Conferences that Work
FEBRUARY 14, 2022
I’m a longtime proponent of more engaging activities , participation , and connection around relevant content at events. Sometimes, I feel like I’m whistling in the wind. So I felt happy when I saw the following in a global poll by PCMA of 4,500 members of Generation Z. If you could change something about the business event(s) you’ve been to in the past, what would it be?
GEVME
FEBRUARY 18, 2022
The idea of organising events virtually was always the second choice in pre-pandemic times. However, virtual events took the industry by storm during the pandemic. Now even with lockdown restrictions gradually easing, it continues to remain a popular option – given the multiple benefits it offers to event organisers as well as attendees. That’s why knowing the virtual event benefits is useful.
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Expo Pass
FEBRUARY 16, 2022
A full year of in-person events is right around the corner, including major gatherings such as SXSW and Coachella. . But what’s really going behind the scenes to keep everyone safe and healthy at events right now? Also, how much has event safety changed since just last year? Spoiler alert: A lot! Every day new event tech and safety strategies are popping up and catching our eye.
Velvet Chainsaw
FEBRUARY 16, 2022
The Promenade, a hub experience at PCMA’s Convening Leaders 2022, in Las Vegas. High-tech user conferences like Dreamforce and Microsoft Ignite have been designing innovative hub spaces to engage and nurture their top customers for years. While some of the elements in these areas can be costly to implement, they don’t have to break the budget.
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In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Picatic by Eventbrite
FEBRUARY 17, 2022
Nothing feels better than expressing gratitude. And no one deserves our appreciation more than teachers. Whether you’re a parent or a member of the community, you’re bound to be searching for the best way to thank a teacher. Planning an event that celebrates teachers does just that. In this guide, we give you seven creative […].
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
EventMB
FEBRUARY 17, 2022
The nature of engagement has changed profoundly. At EventMB's The Future of the Event Industry: 2022 Outlook Summit, event professionals joined us to explore how the industry has metabolized lessons from the pandemic and what that means for events in 2022. Spring is just around the corner, and with it comes the hope that we […]. The post 11 Trends for Event Professionals to Watch in 2022 by Eileen Wennekers appeared first on [link].
Social Tables
FEBRUARY 17, 2022
Event promotion and social media have always been a match made in heaven. Event marketing on TikTok is no different. From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences. Whether you’re just getting started on TikTok or are brushing up on TikTok event marketing techniques, we have ideas for every skill level.
Picatic by Eventbrite
FEBRUARY 15, 2022
There are a lot of people who keep your community thriving, but first responders in particular risk their lives to keep people safe. It’s important to honor local paramedics, police officers, and firefighters for the difficult work they do. If you’re not sure how to thank first responders for the work they do all year long, consider […].
Event Marketer
FEBRUARY 15, 2022
Among brands embracing the micro-event trend of 2022 is Subaru, which has reimagined its WinterFest platform as a music and mountain lifestyle adventure tour featuring small, curated and high-touch experiences under the umbrella of its large presence at eight resorts across the country. The platform, which launched in 2014, is returning to the slopes after a two-year hiatus to meet the pent-up consumer demand for outdoor recreation, to maximize the winter experience for brand devotees, and to ev
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
EventMB
FEBRUARY 16, 2022
Inclusivity and diversity have become a focal point for events and professionals in the industry. We explore the why and how of creating inclusive spaces for so-called neurodivergent people. Conversations around diversity and inclusion often refer to people of different genders, races, religious beliefs, and sexual preferences. However, the unique needs of neurodivergent people — […].
Endless Events
FEBRUARY 17, 2022
Event professionals are so other-focused that they often forget about themselves. They try to make sure that everybody, from attendees to sponsors, is taken care of. But what about them? How do they take care of themselves and their teams? Those who do not take time to tune in with their event teams are at a far greater risk for event planner burnout.
Picatic by Eventbrite
FEBRUARY 17, 2022
If Willy Wonka’s factory dressed up for the holidays, it might resemble LuminoCity Festival. With dazzling sculptures, an array of rainbow lights, and plenty of festive friends, LuminoCity Festival is a celebration of joy for the child in all of us. China-based LuminoCity Festival has been bringing its luminous lightworks to the US for the […].
Event Marketer
FEBRUARY 17, 2022
Coachella and Stagecoach music festivals made a statement this week by dropping their COVID-19 vaccination and testing requirements for 2022. The change comes after both events were completely cancelled for the past two years due to the pandemic, and as state and local governments across the country consider rolling back pandemic-era mandates like masking.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
EventMB
FEBRUARY 17, 2022
Virtual and hybrid event data has been in the spotlight for the last two years, and in some ways, we are only just beginning to understand its power. For most event planners, data usage is limited to reporting basic engagement stats back to sponsors and other stakeholders. With attendees now accustomed to the convenience of […]. The post 5 Ways Event Data Can Give You a Competitive Advantage by Hopin appeared first on [link].
Best Corporate Events
FEBRUARY 16, 2022
Leadership training isn’t just for leaders. If your organization is thinking about leadership training too narrowly, you could be missing out on big opportunities to improve communication, collaboration, and productivity across your enterprise. Companies often view leadership training as something that’s helpful for new managers, as well as junior managers looking to advance within the organization.
MeetingsNet
FEBRUARY 17, 2022
With its latest report focused as much on post-pandemic meetings sentiment as meeting-venue innovation, decisionmaker expectations for 2022 off-site events are revealed. IACC (formerly the International Association of Conference Centers) released its 2022 Meeting Room of the Future Report this week, painting a picture of how desirable in-person meetings will be for organizations over the next year and the conditions under which they’ll take place.
Event Marketer
FEBRUARY 14, 2022
Brand ambassadors at each location passed out chocolate samples and Godiva coupons from gold baskets. Supporting a retail strategy that increases the availability of the iconic Godiva chocolate everywhere, the chocolatier, which is celebrating its 95 th anniversary, stood up larger-than-life installations of two of its iconic boxes in high-traffic locations in New York City.
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Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
EventMB
FEBRUARY 15, 2022
In this guest post, Martin “DJ Graffiti” Smith shares his thoughts on the dualities of Black History Month, the complexities of speaking from the Black experience, and practical advice for making inclusivity a meaningful part of event design all year round. Photo by Doug Coombe In the interest of providing a platform for Black event […]. The post How Can Black History Month Lead to Inclusive Events All Year?
QC Event School
FEBRUARY 16, 2022
Starting a new business in event planning can be a very profitable venture. However, it takes a lot of hard work and dedication to get started. In this blog post, we’ll teach you how to start an event planning business from scratch in 6 easy steps! We’ll also provide tips on how to market your new company, advice on what services to offer your clients, the type of training you should get, and more.
PCMA Convene
FEBRUARY 14, 2022
Conversation pods are a great way to keep attendees from feeling overwhelmed at events. (Jacob Slaton Photography). “We must re-evaluate our pre-COVID event models and restructure them to meet audiences where they are today.” — Beth Surmont. One of the things that I have been curious about recently is how we all have changed in subtle ways from the COVID-19 pandemic.
Event Marketer
FEBRUARY 14, 2022
After the Sundance Film Festival took an all-digital format in 2021, 12-year sponsor Acura approached this year’s festival with a hybrid strategy aimed at reaching new audiences online while reviving its programming on the ground in Park City, UT. Then the Omicron variant came knocking, and Sundance, this year Jan. 20-30, once again went virtual. With plenty of pivoting experience on its side, Acura was equipped to quickly alter its 2022 strategy to fit the needs of an all-digital audience, supp
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.
EventMB
FEBRUARY 13, 2022
In response to the country’s recent Omicron wave, New Zealand recently moved to its "Red Traffic light" setting — halting large-scale gatherings and impacting the local events industry. The decision has received some pushback; we explore why. In January, New Zealand's Prime Minister, Jacinda Ardern, announced that the entire country would move into the "red" […].
SmartMeetings
FEBRUARY 18, 2022
On advocating for the meetings industry. President and CEO, Greater Boston Convention & Visitors Bureau. More than 25 years in the industry. Recently selected to join Michael Massari, chief sales officer of Caesars Entertainment, in chairing the Meetings Mean Business Coalition. Will the integration of Meetings Mean Business (MMB) with U.S. Travel Association jump start efforts in getting meetings back on track?
Event Industry News
FEBRUARY 18, 2022
Numbers released by the IMEX Group reflect the strong demand for the global community to get back to business, with a truly international spread of participants confirmed for IMEX in Frankfurt, taking place 31 May – 2 June. Over 1,000 buyers are committed to attending the show with new intermediaries bringing buyer groups from across the world including Australia and the US. 10 hotel intermediaries including Melia, Hilton, Marriott, Radisson and Hyatt are also set to bring international clients.
Event Marketer
FEBRUARY 14, 2022
The competition was fierce over the weekend—and only the strong survived. No, we’re not talking about the killer matchup between the Los Angeles Rams and the Cincinnati Bengals for Super Bowl LVI on Feb. 13. We’re talking about the battle of the brands that took place in the leadup to the big game between official sponsors and those riding the hype train, alike.
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Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.
Smart Meetings
FEBRUARY 17, 2022
Covid Restrictions Lift With Air Sales. Switzerland and Austria have announced the end to most remaining Covid restrictions, and Germany has said it will be moving toward the same goal, as U.S. cities do the same. Countries are reopening, and meeting planners are doing the same. Philadelphia announced this week that it was in “level two” of their Covid system, meaning that restaurants could lift a vaccine mandate for diners, although indoor mask mandates remain for now.
Stova
FEBRUARY 15, 2022
Successful virtual and hybrid conference sessions are creative, fun and worthy of capturing and keeping guests' attention. Are you in charge of planning your company's next conference session and aren't quite sure what you need to plan a lasting and memorable experience? With a recent shift to online meetings, planning engaging, productive and memorable breakout sessions is challenging for even the savviest, most experienced event organizers.
The Castle Group
FEBRUARY 15, 2022
What is happening around you – trends, topics, local, national and global events – can impact your organization’s presence in the media as well as influence your communications strategies, either directly or indirectly. The events of the past two years, with nearly every industry impacted by the ongoing COVID-19 pandemic, have proven that time and again.
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