Attendease
NOVEMBER 6, 2024
Picture this: You’ve just landed your dream role in event planning, and your first major project is right around the corner. The excitement is real, but so is the pressure to deliver a great event. With countless moving parts, deadlines, and stakeholders to manage, where do you even begin? This is where an event planning workback schedule can help!
Eventmobi
MAY 1, 2024
Selecting the best event technology for your association is crucial for creating engaging events and meetings for your members. But with so many different vendors on the market, trying to make sense of all your options is often overwhelming. That’s why asking the right questions upfront is essential to finding a provider that aligns with the goals and objectives of your events program.
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Attendease
OCTOBER 8, 2024
While the holiday season still feels far away, savvy event planners know that early Fall is the best time to kick-start their holiday party planning. Corporate holiday parties, gala dinners, and annual celebrations are right around the corner… and to create truly memorable holiday experiences, you need to begin locking in venues, vendors, catering, and entertainment ASAP.
Conferences that Work
JUNE 3, 2024
In early 2024, I wrote two long, detailed posts ( 1 , 2 ) that explained why using “facial analysis” technology at events is ethically and legally dubious. Now I’ve learned of strong evidence that the core claim of such technology — that it can reliably measure attendee emotions at events — is seriously flawed. Dr. Lisa Feldman Barrett is a neuroscientist, psychologist, and the Northe astern University Distinguished Professor of Psychology.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Attendease
OCTOBER 1, 2024
Nothing beats the feeling of hosting an event that went off without a hitch—especially since planning, coordinating, and managing a successful event takes a lot of hard work, education, and resources. However, when the doors are closed or attendees log off, there’s still work to be done. It’s important to evaluate the event, analyze event metrics, and collect the data necessary to make improvements to and decisions about future events.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
EventSource
OCTOBER 11, 2024
For couples eager to celebrate their love in an intimate setting, planning a small wedding provides the perfect opportunity to focus on what truly matters—your connection and the joy shared with your closest loved ones. While it may be on a smaller scale, an intimate wedding still requires thoughtful planning, especially when it comes to crafting a budget that aligns with both your vision and financial reality.
Smart Meetings
NOVEMBER 18, 2024
Imagine crafting an event like preparing a Thanksgiving dinner, where every ingredient, every dish, and every seat at the table has been considered with intention and care. Today, the events industry is cooking up something different—a transformation fueled by deeper human connection, inclusivity, and a touch of technological magic. Just as a homemade meal draws us together in a celebration of our shared stories and individuality, events in 2025 will bring people together in ways that honor the
Prestige Events Magazine
NOVEMBER 20, 2024
Sustainable Hospitality: Understanding the Priorities of Today’s Event Attendees report provides insights into what attendees value most when choosing event accommodation bnetwork , a leading SaaS accommodation management company specialising in large-scale B2B events across EMEA and globally, has released a new report, Sustainable Hospitality: Understanding the Priorities of Today’s Event Attendees , based on insights from nearly 700 respondents (event attendees) across diverse industries, inc
IMG
DECEMBER 5, 2024
As Innovate Marketing Group celebrates 10 years of creating memorable experiences, were taking a moment to reflect on the community events that have truly shaped our journey. Our mission has always been to bring people together, foster connection, and make a difference through purposeful event planning. Over the years, weve had the privilege of partnering with incredible organizations who share our commitment to community, impact, and inclusivity.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Conferences that Work
NOVEMBER 4, 2024
Event attendees need to be aware of the growing trend of unannounced use of facial analysis technology at meetings. And if you plan to attend the International Association of Exhibitions and Events [IAEE] ‘s December 2024 Expo! Expo! , you should read this post. As recently reported by MeetingsNet , Expo! Expo! “will offer all exhibitors access to Zenus AI’s facial-analysis technology after a limited rollout at the 2023 [show]” However, MeetingsNet also includes the following s
Event Marketer
OCTOBER 16, 2024
Sephora’s flagship event was always meant to travel to different U.S. markets, and this year, SEPHORiA made its way to Atlanta for the first time. From Sept. 27-28, the brand welcomed fans, influencers, brand founders and its own leadership to celebrate all things beauty and explore industry trends and innovations. For beauty superfans, it was the ultimate glow-up.
Event Marketer
DECEMBER 23, 2024
Plays have been called, flags have been thrown and victories have been clinched throughout this pro and college football season, and amid all the action, brands have been looking to score points with the fans. From sailgates to luxury bathroom trailers to germ zones, heres how sponsors played the field. ALTEC LANSING The industry is progressively making concerted efforts to support neurodiverse attendees through event touchpoints like tranquility lounges and sensory kits.
Event Marketer
OCTOBER 24, 2024
There are more than 4,600 Walmart brick-and-mortar stores spread across the U.S. But in promoting its new fashion collections and convenient online shopping experience, the brand wanted to engage consumers where they are—anywhere—and offer a trendy, luxe and convenient experience. Kicking off the fall fashion season, Walmart in September launched the Walmart Style Tour , which hit more than 40 locations across the country, from New York to L.A. and Chicago to Dallas, with its final stops taking
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Event Marketer
OCTOBER 31, 2024
It’s hard to fathom, but according to a recent Betty Crocker survey, even consumers who hail from the land of “The Great British Baking Show” lack confidence in their baking skills. The research revealed a high prevalence of “bakers block,” and that of the 86 percent of people from Manchester, England, who enjoy baking, one-third of them only do it every few months or less.
Event Marketer
NOVEMBER 14, 2024
ION, a TV network known for its crime and justice procedural programming, recently underwent a rebrand, that not only updated its color palette and key art, but also added a slate of women’s sports. What started with broadcasting WNBA games has grown to include the NWSL, accessible to fans without a paywall. To reintroduce ION as a robust entertainment network and continue building its community of sports fans, the brand staged a multipronged campaign that kicked off at Advertising Week New York
Event Marketer
OCTOBER 30, 2024
Night markets originated in China over 1,000 years ago, but they’re far from ancient history. The open-air evening bazaars have been cropping up across the U.S. for more than a decade, and in the last year have officially been woven into the zeitgeist—and the experiential marketing industry. From partnering with major properties like 626 Night Market in Arcadia, CA, to hosting their own events, the most successful brands are crafting experiences that both pay homage to Asian culture, and support
Event Marketer
NOVEMBER 5, 2024
The Formula 1 United States Grand Prix is known for serving up a quintessential Texas experience, with cowboy hats and boots sported in the stands, barbecue cooking on the grill, drivers riding horses into the paddock and the Dallas Cowboys Cheerleaders performing on track ahead of the race start. An estimated 400,000-plus fans attended the race weekend, Oct. 18-20, at the Circuit of the Americas (COTA), and beyond taking in the 20 racecars going full send for 56 laps, they ventured out to take
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Event Marketer
OCTOBER 18, 2024
Bourbon-glazed fried chicken with fluffy biscuits, Barbie Jelly Belly and Orange Cream Coke… it was enough to convert any health-food addict into a convenience store connoisseur. The 2024 NACS Show, a global event for the convenience store industry, brought together over 26,000 attendees to the Las Vegas Convention Center, Oct. 8-10, setting a new record with attendance up 8.5 percent compared to last year and 3.8 percent higher than the previous record in 2018.
Event Marketer
DECEMBER 20, 2024
Greg Wamsley, Mosaic North America, and Alyson Walker, Wasserman The Event Peeps Podcast returns with part two of our look back on one of the years biggest events, the Paris 2024 Olympic and Paralympic Games. In this episode, were going inside Canada Olympic House, one of 30-plus hospitality houses organized by National Olympic Committees that popped up in the city to support athletes, their families and friends, brand partners, sponsors and fans.
Smart Meetings
OCTOBER 10, 2024
A current assessment and resources for those affected Hurricane Milton made landfall in western Florida yesterday, leaving nine dead and nearly 3.5 million residents and 165 health care facilities without power. Over 80,000 Floridians are currently being supported by nearly 300 operating shelters. In a twist of fate, Hillsborough County , which had offered comfort stations, income eligible hotel assistance and FEMA assistance to those impacted by Hurricane Helene’s September 26 landfall, was sud
Event Marketer
DECEMBER 15, 2024
One of our favorite perks of covering trade shows is exploring whats happening around the exhibit floor throughout the year, tracking next-level innovation in translating business objectives to immersive storytelling and, frankly, just getting our minds blown. We rolled back the tape and came up with a list of things we loved this year and hope to see more of in 2025. 1.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
EventSource
DECEMBER 3, 2024
Set against the luxurious canvas of the Four Seasons Hotel Toronto , Jessica and Phil’s wedding was a fairy tale brought to life. Every detail of the opulent venue, from its stunning architecture to the lavish interior design created a setting that was both intimate and awe-inspiring! It was a place where dreams seamlessly melded with reality, creating the perfect stage for a love story as beautiful as Jessica and Phil.
Prestige Events Magazine
DECEMBER 10, 2024
We are excited and honoured to announce the inaugural Fast Forward15 Mentoring Awards. This exclusive celebration aims to showcase exceptional mentors, mentees, corporate, agency and suppliers that have had a profound impact on the growth and development of talent within the events and hospitality sector. These awards are open to all genders, and all organisations across the sector, including inhouse corporate event teams.
Event Marketer
NOVEMBER 14, 2024
The New York City Marathon set a new record this year, with more than 55,600 athletes competing in a five-borough race on Nov. 3. In the days leading up to the event, runners and their families stopped by the 2024 TCS New York City Marathon Expo that took place at the Jacob K. Javits Convention Center to pick up their race numbers, get insights on the track and stock up on the latest in gear.
Prestige Events Magazine
NOVEMBER 27, 2024
To provide clarity for the sector, the Meeting Industry Association (MIA) has produced a practical guide to help the business meetings and events industry navigate the forthcoming Martyn’s Law. Working in partnership with leading security and risk management experts GSA Global, the trade association has compiled a step-by-step roadmap to help the sector stay ahead of the potential requirements, so it is ready when the law is enacted.
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Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
Prestige Events Magazine
NOVEMBER 11, 2024
The Barbican, one of London’s most iconic cultural and conference venues, will showcase its recent innovative use of space at IBTM 2024 in Barcelona. The Centre is famous for its architectural brilliance and cultural offerings, but the creativity it has employed when it comes to space utilisation for its conferencing and business events offer has opened the door to new ventures, attracting an increasingly diverse range of clients to the venue.
Prestige Events Magazine
OCTOBER 30, 2024
HeadBox, the UK’s fastest-growing B2B meetings and events platform, is proud to announce the release of its latest whitepaper, “How AI is Solving the Event Industry’s Biggest Challenges.” HeadBox for Business, an award-winning service-led meetings and events platform supercharged by AI software, manages the meetings and events programmes of enterprise customers.
Event Marketer
NOVEMBER 7, 2024
Mobile tour programs have a lot of benefits wrapped up in one. They often involve reusable assets, saving marketers money amid rising costs. They’re flexible, allowing teams to adjust routes to avoid hazards or maximize time. They reach a wide range of audiences, and deliver insights and results you can compare region by region. And of course, they’re often eye-catching in their own right—a mobile billboard that unpacks into an experience.
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