Sat.Apr 13, 2024 - Fri.Apr 19, 2024

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6 Killer Revenue-Boosting Ideas for Your Next Fundraising Event

Attendease

Fundraising events are mutually beneficial for all. Not only do these events provide nonprofits with funds to power their mission, but they also offer a meaningful experience for donors, allowing you to steward stronger relationships. One of the best events to raise serious funds and engage donors is a charity auction. A charity auction is a high-energy, flexible event that is sure to excite any audience, whether it’s taking place online, in-person, or as a hybrid combination of both.

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Why organizations fear connecting

Conferences that Work

Seth Godin points out that many organizations fear connecting because their leadership fears losing control. Even though the control they think they have is a myth. “Organizations are afraid of connecting. They are afraid of losing control, of handing over power, of walking into a territory where they don’t always get to decide what’s going to happen next.

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Hopin To Be Acquired by Bending Spoons

EventMB

Skift Take: Hopin's unicorn roller coaster ride comes to end, with Italian company Bending Spoons swooping in to pick up StreamYard and the two remaining product lines.

Meetings 186
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The Power of Participation: Your Local IAEE and PCMA Chapters Await 

ePly

For event professionals seeking to thrive in a dynamic and competitive industry, association participation can unlock many opportunities. Beyond the national and international horizons, our local IAEE (International Association of Exhibitions and Events) and PCMA (Professional Convention Management Association) chapters serve as bustling hubs for networking, professional development, and community strengthening.

Education 126
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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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Field Report: Inside the ‘Once-in-a-lifetime’ Mercedes-Benz Hospitality Experience at the Masters

Event Marketer

A drive down Magnolia Lane is special. Lined with dozens of large magnolia trees, the famous 330-yard-long road into Augusta National Golf Club is more than just an entrance; it’s a historic landmark in the golf world that fills players and spectators alike with anticipation and excitement for Masters week. We were lucky enough to experience this drive into the 2024 tournament, held April 8-14 in Augusta, GA, thanks to an invitation from Mercedes-Benz for its Masters Experience.

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A Quick Guide to Entering the Skift Meetings Awards

EventMB

Skift Take: In the meetings and events industry, excellence stands out. With the Skift Meetings Awards now accepting entries for the 2024 program, this is your chance to celebrate your achievements.

Meetings 171
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When to Embrace Change—and When to Hold Your Ground

MeetingsNet

A veteran planner explains how to push back tactfully but effectively when a proposed change isn’t for the better. During the 12-hour educational marathon hosted by Meeting Professionals International on April 11—Global Meetings Industry Day—one session presenter touched on a delicate issue that surely had all the business-event planners in attendance nodding along: Yes, change is essential and inevitable.

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Wendy’s NCAA Sponsorship Sizzles with Supersized Visuals and a Growth Mentality

Event Marketer

Wendy’s installed massive signage across its footprints, with its Wendy persona front and center. The NCAA’s March Madness set records this year with the women’s title game drawing more viewers than the men’s for the first time, and attendance across both the men’s and women’s championships at historic levels. Along for the ride was Wendy’s, the Official Hamburger of March Madness and the Official Breakfast of March Madness, which signed on in 2017 and, since then, has been growing its exp

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Conference delegates should reap the professional benefits of networking, according to new survey from Conference Leeds

Event Industry News

The UK has hosted 1.02million conferences in the last year alone, generating an outstanding £16.3 billion for the economies of popular conference destinations1. As one of the leading conference destinations in the UK, Leeds has seen huge success in the last 12 months, welcoming 2.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Destination Brief: Why Northern Ireland is the Next Must-Visit Incentive Destination

EventMB

Skift Take: Rich in natural beauty, a proud and vibrant cultural heritage, warm hospitality with unique and luxurious accommodations and venues; Northern Ireland should be on your radar as the next must-visit incentive travel destination.

Tourism 169
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New and Renovated: Spaces of Grandeur

Smart Meetings

Feeling classy? These New and Renovated spaces are for you. These new and renovated hotels all share one fabulous commonality: rich, luxurious spaces that transport visitors to what feels like a European castle, with jewel-toned hues, plush furnishings and ambient lighting. Whether you’re meeting in Washington’s wine country or lively New Orleans, you’ll find your event brimming with a feel of decadence and elegance.

Hotels 105
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Coachella 2024 Experiential Marketing: Shower Portals, Manifest Stations and ‘Surpr-ICES’

Event Marketer

Festival season has sprung once again and, per usual, the Coachella Valley Music and Arts Festival is serving as its launchpad. The Indio, CA-based event at the Empire Polo Club, hosted this year April 12-14 and April 19-21, features headlining performances by No Doubt, Lana Del Ray, Tyler, The Creator and Doja Cat; a new blockchain-based scavenger hunt dubbed Coachella Quests; and a new stage that’s home to extended sets.

2024 103
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AEO launches inaugural Marketing Social event

Event Industry News

The Association of Event Organisers (AEO) is thrilled to announce the launch of its inaugural event, the “AEO Marketing Social,” scheduled to take place on 21st May 2024, at Informa Markets’ London office.

Marketing 111
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Associations Look to the Future

EventMB

Skift Take: Societal transformation and the future of association meetings were the themes an ICCA conference, part of Business Events Industry Week, held in the most apropos setting, ASAE's headquarters.

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Tom Shepherd, Michelin-starred chef and 2023 Great British Menu finalist announced for Lord’s Dining Club

Prestige Events Magazine

Marylebone Cricket Club (MCC) is delighted to announce Tom Shepherd will be the next chef to host in its unique series of food events – Lord’s Dining Club. Bringing together the age-old traditions of MCC with innovative cooking from world-renowned Michelin-starred chefs, Lord’s Dining Club has gone from strength to strength in recent years and the Club has today revealed the next chef to star at the Home of Cricket.

2023 100
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How Lacoste’s Miami Open Sponsorship Mixes Tradition with New Experiences

Event Marketer

“The difference between the Miami Open and other tennis tournaments like the US Open or Roland-Garros is that it is much more of a local, community-driven tennis tournament.” –John Lynch, Trade Marketing Manager, Lacoste North America Lacoste once again took over a VIP hospitality suite to engage key stakeholders. While Florida is the land of gators, Lacoste showed up to the 2024 Miami Open with its rival signature crocodile.

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Smart Moves: Marriott Marquis Washington, DC Appoints Sustainability Concierge

Smart Meetings

Stephanie Miller, sustainability concierge, will guide hotel guests to their most sustainable visits Marriott Marquis Washington, DC is one of the District of Columbia’s largest LEED Silver-certified hotels, and true to its green nature, it has rolled out a new sustainability program , right in time for its 10th anniversary. The program is headed by Stephanie Miller , a local expert on zero waste.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Visit Phoenix: Driving Economic Growth Through Storytelling

EventMB

Skift Take: Explore how Visit Phoenix leverages meetings and events as powerful engines for economic growth and community engagement, redefining the impact of destination marketing beyond the confines of tourism.

Tourism 165
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The Belfry Hotel & Resort begins its multi-million-pound expansion

Prestige Events Magazine

A major expansion and renovation project, in excess of £80 million, has begun at the multi-award-winning Belfry Hotel & Resort in the West Midlands. The impressive project, due for completion Autumn 2025, will see a flagship 852sqm event space, The Masters Suite, built and designed to host 648 guests for banqueting with a max capacity of 920, making it perfect for conferences and product launches, mini expos and weddings.

Hotels 94
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Day in the Life of a Wedding & Event Planner with Cillia Marion

The Planner's Lounge

Welcome to our “Day in the Life” series! We feature wedding and event planners from around the world with many different levels of experience. If you would like to be featured, download our questionnaire here and email your responses and photos to info@plannerslounge.com. We are excited to feature Cillia Marion from San Antonio/Austin, TX Amanda Noel Photography Name: Cillia Marion Business Name & Location: Marion Matrimony Events San Antonio/Austin, TX Years Working in the Event Indust

Events 98
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CMP Spotlight: Get to Know Susan Arts, CMP Fellow

Smart Meetings

Susan Arts , CMP Fellow, shared her favorite quote: “Begin and end each day with a grateful heart.” “If I start with gratitude, it makes it easy to continue being thankful throughout the day,” she says. And of course, her career is one of many things to be thankful for—and proud of. When she was eight years old, she told her parents she dreamed of growing up to be a big-rig truck driver.

Travel 98
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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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Nicola Kastner Appointed CEO of Event Leaders Exchange

EventMB

Skift Take: ELX, an invite-only community for global heads of events, gains new leadership as it looks to expand its member base.

Events 191
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The Evolving Music Festival Landscape, with Pavan Pardasani of TAO Group

Event Marketer

Pavan Pardasani, Chief Marketing Officer, TAO Hospitality Group The music festival experience today expands well beyond the gates, where offsite VIP parties and hospitality-driven mansion takeovers accommodate a wide array of celebrities and revelers, brands and partners, looking to capitalize on good vibes and experiential. TAO Hospitality Group, with its portfolio of more than 90 food, beverage and nightlife venues, touches more than 20 markets across the globe.

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Take 5: Industry Underrepresentation

SmartMeetings

Expert Lyn Lewis-Smith speaks on gender inequality Smart Meetings is keeping Women’s History Month going and acknowledging the underrepresentation of women in leadership roles. Lyn Lewis-Smith has been a leader and a visionary in the Sydney, Australia , events industry and is now a events speaker regarding the gender underrepresentation issue. Smart Meetings sat down with Lewis-Smith, CEO of BESydney , to discuss her ideas on women in leadership roles within the meetings and events industry, P

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Planner Said: Supplier Said—Hope for A Better Partnership Solution

Smart Meetings

The word “partnership” gets thrown around a lot in the events world, but when there are too few ballrooms for too many functions being planned, meeting planners and hotel and destination counterparts often find themselves on the losing end of negotiations that could be win-wins. At Showcase during Business Events Industry Week, a diverse group came together to get to the bottom of what the term really means and how to better replicate the collaborative implications.

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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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What’s New in Meetings and Incentive Travel in 2024

EventMB

Skift Take: It's time to reevaluate the best destinations and properties for your events. Knowing what's new around the world is sure to give you plenty of new ideas.

Travel 158
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Q&A: 10 Minutes with Erin Taylor of Oatly

Event Marketer

Erin Taylor, Manager-U.S. Experiential, Oatly Oatly, true to how we do things, is completely opposite , says Erin Taylor, the brand’s manager for experiential in the U.S., about the 20-by-40-foot Oatly’s Café at the recent Natural Products Expo West. Instead of walking right in, attendees were invited to round the corner of the branded wall to experience the oat drink brand’s new creamers in coffee, smoothies, and milkshakes.

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Is it time to switch to an event app in 2024?

Guidebook

Planning and coordinating events isn’t a walk in the park. However, in an age where almost everything can be simplified with technology, an event app plays a crucial role in changing the landscape of event planning and management. It is predicted that the event app market will keep on expanding in 2024 on its way to the expected $2,6 million growth in 2028.