Event Marketer

JUNE 21, 2021

Social audio just may be the next frontier for social media. Different from podcasts, which are recorded for future listening, social audio is about real-time, moderated conversations that allow listeners to actively participate. But, of course, there are some nuances to know about. Android users.

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Social Media Advertising Speakers 2020 356

Event Marketer

JUNE 1, 2022

Such was the case for HBO Max over the spring, when the brand teamed up with Cherry Bombe, a media platform for women in food and drink, to drive word of mouth for its new series centered on Julia Child, the renowned chef who pioneered the cooking-show genre. Mutually Beneficial Event Sponsorships.

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Sponsorships 2014 Social Media 2021 352

Event Marketer

SEPTEMBER 9, 2024

Naturally, brands are lining up to earn their attention at NFL and college games with tailgating tours, sponsorship activations and pop-up experiences. In the entertainment room, they were encouraged to get a feel for the space by sitting on the couch. 5 at Arrowhead Stadium during the Chiefs’ opening game against the Baltimore Ravens.

Sports 289

Sports Sponsorships Food and Beverage Apparel 289

Eventmobi

SEPTEMBER 5, 2019

As part of EventMobi’s new suite of Modern Event Marketing tools (Advance Registration and Social Media Analytics), we are very excited to now offer event planners, marketers and social media managers, the first off-the-shelf, affordable social media Augmented Reality (AR) experiences designed for events and conferences.

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Social Media 2008 Event Apps Event Marketing 150

Event Marketer

OCTOBER 31, 2024

Topgolf doesn’t usually launch products, so when The Sure Thing Club came about, the entertainment brand needed to take a big swing. The ice lounge featured The Sure Thing club encased in a block of ice and an ice sculpture of the Cash App logo. We might have some big ideas and concepts, but it all comes together with those small details.”

Food and Beverage 296

Food and Beverage Social Media Entertainment Tech 296

Event Marketer

JULY 31, 2023

On-site activations are befitting of the British palette for low-key sponsorships. Replays of classic Wimbledon matches helped entertain attendees during the day, along with surprise musical performances, like headliner Mel C of the Spice Girls on Saturday.

Sponsorships 246

Sponsorships Sports Social Media Marketing 246

Eventmobi

FEBRUARY 23, 2022

Video live streaming of events is simple to set up, easy to use, entertaining to watch, and most importantly accessible by all. So do your due diligence and add another arm’s length to your social media reach. It’s also unedited, unplanned, and unprocessed content being broadcasted live.

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Wireless Events Social Media Venues 448

Event Marketer

DECEMBER 20, 2023

Patricia Dukofsky, Interactive Entertainment Group What do you do and what do you offer? I proudly stand at the forefront of experiential marketing with Interactive Entertainment Group. into our interactive gaming wall for its soccer sponsorship. What event type has seen the most growth in 2023?

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Entertainment 2023 Sponsorships Sports 130

Endless Events

JUNE 1, 2020

Last week, we explained how to deal and package your virtual event sponsorships. And today, we continue, with a second article about virtual event sponsorship ideas. So keep reading to find out unique virtual event sponsorship ideas you can employ at your next virtual event! Virtual Event Sponsorship Ideas: Conclusion.

Sponsorships 140

Sponsorships Event Apps Events Speakers 140

Eventmobi

APRIL 14, 2020

Social Media Dashboard • Monitor social media posts and track social account data • Identify and understand the impact of event influencers • Embed a live social media wall in your event marketing website and virtual event space EventMobi Virtual Event Space and GoLive!

Conference 201

Conference Social Media Sponsorships Trade Shows 201

Endless Events

MAY 27, 2020

So, let’s talk about virtual event sponsorships, shall we? As we all know, sponsorships have been the industry’s holy grail of revenue for years. They’re a safe way to ensure money is coming through the door, and planners have dedicated a fair chunk of their time to perfecting the art of negotiating good sponsorship deals.

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Sponsorships Social Media Speakers Entertainment 111

Showclix

MARCH 28, 2023

Festival season is upon us, bringing with it all the food, fun, and entertainment we’ve come to know and love! While ticket sales will most likely make up the bulk of your event’s revenue, many festivals also rely on sponsorships to help them succeed.

Sponsorships 97

Sponsorships Food and Beverage Social Media Entertainment 97

Event Marketer

JULY 5, 2021

Enter: ComplexLand, a free, first-of-its-kind virtual event held last December that sat at the intersection of gaming, commerce and entertainment. To share their look on social, attendees chose a camera angle, posed their avatar and clicked a button that prompted a link to the image, which could then be downloaded and shared.

Apparel 264

Apparel Sponsorships Retail Social Media 264

Event Marketer

FEBRUARY 5, 2024

A branded LOVE area lets visitors create their own messages using magnetic letters on whiteboards and take selfies for social media. “Our search for fun and adventure doesn’t hibernate during the winter,” says Subaru senior vp-marketing Alan Bethke. Visitors can rearrange magnets on a “LOVE” sign.

Social Media 299

Social Media 2024 2022 Entertainment 299

GEVME

NOVEMBER 25, 2021

Online Festivals – Compared to webinars, online festivals tend to be more entertaining and interactive with all sorts of performances. Virtual events can serve many other purposes—be it educational, business-driven or entertainment. What are some good virtual event ideas? Check out more online event ideas here.

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Social Media Trade Shows Event Ideas Entertainment 284

Event Marketer

MARCH 27, 2023

During his 20-plus years at NYU, which started by obtaining a Professional Certificate in Sports, Entertainment and Events Marketing, Gant has seen curricula progress with the advent of digital technologies, especially placing a big emphasis on measurement.

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Marketing Sports Hospitality Tourism 246

Event Marketer

FEBRUARY 20, 2023

Here, we tackle the sponsorship activations that went the distance for the biggest sporting event of the year. The lucky winner of Marriott’s season-long social media contest was treated to the ultimate hospitality experience. Stay tuned for more details on this year’s program.

Sports 246

Sports Hospitality Social Media Sponsorships 246

Attendease

JULY 9, 2024

Secure a prominent sponsorship spot, and companies can amplify their visibility and reach their ideal audience with laser-sharp precision. Read more : Strategies to Increase Event Sponsorship: How to Get More Sponsors 10 Essential Elements of a Successful Trade Show Planning a successful trade show takes careful planning and preparation.

Trade Shows 195

Trade Shows Sponsorships Social Media Entertainment 195

Attendease

JULY 9, 2024

Secure a prominent sponsorship spot, and companies can amplify their visibility and reach their ideal audience with laser-sharp precision. Read more : Strategies to Increase Event Sponsorship: How to Get More Sponsors 10 Essential Elements of a Successful Trade Show Planning a successful trade show takes careful planning and preparation.

Trade Shows 195

Trade Shows Sponsorships Social Media Entertainment 195

Showclix

JULY 16, 2020

Unless you’re just getting into the events game, chances are you and your team are already well-versed in promoting your live events on Facebook, Instagram, and other social media. Read on for four easy ways to begin promoting your virtual events through social media channels. Harness Your Hashtags. Run Contests.

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Social Media Sponsorships Speakers Events 82

Event Marketer

MARCH 23, 2022

From the art installations, to the touchless tech, to the entertainment to the oh so many opportunities to get a tattoo, here’s a breakdown of how top brands cowboyed up in ATX. Agency: Civic Entertainment Group). Panel programming with industry experts focused on design, wellness, immersive entertainment and the future of work.

2022 340

2022 Entertainment Tech 2001 340

Event Marketer

MARCH 27, 2023

So to encourage fans to follow their passion for the sport while exploring new places, the brand launched a social media contest that tasked them with describing the lengths—and travel destinations—to which they would go to see their favorite team play via TikTok, Instagram or Twitter.

Sports 246

Sports Sponsorships Retail Social Media 246

SpotMe Blog

JULY 25, 2021

Business professionals, as well as comedians and entertainers, are invited to present to a large crowd of professionals interested in learning marketing and best practices to improve their business. . 5) Social Media Marketing World. Social Media Marketing World follows a four-leveled audience tier to attract more visitors.

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Social Media 2021 Trade Shows Events 279

Event Marketer

DECEMBER 12, 2024

He also discusses how digital and social media intersect its event marketing strategy and where the team gathers inspiration from as they plan for 2025 and beyond. Event Marketer: What have been some standout activation moments for Audible this year?

2025 263

2025 Entertainment Social Media Marketing 263

Bizzabo

SEPTEMBER 17, 2020

From sponsored sessions to virtual booths, discover the most popular virtual event sponsorship ideas for engaging virtual attendees and driving ROI. Whether you’re looking to pivot to virtual events or are redesigning a virtual event sponsorship program, we’re here to help. Virtual Event Sponsorship Value Propositions.

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Sponsorships 2020 Trade Shows Event Apps 88

Event Marketer

DECEMBER 13, 2022

Attendees were encouraged to come in costume (“imagine what you or your favorite NFT would look like in the world of the Horde”) for a spooky Halloween-themed night filled with live music and entertainment in both the real world and the metaverse. These collections and the brands that are born around them have highly engaged audiences.

Social Media 316

Social Media 2021 Entertainment Hotels 316

GEVME

APRIL 25, 2018

Improve company culture, help employees bond, and entertain staff members (incentive trips, holiday parties, team-building events). The program can be built around entertainment activities or combine leisure with corporate trainings. Raise awareness about new initiatives; celebrate an achievement; entertain staff. Trade show.

Corporate Events 224

Corporate Events Event Planning Trade Shows Social Media 224

Event Marketer

SEPTEMBER 30, 2024

22 event, which was unaffiliated with Netflix, and all of its sad details, were broadcast across social media as attendees deemed the experience not only a disappointment, but a “ scam ” that had tickets starting at $150. Queen Charlotte would have had their heads.

Advertising 289

Advertising 2025 Social Media 2024 289

Event Marketer

JULY 29, 2024

Picture it: sand, plush lounge recliners, spa treatments, a gourmet chef-curated dinner, live music entertainment and, naturally, a private Airstream trailer to sleep in. Kind of reminds us of the reverse activations that took place in the early days of the pandemic.

Wireless 299

Wireless Social Media Transportation Marketing 299

Event Marketer

DECEMBER 12, 2022

Zappos Gets Weird with Bay to Breakers Title Sponsorship. Agency: Civic Entertainment Group). The complimentary, limited-capacity experience even included a special appearance by the Fancy Feast kitty herself—social media gold for cat lovers. Agencies: Momentum Worldwide; M&C Saatchi Sport & Entertainment).

2022 278

2022 Social Media Entertainment Tech 278

GEVME

AUGUST 1, 2018

A working event sponsorship is always based on a fair, profit-driven swap. While this is true for the most part, event sponsorships are not only about the numbers. From product promotion to a mission showcase, there’s so much more that a strong sponsorship package might include. Build your perfect sponsor list. Pick the winners.

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Sponsorships Social Media Events Entertainment 120

Event Marketer

MARCH 11, 2024

Agency: Civic Entertainment Group. REDDIT Reddit is no stranger to tentpole events like CES and Cannes Lions, so it only makes sense that SXSW is also on the social media network’s agenda. We’d like to send a quick shout-out to the powers that be for skipping clowns on this one. Agency: 15|40.

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2024 Fashion Entertainment Social Media 264

Planning Pod

APRIL 12, 2020

These goals could include things like: Expected sales or donations New clients or prospects Ticket sales or registrations Total attendee turnout Number of attendees trained or educated Increased mission / brand awareness Marketing objectives (list building, social media mentions, etc.) Event Income.

Food and Beverage 206

Food and Beverage Social Media Insurance Entertainment 206

Social Tables

JULY 31, 2018

As your event approaches, the marketing team may focus specifically on c reating press releases, w orking with local publications to extend reach, social media promotion , and i mplementing an email communication strategy to foster pre-event engagement. Sponsorship. Sponsorships. Create a sponsorship strategy.

Sponsorships 149

Sponsorships Food and Beverage Social Media Technology 149

Event Marketer

JULY 25, 2024

Social media threads and Reddit forums were lighting up ahead of the 2024 Essence Festival of Culture, presented by Coca-Cola, July 4-7, in New Orleans. One was Black Women in Hollywood Weekend, our exclusive honorary dinner in L.A. They got to hear from experts and have workshops, coaching and speed mentoring.

2023 306

2023 Social Media 2024 Entertainment 306

Planning Pod

FEBRUARY 6, 2017

We were recently poking around the Web (our favorite timesink) and came across quite a few event industry statistics that didn’t square with articles and social media posts we have been reading online. Average number of event-related social media mentions for large signature events. 6 – 1,398,359.

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2014 Social Media 2016 Sponsorships 113

Eventory

FEBRUARY 12, 2019

Heineken, one of the key players of the brewing industry, placed a bet on event marketing and implemented a master plan of beer sponsorship at Coachella Festival. Why alcohol sponsorship for events like Coachella is the perfect fit for marketing to a wide Millennial audience. How did it go? Why did it work so well? Let’s find out.

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Sponsorships Advertising Social Media Marketing 79