Event Marketer

SEPTEMBER 12, 2024

As the Florida heat was raging outside, Surf Expo brought cool, beachy vibes from the watersports and coastal lifestyle industries to Orlando’s Orange County Convention Center (OCCC), Sept. 5-7. More than 6,000 qualified buyers from global retailers explored 650-plus exhibitor booths that showcased products from surf, beach and resort categories, ranging from swimsuits and sportswear to marine plush and souvenir gifts.

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Apparel Trade Shows Retail Sustainability 303

Attendease

SEPTEMBER 9, 2024

Event planning is a juggling act of competing priorities, tight timelines, and multiple moving pieces. Traditionally, event planners have had to rely on a disjointed mix of tools and workflows to get it all done—using email for communication and registration, Excel to manage schedules, PowerPoint for promo materials, and more. But constantly switching between apps wastes precious time and creates opportunities for errors to slip through the cracks.

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Prestige Events Magazine

SEPTEMBER 13, 2024

Identity Middle East announces the opening of a new office in Ras Al Khaimah (RAK), aimed at expanding the company’s operations and enhancing its ability to serve clients across the Middle East. This new office is part of Identity’s broader strategy to strengthen its regional presence and support its long-term growth objectives. Identity is a full-service live events agency with over 20 years of experience delivering large-scale global events, including COP26, the G7 and NATO Summits, working cl

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Smart Meetings

SEPTEMBER 12, 2024

When crisis strikes a meeting professional’s host city and hotel, it’s comforting to know that—despite the uncertainty that surrounds unexpected events—the hotel in which you’re hosting your event is well prepared to take on the challenge. This is what Loews Atlanta Hotel demonstrated when Sustainable Forestry Initiative Conference (SFI) hosted their event just days after a water main break occurred in downtown Atlanta, and later impacted another water main pipe in midtown Atlanta, just days bef

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Hotels Sustainability Retail Hospitality 245

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Events

Event Marketer

SEPTEMBER 12, 2024

Nine ways the internal event got a festival-inspired upgrade It was out with the old and in with the new at Quest Software’s 2024 internal sales conference in Anaheim, CA, as the brand overhauled the annual event with a festival-inspired theme designed to support its forward-looking company vision. In that spirit, the event was rebranded as “NXT” and transformed to make all 1,200 attendees feel like they had dodged the traditional hotel venue and landed at SXSW.

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Prestige Events Magazine

SEPTEMBER 13, 2024

By Dermot Herlihy, Commercial Director at DUKES London Technology is advancing at lightning speed and in recent years, artificial intelligence (AI) is increasingly finding its place in the hospitality and events industry. From automated RSVPs to virtual event planning assistants, AI promises efficiency and convenience. But when it comes to creating truly memorable events, there’s one thing technology will never replace – the human touch.

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Hospitality Technology Events Event Planning 264

Expo Pass

SEPTEMBER 10, 2024

We’ve got some new kids on the block! The oldest Gen-Zers are nearing 30, which means they’ve entered the professional world and are attending trade shows, conferences, and other events. While millennials and Gen X still make up most of your event attendance, Gen Z is quickly joining the ranks—they currently comprise 27% of the global population. What worked for one generation won’t necessarily work for another.

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Social Media Sustainability Advertising Education 166

Event Marketer

SEPTEMBER 13, 2024

Under blue skies in Manhattan’s Flatiron Plaza on Thursday, Sept. 12, an orange force baked its way into the morning commute as King’s Hawaiian, known for its rolls and breads, officially launched the Snack House Tour promoting its new Soft Pretzel Bites product and grand entrance into the snack category. NFL legend and brand spokesperson Eli Manning manned a custom King’s Hawaiian pretzel cart in the plaza, dolling out free samples and shooting content.

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2025 Retail Marketing Event Marketing 293

EventMB

SEPTEMBER 10, 2024

Skift Take: Sales kickoffs (SKOs) start the engine for a productive year. Securing the right technology partner can ensure they reach their maximum potential and drive growth.

Technology 202

Technology Meetings Event Tech Event Design 202

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

Marketing

Prestige Events Magazine

SEPTEMBER 13, 2024

Ansty Hall joins Exclusive Collection following extensive brand and restoration project UK B-Corp hotel group, Exclusive Collection , is pleased to announce the expansion of its portfolio with the rebirth of Ansty Hall in Warwickshire. Rising with renewed vitality, the grade II listed Georgian manor has undergone an extensive renovation to breathe new life into its storied walls.

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Hotels Hospitality Technology Management 264

Event Industry News

SEPTEMBER 10, 2024

With so many moving parts to organising an event, having a single platform covering all your technology requirements makes things a little easier. A single source of truth, one interface to manage, a single overview of all aspects of the event and no more trying to hold disparate systems together with string!

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Corporate Events Technology Events Management 115

Event Marketer

SEPTEMBER 11, 2024

MAGIC, Project, and Sourcing at Magic, three fashion trade shows run by MMGNET Group, returned to the Las Vegas Convention Center from August 19-21, bringing unique perspectives on fashion and activating for diverse apparel markets. “Each new season gives us an opportunity to bring fresh perspectives and new topics to explore within the fashion industry, along with business heavyweights that have so much wisdom to share with our community,” Kelly Helfman, president at MMGNET Group told EM.

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Fashion Apparel Trade Shows Sports 291

EventMB

SEPTEMBER 9, 2024

Skift Take: For an event to be memorable for younger-generation attendees, it must be meaningful and authentic—not just creative.

Events 203

Events Food and Beverage Meetings Social Media 203

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Events

Prestige Events Magazine

SEPTEMBER 11, 2024

Where cutting-edge technology and exceptional entertainment converge: PPDS and Oracle Red Bull Racing team up together with Vogel’s and Ruitech Solutions to create one of the world’s most unique, deeply immersive, experiential event locations, with MK-7 now home to Europe’s largest* indoor dvLED wall. PPDS, the exclusive global provider of Philips Professional Displays, is delighted to announce the latest evolution of its partnership with Oracle Red Bull Racing, with the installation of a record

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Event Industry News

SEPTEMBER 9, 2024

Jockey Club Venues, with its collection of flexible spaces for events both big and small, has a wealth of experience when it comes to hosting and organising large-scale events. Hannah Gates, Operations Manager at Cheltenham Racecourse, shares her wisdom and offers practical advice to ensure that your large-scale event goes without a hitch.

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Venues Management Events Sports 110

Event Marketer

SEPTEMBER 12, 2024

We were stoked to attend our first Surf Expo, Sept. 5-7 at the Orange County Convention Center in Orlando, and the exhibitor community proved very friendly and welcoming, eager to show off their products and beach-inspired booths. From wetsuits to bucket hats to flip flops, we explored the variety of exhibits that made up the largest and longest-running watersports, beach and resort lifestyle trade show, which is produced twice annually in September and January.

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Apparel Trade Shows Sports 2024 287

EventMB

SEPTEMBER 10, 2024

Skift Take: Your awards program could benefit from a refresh to stay competitive and relevant. Here are 14 ways to help revitalize it.

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Meetings Event Tech Sustainability Event Design 198

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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

Event Marketing

Prestige Events Magazine

SEPTEMBER 13, 2024

Culinary concept caterer PenniBlack launched its Autumn & Winter concept at Shoreditch hot spot Kachette, on Tuesday. A hundred corporate bookers and event agents from firms including Orange, Sugar & Rind and Snook were immersed in a sensory experience from the moment they stepped into the venue. Enveloped in Harvest Moonlight, created by Halo Lighting, guests were offered a choice of the delectable ‘Autumn Orchard Fizz’ mocktail, or the whisky based ‘Honey Loves Pit,’ the English sparkl

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2025 Social Media Transportation Venues 262

Canadian Special Events

SEPTEMBER 13, 2024

I’ve always been drawn to stories of resilience and the pursuit of authenticity. Last week, I had the pleasure of sitting down with Shanee Silver, Co-Owner and Head of Events at Heart Space Events. Her journey resonated deeply with me, not just because of the challenges she faced, but because of her commitment to building a space where joy, connection, and inclusivity are at the forefront.

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Social Media Events Event Ideas 105

Event Marketer

SEPTEMBER 9, 2024

Labor Day is in the rearview mirror, and for many sports fans, that can only mean one thing: It’s football season. Naturally, brands are lining up to earn their attention at NFL and college games with tailgating tours, sponsorship activations and pop-up experiences. Read on for a sneak preview of the experiential programs taking over the gridiron this fall.

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Sports Sponsorships Food and Beverage Social Media 286

EventMB

SEPTEMBER 11, 2024

Skift Take: Destination charges. Administrative fees. Water excise taxes. Hotel fees can add 30 to 40% to a meeting budget.

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Hotels Food and Beverage Meetings Event Management 194

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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

Speakers

Prestige Events Magazine

SEPTEMBER 13, 2024

Moving Venue celebrates 40 th at Natural History Museum 250 guests in attendance 625 glasses of Champagne served alongside 1500 canapes to all guests The “Rebellious by Nature” theme featured botanical headpieces and vibrant outfits that fully embraced the concept. Moving Venue, London’s most experienced event caterer, celebrated a milestone 40th anniversary on Tuesday 10 th September in grand style at the iconic Natural History Museum.

Venues 147

Venues Entertainment Sustainability Management 147

MeetingsNet

SEPTEMBER 10, 2024

An inside look at one tech company’s annual sales kickoff that hit the mark by borrowing from the world of art and music events. When Quest Software partnered with production company edgefactory to build out its 2024 sales meeting, the idea was to craft an event that was more like an art and music festival than a corporate event. Here are the sights, sounds, and activations, that helped the four-day gathering sustain a high-energy atmosphere that kept the 1,200 attendees wondering: What’s next?

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Corporate Meetings Meetings Tech 2024 105

Event Marketer

SEPTEMBER 12, 2024

(Photo Credit: Arturo Olmos for AARP) AARP, which is dedicated to helping people live their best lives as they age, likes to pop up in unexpected places, from New Orleans Jazz Fest to Sturgis Motorcycle Rally to pickleball championships. So when the Rolling Stones approached AARP to sponsor the ’24 Hackney Diamonds North American Tour, which hit 16 cities from April through July, the brand saw an opportunity to satisfy its multigenerational strategy and supersize on surprise and delight.

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EventMB

SEPTEMBER 13, 2024

Skift Take: Nth Degree, an event management and experiential marketing company, has a new investor with deep pockets— Shamrock Capital, an LA-based investment firm specializing in media, entertainment, and communications.

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Entertainment Event Management Marketing Management 184

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

2025

Prestige Events Magazine

SEPTEMBER 11, 2024

UK’s leading hospitality charity Hospitality Action has launched a comprehensive new guide, “Next Steps: What the industry can do to improve wellbeing in hospitality”. Developed in partnership with the fundraising initiative Walk for Wellbeing, the guide is designed to equip hospitality businesses and individuals with effective strategies to enhance employee mental health and wellbeing.

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Hospitality Financial Hotels Events 147

SmartMeetings

SEPTEMBER 13, 2024

Any event professional who’s attended IMEX America in Las Vegas will tell you: “There’s nothing quite like the marathon of endurance required to complete this conference until you have experienced it yourself.” Before the exhilaration of completion, though, comes the preparation, and while there’s no undisputed “right” way to train for an IMEX marathon, there are some universal principles that have been tried and tested enough that they’ve found their way into our culture and can positively impa

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Travel 2024 Hotels Sustainability 98

Event Marketer

SEPTEMBER 13, 2024

John Blyth, Marketing and Communications Manager, Ricoh Europe Graphic Communications Group When you’re exhibiting among a literal sea of graphics at the world’s biggest trade show for printing, storytelling can make the difference between an exhibit with a flat message versus one that is three dimensional. For Ricoh, a multinational imaging and electronics company, design and messages inspired by the brand’s Japanese roots helped place personas on its products for easy recollection, and served

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