Velvet Chainsaw
APRIL 12, 2022
The great resignation, coupled by increases in unsubscribes, have made it more difficult than ever to reach the inbox of potential attendees and conference participants. The events community can learn a lot from the B2C social landscape as we navigate the ins and outs of best practices and trends for moving fence-sitters to paying registrants. Top Five Trends in Social Influencing.
GEVME
APRIL 13, 2022
Creating immersive event experiences that foster excitement and offer value has better scope for building impactful relationships with an audience. Not many could have predicted a few years back that they could sit within the comfort of their home and watch an event live on a screen. Now, as technology keeps disrupting the event industry, there’s more one can experience than simply looking at a 2D screen.
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EventMB
APRIL 14, 2022
In wake of the Covid pandemic, the event industry is being challenged by higher costs, supply chain disruptions and labor shortages. A recession may also be up ahead. Is a recession on the way? Analysts from Deutsche Bank, J.P. Morgan and RBC have been sounding the alarm since early April, noting the economic indicators that […]. The post Is a Recession Looming?
Picatic by Eventbrite
APRIL 15, 2022
Needle felting an adorable wool alpaca takes teeth. Special needles, with tiny barbs on the end, agitate the wool and create a dense, solid mass perfect for sculpting. And at The Salty Owl Studio in Kalamazoo, Michigan, owner Mackenzie Hatfield helps veteran felters and newbs alike have a blast being sweet and spiky. Or salty. […].
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In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Attendease
APRIL 14, 2022
We all recognize the importance of first impressions. Event registration is usually the first touchpoint for attendees, so it’s important to create a positive experience from the start. Offering a seamless registration experience will help ensure that registrants are focused on the excitement of the event, not the friction of poor registration processes.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
EventMB
APRIL 15, 2022
Over the past two years, many event professionals have reskilled themselves to meet market needs. As a result, industry training has had to adapt by implementing new educational offerings. The Covid pandemic served as a major disruptor of the events industry, prompting widespread restrictions on in-person gatherings across the globe. As a result, event professionals […].
Picatic by Eventbrite
APRIL 12, 2022
When you work for a company whose motto is “Love Beer. Love Life.” and whose ethos is all about brewing quality beverages that bring people together, a pandemic that keeps the world apart is rough on everyone involved. It proved especially hard on Megan Wilson, Director of Digital Strategy at Harpoon Brewery, and the woman […].
Attendease
APRIL 14, 2022
We all recognize the importance of first impressions. Event registration is usually the first touchpoint for attendees, so it’s important to create a positive experience from the start. Offering a seamless registration experience will help ensure that registrants are focused on the excitement of the event, not the friction of poor registration processes.
Event Marketer
APRIL 11, 2022
The Ice House activation was designed to be shareable, sustainable and flexible. They say everything’s bigger in Texas, and to celebrate the 90 th anniversary of the Houston Livestock Show and Rodeo—and its 30 th year sponsoring the event—Coca-Cola took the adage to heart and trotted into the event with a new 3,500-square-foot, Texas-style Ice House activation.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
EventMB
APRIL 13, 2022
The new Omicron subvariant BA.2 is on the radar of event planners as the number of worldwide cases ticks up. According to the Centers for Disease Control and Prevention (CDC), this new variant is even more contagious than the last strain of Omicron. “BA:2, the most transmissible variant of SARS-CoV2 to date, is up to […]. The post Events Industry Confronts Yet Another Wave of Covid by Andrea Doyle appeared first on [link].
Picatic by Eventbrite
APRIL 13, 2022
Living in a world that’s rich in culture is a cause for celebration. Embracing your community and celebrating culture together also makes great business sense. Whether you’re a new creator or you’re looking for new retail event ideas, cultural events like live performances or educational experiences can help you attract new customers, build relationships with […].
Endless Events
APRIL 14, 2022
The Academy Awards have been the talk of the town recently. While the strictly in-person Oscars 2021 felt too exclusive, the Oscars 2022 served us some truly out-of-place drama. And where there is controversy brewing, the Brew Crew comes to discuss. But it’s not just the slap that they’ll touch upon. They’ll also go over stage design, the production team, and give credit where credit is due.
MeetingsNet
APRIL 15, 2022
The latest MeetingsNet research finds that 42.3 percent of respondents have considered leaving the planning profession entirely since 2020. If stress has been a constant weight on your shoulders through two years of pandemic, you’ve got lots of company. New MeetingsNet research, which will be released in full on May 3, found that nearly 46 percent of planners said that their job has become much more stressful since the Covid pandemic began in March 2020, with another 43 percent saying their job
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
EventMB
APRIL 11, 2022
The event industry was celebrated across the globe through events that focused on connection and collaboration. Advocacy, research and a new relief funding legislation were top of the agenda. Orange County Convention Center bathed in blue, MMBC’s signature color, in celebration of the power of face-to-face meetings and events.? On Friday, the international meetings and […].
zkipster
APRIL 14, 2022
Do you still remember the old normal of events pre-Covid-19? After two of the most transformational years in history, pretty much every rule of the game has changed in one way or another. Hardly anything we do – or used to do – has not been affected, advanced, changed, or vanished in the last two years. Now, with spotlights back on and curtains opened, say hello to the brave new world of events.
Endless Events
APRIL 13, 2022
Attendee retention rate is one of the most important event KPIs. When event planners measure how many attendees have attended their events before, they are getting insights into attendee loyalty. And as we know, loyalty is one of the most important qualities; not only in our attendees, but also in our employees, partners, friends, and family members. .
Smart Meetings
APRIL 15, 2022
Have you returned to planning live events? You might not want to throw out the tools we used to get through the last two years virtually so fast. Out of necessity, we mastered snazzy new ways to connect, play games, exercise, entertain, make lunch/dinner/drinks and build things through platforms online. Just because we can meet in person, doesn’t mean that is the only solution.
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EventMB
APRIL 11, 2022
With corporate giants, financial regulators, and scientists all focusing on the carbon emitted from every sector, now is the time for the event industry to get ahead of the curve. From July, Microsoft, the third largest company in the world, will raise the internal price of carbon by 600 percent. What may seem like just […]. The post Event Industry Faces These Challenges Getting to Net Zero by William Thomson appeared first on [link].
Event Marketer
APRIL 11, 2022
Attendees could work one-on-one with adult toy business Crave at a build-a-vibe station. HBO Max presented a “provocative” two-day pop-up installation in Los Angeles for the March 17 premiere of its new comedy series, “ Minx.” The activation, called “Joyce’s Jamboree,” celebrated the show’s character Joyce (Ophelia Lovibond), a young feminist collaborating with a publisher (Jake Johnson) to create the first erotic magazine for women during the ’70s in L.A.
Special Events
APRIL 12, 2022
David Beahm Experiences Executive Director and Catersource + The Special Event Keynote Christina Matteucci shares her experiences and lessons learned as the second-in-command to one of today’s top event companies.
EventSource
APRIL 12, 2022
Marib and Mahnoor’s wedding was exquisitely intimate and eclectic, reflecting both their love for each other and their Indian heritage. Set at the stunning Château Bordeleau , their beautiful big day was filled with lots of tradition and culture, along with amazing food, beautiful bright colours, and incredible music. And, of course, the bride was dazzling in every way, including her fantastic makeup by The Beauty Concept by Shirley Wu.
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.
EventMB
APRIL 12, 2022
VSef, a not-for-profit developer of a universal data format for hybrid and virtual events, recently announced the release of version 2.0 of its data standards and introduced Stephen Knowles as the new CEO. It is hoping the update will go a long way to helping standardize data for events, which saw the rise of much […]. The post Event Tech Plug and Play Is No Longer a Mirage by Miguel Neves appeared first on [link].
Smart Meetings
APRIL 15, 2022
When is a user conference more than an outsized demo? When more than 2,000 meeting professionals gather in person in Las Vegas and 10,000 register to stream Cvent Connect to both learn about new products and experience the platform for themselves. That is exactly what happened when Cvent CEO and founder Reggie Aggarwal took the stage at CAESARS FORUM on Tuesday.
Event Industry News
APRIL 11, 2022
By Chris Federspiel, CEO of Blackthorn.io. As in-person events have shifted to virtual due to safety protocols and stay-at-home orders, the events industry has witnessed massive changes over the last two years. Despite the significant impact of COVID-19 on the industry, the demand for events is still expected to increase. In 2019, the events market was valued at $1.14 trillion, and it’s estimated to reach $1.55 trillion by 2028.
Special Events
APRIL 9, 2022
Sales have always been an integral part of a successful business, but the pandemic has created a defining moment that sets great salespeople apart from the rest. No longer is it a simple matter of speaking to benefits and touting accolades to win a sale; instead, customers expect a deeper relationship when investing significant time and money into a company.
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Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.
PCMA Convene
APRIL 13, 2022
Before Andrew Davis started speaking to audiences around the world, the author built and sold a successful marketing agency, produced for the “TODAY Show,” and even worked for The Muppets. PCMA EduCon 2022 will kick off Sunday, June 5, 2022, at the Hyatt Regency New Orleans, where speaker Andrew Davis will take the stage. Last week, Convene caught up with the bestselling author, producer, and marketing expert, who gave us a taste of his keynote topic as well as why he thinks we are underrating a
Smart Meetings
APRIL 13, 2022
Speculations circled overhead at the pandemic’s genesis that the business travel industry ought to fear an irreparable nosedive. In the face of doubt, however, business travel has emerged with critical and pivotal strategies for recovery in its pocket and a renaissance of travel in its sights, as evidenced by American Express Global Business Travel (GBT)’s white paper, “ Why Business Travel Is the Center of the New Company Culture.” The white paper, released in mid-May, highlighted the piv
Event Industry News
APRIL 12, 2022
26 Leake Street is fast becoming home to major brand & music events due to new ownership. Roger Payne, CEO of Enhanced Hospitality, has instilled his 35 years’ experience within the hospitality and events sector to ensure 26 Leake Street continues its recent success with major brands. From product launches with Pandora, Super Dry, Southern Comfort and Nike to playing host to large awards ceremonies including the Women in Gaming Awards.
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