EventMB

FEBRUARY 3, 2025

Skift Take: Weekend business events have shed their taboo status, emerging as an opportunity that can enrich, rather than intrude upon, family time.

Events 159

Events Meetings Event Design 159

Prestige Events Magazine

FEBRUARY 4, 2025

The Barbican, in partnership with caterer Searcys is offering event planners the opportunity to escape the hustle of the City this summer and immerse their guests in the lush surroundings of its tropical Conservatory. Nestled in the heart of London and home to over 1,500 species of exotic plants, this unique venue provides an inspiring backdrop for corporate and association events.

Food and Beverage 241

Food and Beverage Entertainment Venues Events 241

Event Marketer

FEBRUARY 6, 2025

Daiya, a dairy-free cheese foods brand, has put its own spin on FOMO (fear of missing out), introducing consumers to FOMOO (fear of missing out on dairy). And no one missed out more than those who didnt get into Crustbuster, Daiyas retro-inspired pizza rental store at SoHos Upside Pizza on Jan. 24. More than 500 New Yorkers got to sample the brands dairy-free pizzas in a fully themed, VHS-filled pop-up that evoked the same vibes from Friday pizza night of the 90s.

Marketing 241

Marketing 2023 Consulting Event Marketing 241

EventSource

FEBRUARY 4, 2025

Love has a way of bringing two souls together in the most beautiful harmony, and Angel and Michaels wedding was a perfect reflection of that enchantment. From the very first glance to the moment, they said I do, every detail of their wedding told a story of dreams fulfilled, promises made, and a future as bright as the sun that blessed their perfect day.

Venues 220

Venues Events 220

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Events

EventMB

FEBRUARY 6, 2025

Skift Take: Many destinations still separate blended travel into distinct categories: Theres business time and leisure time before or after the meeting or event. But in reality, this isnt how meeting attendees view their trips. Visit Atlantic City is making major changes to deliver a more unified experience and challenge the traditional boundaries between work and play.

Travel 209

Travel Meetings Events Event Design 209

Event Marketer

FEBRUARY 6, 2025

In a world often consumed by virality and trends, Tanqueray is sticking to its roots and championing the idea that some thingslike a gin martininever go out of style. The brands Classic or Nothing campaign, which launched last fall, has been the driving force behind a new long-term strategy aimed at demystifying the category and making it more accessible to attract a new generation of gin drinkers.

Travel 265

Travel Social Media 2025 Fashion 265

EventSource

FEBRUARY 6, 2025

Winter weddings hold a charm like no other, where the seasons stillness meets the warmth of celebration. Mo and Danielas wedding at The Globe and Mail Centre in Toronto embodied this perfectly, blending the crisp beauty of the season with the intimacy of their love story. Perched high above the city, the venues chic interiors and breathtaking panoramic views of the Toronto skyline created a dramatic yet contemporary setting for their day.

Hospitality 199

Hospitality Venues Hotels Meetings 199

IMG

FEBRUARY 3, 2025

The future of experiential marketing is here! In 2025, brands will redefine audience engagement with AI-driven personalization, authentic storytelling, and community-first experiences. In-person events are back in high demand, offering meaningful human connections. Meanwhile, immersive technologies like AR/VR and AI influencers will create unforgettable, scalable interactions.

2025 195

2025 Marketing Sustainability Corporate Events 195

Prestige Events Magazine

FEBRUARY 5, 2025

The Belfry Hotel & Resort , in Royal Sutton Coldfield, North Warwickshire, is delighted to announce the life-changing charities it will be supporting in 2025. Helping to ensure those who work tirelessly for others have the funding they need to carry out their vital work, the award-winning resort will be fundraising for three charities which make a real and unforgettable difference to people who need it most.

2025 232

2025 Hotels Hospitality 2024 232

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

Marketing

Event Marketer

FEBRUARY 4, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Tunnels of Love, Zero Bodegas and Lunar New Year celebrations. FREEBIES ABOUND AT WELCHS ‘ZERO BODEGA’ POP-UP New Yorkers got a taste of Welchs new Zero Sugar juices last week when the brand popped up a classic NYC-inspired bodega to introduce the new product line.

2025 228

2025 Fashion Food and Beverage Retail 228

Smart Meetings

FEBRUARY 5, 2025

Sun-filled meetings are in your future, with these new and renovated resorts. Whether youre drawn to the fresh coastal air or dream of exploring expansive valleys, there are plenty of ways to soak up the sunshine; and we all know that working that natural light into your meetings not only makes them completely beautifulit makes for happier attendees with healthy circadian rhythms.

Travel 162

Travel Meetings Sustainability Education 162

Event Industry News

FEBRUARY 4, 2025

To celebrate its 10th Anniversary, the Event Photography Awards organised a special Best Ever contest which saw the ten past EPA Overall Winner images qualify for the final alongside the winners of fifteen Best Ever categories, judged through an online system that attracted votes from some 4,000 event industry professionals from over 40 countries across […]

Venues 105

Venues Events Event Design Event Marketing 105

Prestige Events Magazine

FEBRUARY 6, 2025

RIBA at 66 Portland Place, the Grade II* listed home of RIBA, will temporarily close from June 2025 as part of a two-year modernisation programme, meaning there is just four months left to host an event in this Art Deco building. For nearly a century, 66 Portland Place has been a landmark of Londons architecture and culture and has hosted major events from high-profile awards ceremonies and product launches to blockbuster films.

2025 218

2025 Sustainability Venues Events 218

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In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

Events

Event Marketer

FEBRUARY 6, 2025

Valentines Day is right around the corner, and on top of producing special-edition products and offers, from heart-shaped pepperoni pizza kits to cooking classes for romantics, brands are seizing this annual opportunity to encourage consumers to stop and smell the roses (or in the case of LEGO, to build one). Brand love is in the air lets explore how and where.

Social Media 266

Social Media 2024 Marketing Event Marketing 266

Smart Meetings

FEBRUARY 4, 2025

The last seven years I’ve been living bicoastally, toggling back and forth as home bases from New York City then Los Angeles then NYC again. In 2020, I bought a car and drove across the country on a solo road trip because I knew that rebuilding my business, after Covid-19 ravaged it, I would not be able to thrive in a small apartment in a cold Manhattan winter.

Insurance 130

Insurance Retail 2006 Travel 130

EventMB

FEBRUARY 4, 2025

Skift Take: There are many considerations when it comes to seating charts, especially regarding C-level executives and VIPs.

Meetings 187

Meetings Meeting Planning Event Planning Events 187

Prestige Events Magazine

FEBRUARY 4, 2025

Thanks to the brilliant support of d&b group, The Power of Events is to livestream its 2 Year Anniversary. broadcast from d&bs Immersive Technology Experience Centre (ITEC), located at the heart of Londons Science Museum, with support from Giant iTabfor lending one of their devices to showcase the Events Industry Insight App –both these Supporters have made this a must-watchdigital experience.

Technology 207

Technology Events 207

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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

Event Marketing

MPI

FEBRUARY 4, 2025

Filiz Akdede believes using AI tools for analysis, automation and audience engagement insights is critically important for meeting planners who want to stay informed of the latest trends impacting their events. “Adopt an innovation mindset and experiment with content creation, smart networking tools and data-driven decision-making,” says Filiz Akdede, who will be presenting the plenary session “Mega Trends & the Future of Work,” sponsored by IMEX Group, during MPI&rsq

Sustainability 59

Sustainability Technology Event Planning Event Technology 59

Smart Meetings

FEBRUARY 4, 2025

The last seven years I’ve been living bicoastally, toggling back and forth from New York City then Los Angeles then NYC again. In 2020, I bought a car and drove across the country on a solo road trip because I knew that rebuilding my business, after Covid-19 ravaged it, I would not be able to thrive in a small apartment in a cold Manhattan winter.

Insurance 130

Insurance Retail 2006 Travel 130

EventMB

FEBRUARY 6, 2025

Skift Take: After eight years as president and CEO of Visit Baltimore, Al Hutchinson has decided not to renew his contract when it expires on June 30, the DMO said Thursday.

Contracts 183

Contracts Meetings 183

Prestige Events Magazine

FEBRUARY 4, 2025

60 Great Queen Street has today been unveiled as the exciting new brand identity for commercial events at Londons iconic Freemasons Hall. The announcement comes as Smart Group, the owner of Moving Venue which was appointed as sole catering partner at Freemasons Hall in July 2024, takes on full responsibility for the sales and marketing function for events at the venue.

2024 147

2024 Fashion Contracts Venues 147

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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

Speakers

MPI

FEBRUARY 4, 2025

You should think of your meeting or event as if it were a person, according to Nils Roemen, who will be presenting the plenary session “The Power of Mesmerizing Moments” during MPI’s European Meetings & Events Conference (EMEC), 22-25 February in Istanbul. “Your event has its own dreams, intentions and reasons for inviting people to attend,” says Roemen, experience designer for the Experience Experts.

Risk Management 59

Risk Management Events Meetings Speakers 59

Smart Meetings

FEBRUARY 5, 2025

WEFTEC Earns EICs Platinum-level Sustainable Event Standards Certification In October 2024, over 20,000 professionals in the global water sector gathered in New Orleans Ernest N. Morial Convention Center for the Water Environment Federation s (WEF) annual Technical Exhibition and Conference ( WEFTEC ). A few months later, in January, the Events Industry Council (EIC) announced that the event had achieved Platinum-level certification of its Sustainable Event Standards the highest level possiblea

Sustainability 130

Sustainability 2024 2023 Events 130

EventMB

FEBRUARY 5, 2025

Skift Take: At all-inclusive resorts, many items are included in a single price. But beware: You will need to pay for anything above and beyond that.

Meetings 176

Meetings 176

Prestige Events Magazine

FEBRUARY 6, 2025

The renowned Unique Venues of London (UVL) collective has unveiled its exciting new visual identity and website. Reflecting the prestige, diversity and inherently individual nature of its member venues, the brands progression also aligns with planners changing needs as the events industry continues to evolve. Founded in 1993, as the ‘Independent Association of Functions Venues’ with 18 members, the consortium was renamed to become Unique Venues of London five years later.

Venues 179

Venues 2025 2024 Education 179

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

2025

Event Industry News

FEBRUARY 4, 2025

A pivotal figure in shaping and developing the Irish events industry for the last 25 years, Paul Davis was presented with the Outstanding Contribution Award at Fridays Event Impact Awards in Dublin. CEO of Davis Events Agency, Paul Davis started his career as Ents Officer in University College Dublins Students Union.

Events 59

Events Event Design Event Marketing Event Management 59

StraussCA

FEBRUARY 6, 2025

Building on my July 2024 blog, To Meet or Not to Meet. That is the Question , let’s explore a process your Board can use for a meaningful discussion on this topic. Recently a client talked about their annual conference (or do you mean AGM?) and felt overwhelmed by all the factors to consider to make an informed decision on the future of the meeting.

Meetings 52

Meetings Financial Conference Sponsorships 52

EventMB

FEBRUARY 4, 2025

Skift Take: Chris Anderson, TEDs curator for the past 25 years, is passing the torch to new leadership. He has issued an open invitation to anyone who believes they have the resources and ideas to guide TEDs next chapter.

Meetings 173

Meetings 173