020-21, by 20 percent in suburban communities, and, in 2021, increased by 25 percent in rura

2020 98

2020 Hotels Venues Tourism 98

Event Industry News

MARCH 20, 2023

Small actions generate big changes. Barcelona Bridal Fashion Week (BBFW) is making this motto its own by doing its bit to ensure that its celebration, from April 19 to 23, has a positive impact on the environment.

Fashion 119

Fashion Sustainability Event Design Event Marketing 119

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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

Speakers

EventMB

MARCH 22, 2023

Skift Take: With Generative AI tools evolving rapidly, now is the time for planners to grasp their potential. Those who delay in embracing this technology will be left behind.

Event Marketing 198

Event Marketing Marketing Technology Events 198

SmartMeetings

MARCH 21, 2023

Mental health Q&A Editor’s note : Mental wellness is top of mind today, but knowing the right thing to do in every situation can still leave meeting organizers scratching their heads. This is a safe column where you can ask any questions you would like and learn from like-minded event and meeting profs from around the planet. You can remain anonymous or share your name, and we will respect your wishes.

2023 98

2023 Meetings Events 98

Smart Meetings

MARCH 23, 2023

In a March 23 testimony before the U.S. Senate Committee on Commerce, Science & Transportation, “Enhancing Consumer Protections and Connectivity in Air Transportation,” William J. McGee, senior fellow for aviation and travel, American Economic Liberties Project, told the Committee that “the nation’s airline industry is broken.” McGee went on to comment, “Every day passengers are faced with fewer choices, higher fares, and a plethora of junk fees added onto airfares.

Airlines 98

Airlines Travel Transportation Meetings 98

Event Industry News

MARCH 24, 2023

A brand new careers line created by one of the festival production industry’s most prominent leaders will enable young people to seek advice from event industry professionals for free.

Events 98

Events Event Design Event Marketing Event Management 98

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Events

EventMB

MARCH 22, 2023

Skift Take: Entries are now open for the first-ever Skift Meetings Awards, celebrating the business events industry’s most respected and innovative suppliers. Apply ASAP for the best entry rates.

Meetings 194

Meetings Events 194

Best Corporate Events

MARCH 21, 2023

Regardless of what the economy does in the near term, workforce retention and engagement challenges will be part of life for years to come. Fortunately, there are positive ways employers can respond to these issues that will benefit everyone involved. Slower population growth combined with a lower labor force participation rate (due to the aging population in the U.S. as well as in most developed countries) will keep conditions tight in the labor market.

Corporate Events 78

Corporate Events Management Government Transportation 78

Prestige Events Magazine

MARCH 24, 2023

Meet Cambridge, the meetings and convention bureau for Cambridge and the surrounding area, is proud to be working with the Arthur Rank Hospice Charity, helping it to attract events which bring in valuable income to fund patient care. Founded and funded by the Cambridge Colleges 25 years ago, Meet Cambridge currently has a portfolio of more than 50 venues, offering organisers a broad spectrum of meeting and conference facilities for all types and size of events.

Meetings 80

Meetings Trade Shows Retail Social Media 80

Event Marketer

MARCH 21, 2023

White Claw is “sticking to its roots” through the Shore Club. A Q&A with marketing and creative exec Kevin Brady on the brand’s Shore Club festival platform and staying on the cutting edge of culture The annual South by Southwest (SXSW) conference and festival tends to attract experiential marketing-focused brands during the “interactive” portion of the 10-day event, when the marketing and tech crowds are in attendance.

2023 83

2023 Marketing 2019 2016 83

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

Marketing

EventMB

MARCH 20, 2023

Skift Take: Meeting professionals can learn how to avoid making major mistakes in food and beverage, attendee health, and more by heeding the lessons of the offbeat hit TV show, The White Lotus.

Food and Beverage 185

Food and Beverage Meetings Events Event Design 185

Best Corporate Events

MARCH 21, 2023

Regardless of what the economy does in the near term, workforce retention and engagement challenges will be part of life for years to come. Fortunately, there are positive ways employers can respond to these issues that will benefit everyone involved. Slower population growth combined with a lower labor force participation rate (due to the aging population in the U.S. as well as in most developed countries) will keep conditions tight in the labor market.

Corporate Events 78

Corporate Events Management Government Transportation 78

Prestige Events Magazine

MARCH 24, 2023

UKEVENTS has confirmed members of its newly elected Executive Committee. Nick Morgan, Commercial Opportunities lead and Chair of the Outdoor Events Working Group, has been re-elected, while Glenn Bowdin has been elected as Vice Chair and Treasurer. Meanwhile, Priya Narain, Vice Chair, takes over as Chair of the Diversity, Skills and Talent Working Group from Caroline Jackson, who has stepped down from her role after serving a multi-year term on the UKEVENTS Executive Committee.

2006 74

2006 Government Education Tourism 74

Event Marketer

MARCH 20, 2023

POPFLEX introduced its first puffer coat at the pop-up, along with other activewear items from its newest line. In the absence of storefronts and capturing passersby, e-commerce brands rely heavily on social media influencers. But keeping a social media community engaged and loyal in this competitive space is driving online retailers like activewear brand POPFLEX to explore experiential marketing.

Retail 79

Retail Social Media Apparel 2022 79

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Events

EventMB

MARCH 21, 2023

Skift Take: To meet the needs of today's top event organizers, destinations have to combine state-of-the-art venues with outstanding DEI initiatives, a culture that's equal parts innovative and entrepreneurial, and a hassle-free travel experience. Find out how Columbus is putting itself on the map in each of these key areas.

Travel 183

Travel Venues Meetings Events 183

Special Events

MARCH 23, 2023

Wedding planner Shaun Gray discusses the importance of short form video in marketing your business

Marketing 105

Marketing Events 105

Endless Events

MARCH 21, 2023

Corporate events like conferences, workshops, and seminars communicate important information, but who says they have to be stuffy and boring? A bit of fun never hurt anyone. In fact, fun experiences can be immensely valuable for corporate events. Corporate breakout sessions break up the monotony of a lengthy meeting schedule. These bursts of fun encourage attendees to recharge, unwind, and connect in a more casual setting.

Corporate Events 71

Corporate Events Social Media Wireless Conference 71