EventMB

MARCH 22, 2023

Skift Take: With Generative AI tools evolving rapidly, now is the time for planners to grasp their potential. Those who delay in embracing this technology will be left behind. Miguel Neves Read the Complete Story On Skift Meetings

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Event Marketing Marketing Technology Events 214

Attendease

JUNE 30, 2021

2020 challenged us all and it’s not surprising that event planners took one of the hardest hits. It was time to say goodbye to the way you’d always done things, work within difficult restrictions and safety protocols, and step into completely new territory to keep your meetings and events alive. .

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Event Marketer

JANUARY 29, 2024

“Google wants to organize the world’s information and make it universally accessible—that is the mission of the company—and I think if you follow that sentiment to its logical conclusion, accessibility and making things accessible to all of our users can only happen if we understand what our users need, and that goes for live events, as well.”

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Event Industry News

MAY 23, 2024

Event Industry News | Event Tech Live | Event Sustainability Live Role Overview: We are looking for an experienced Marketing Manager to join our team. You would work closely with our Sales & Marketing […] You would work closely with our Sales & Marketing […]

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EventMB

JULY 18, 2022

Skift Take: Thorben Grosser, Vice President of Product Marketing at EventMobi, joins this episode to discuss event tech, event design and how to run a successful event tech business in Europe. Skift Meetings Studio Team Read the Complete Story On Skift Meetings.

Event Tech 209

Event Tech Tech Event Design Events 209

Attendease

APRIL 11, 2019

Hundreds of logistics decisions go into planning a successful event. Between the effort expended choosing a venue, organizing sessions and managing other major responsibilities, it can be tempting to let little details like registration page design fall off your radar. Why Your Event Website Needs a Consistent Design.

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Social Media Events Event Design Advertising 285

Event Industry News

APRIL 15, 2024

The Association of Event Organisers (AEO) is thrilled to announce the launch of its inaugural event, the “AEO Marketing Social,” scheduled to take place on 21st May 2024, at Informa Markets’ London office.

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Marketing 2024 Events Event Design 111

Conferences that Work

JANUARY 22, 2024

My January 15, 2024 article “ Concerns about using facial analysis at events ” generated much discussion. Because, as I explained in my original post, combining Zenus facial analysis data with other attendee identification technology allows event owners to associate Zenus data with individual attendees.

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Conferences that Work

AUGUST 24, 2020

Whether you’re a meeting design novice or seasoned pro, you will learn really important things from this book. Intentional Event Design ( ebook or paperback ). Amidst the myriad books on creating and running events, Intentional Event Design , by Tahira Endean and published in 2017, stands out.

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Attendease

MARCH 16, 2021

5 trends that are transforming events in a pandemic world. We have now reached the one-year anniversary of the global COVID-19 pandemic: one year since the world and the events industry has turned upside down. The industry got hit with massive layoffs, budget restrictions, and event cancellations. 1- Embracing innovation.

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2020 Technology Tech Management 273

Attendease

NOVEMBER 1, 2022

Virtual events are not a product of the pandemic, but the pandemic has definitely pushed many organizations to rethink the format they run their portfolio of events. With that, finding event technology that caters to a varied portfolio of events can be a challenge. Meet Attendease’s Virtual Studio.

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Management Speakers Event Technology Meetings 368

Conferences that Work

JULY 5, 2021

[My June, 2021 guest post for BlueJeans by Verizon on event ROI.]. What is event ROI? Return On Investment (ROI) is such a familiar business concept that it’s easy to gloss over the complexities of defining it in the context of events. So let’s define event ROI in a little more detail.

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Meetings Financial Events Technology 310

EventMB

MAY 17, 2023

Skift Take: Designing events with precision, and taking risks, dominated conversations at the Experiential Marketing Summit in Las Vegas. — Anna Huddleston Read the Complete Story On Skift Meetings

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Marketing Events Meetings Event Design 218

Conferences that Work

OCTOBER 21, 2024

.” Fall 2024 Freeman Syndicated Survey of Event Organizers. Copyright Freeman 2024 Why you should read this Freeman report Read this report to discover if you’re doing what’s needed to improve your events for your attendees. Only a quarter of event organizers are constantly evolving their event designs.

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Attendease

FEBRUARY 28, 2022

Curating a fantastic first impression to both your customers and the market-at-large can have a drastic, long-lasting impact on your product’s success. . This often involves communicating with retail partners, event planning, and scheduling product availability dates long before the launch. Curate an Exclusive Event.

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Attendease

NOVEMBER 18, 2021

How much you decide to charge for tickets can make or break your event. In this guide, we will cover proven strategies to help you determine your ticket pricing strategy, and ensure the financial success of your event. Determine your event’s value. what they want to get out of the event, and what value the event will bring them.

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Conferences that Work

OCTOBER 4, 2021

I’m noticing that event promoters are increasingly using the word “ unconference ” to describe traditional conferences. <Sigh> There’s a big difference between unconferences and traditional events. Unconference is not a marketing soundbite. <Sigh> Please stop doing this!

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2012 Conference Marketing Meetings 364

EventMB

MAY 16, 2022

In a recent podcast featuring Stephanie Cheung, director of strategy & insights at MarketID , Cheung said she believes “events are the business of inspiration.” ” But to create inspiring events, planners need to feel inspired themselves. Here, four event professionals share their event inspiration idea generators.

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B2B Retail Tech Events 172

Attendease

FEBRUARY 20, 2024

Corporate events serve an important purpose — they boost brand visibility, drive revenue, and strengthen relationships with customers and employees. However, executing successful events takes more than ordering catering and sending invites. Consider asking questions like: What is the primary purpose of this event? Educational?

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Corporate Events Food and Beverage Social Media Event Management 195

EventMB

JUNE 28, 2022

With many parts of the world experiencing the worst inflation we’ve seen in decades, events are getting more expensive to host. This makes it all that much more crucial to get the most ROI possible out of each event, and there is one key factor that can help planners hit the mark: data. Focus on the Most Relevant Event Data.

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Tech Marketing Events Event Tech 195

EventMB

MAY 23, 2023

Skift Take: From hands-on analog to cutting-edge digital, here are successful engagement ideas garnered from the show floor of the Experiential Marketing Summit that should be in every meeting professional’s toolbox. Anna Huddleston Read the Complete Story On Skift Meetings

Marketing 214

Marketing Meetings Events Event Design 214

Attendease

DECEMBER 14, 2020

As the world of events continues to pivot, we see a rush of technology solutions popping with the promise of seamless virtual events. But most of the conversation is being driven by marketers who have an agenda, not actual event experts. Tahira describes herself as the world’s biggest event nerd.

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Event Industry News

APRIL 26, 2024

Insert Productions are delighted to announce the appointment of Matt Rakowski as Marketing Manager. Managing Director Danny Pearce discussed the appointment: “We’re excited to welcome Matt to Insert so he can help give our projects the exposure they deserve.

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Management Marketing Technology Event Design 103

Event Marketer

OCTOBER 16, 2024

Sephora’s flagship event was always meant to travel to different U.S. markets, and this year, SEPHORiA made its way to Atlanta for the first time. The Atlanta event kicked things off in style at the historic Pullman Yards, which formerly operated as a repair site for cargo and luxury passenger railcars. We choose a [U.S.]

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2024 Retail 2021 Marketing 122

EventMB

MAY 26, 2022

London and New York-based event tech company Glisser raised $4.9 Australian events management software provider EventsAIR has received a significant private equity investment, believed to be over $100 million, led by The Riverside Company. as a $1 trillion market opportunity. Glisser Raises $4.9M in Private Equity Funding.

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Event Tech Tech 2021 2022 209

Velvet Chainsaw

DECEMBER 3, 2020

So the big question to ponder for 2021 and beyond is: Will those — especially global and non-members — who’ve attended virtual events this year return? The difference between an engaging and a blah experience can be attributed to event design, graphics, and production — it’s never due to the platform.

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Event Industry News

MAY 24, 2024

Aloft Birmingham Eastside and The Eastside Rooms are celebrating the announcement that their Marketing Manager, Tanita Gill, has been awarded the Marriott Global ELITE Property Marketing Leader of the Year.

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Marketing Management Event Design Event Marketing 105

EventMB

JUNE 3, 2022

It features testimonials from a diverse group of 21 event industry professionals who share their core reasons for being at the 18th edition of the trade show, the first since the start of the Covid pandemic. The post Podcast: The Importance of Reconnecting appeared first on Skift Meetings.

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Trade Shows Tourism Hospitality Consulting 172

Eventmobi

JULY 25, 2024

Whether located around your annual meeting or as a standalone event, workshops can be an effective way to supercharge engagement. But less than a third regularly engage in what the report calls “association life”—regular engagement with events or fellow association members.

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Social Media Education 2024 Contracts 321

Attendease

DECEMBER 13, 2023

Events are a critical channel for healthcare organizations to engage with their key audiences. From large-scale medical conferences to intimate seminars, events enable healthcare event planners to strengthen relationships, generate leads, and position their brands as thought leaders. What are your measurable goals?

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Healthcare Event Ideas Food and Beverage Social Media 195

EventMB

JANUARY 24, 2024

Skift Take: Using AI to help with event marketing is becoming standard practice. However, the results are surprising compared to a fully human approach. Andrea Doyle Read the Complete Story On Skift Meetings

Event Marketing 212

Event Marketing Marketing Meetings Event Tech 212

Conferences that Work

JANUARY 10, 2022

Most of the event industry and our clients continue to assume that if you can make the meeting bigger it’s a good thing. The massive disruption of in-person events since March 2020 has shaken our industry to the core. We have also seen the emergence of new forms of online events, supported by solid business models.

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Meetings Meeting Design 2020 Speakers 330

Endless Events

FEBRUARY 28, 2023

With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. If events fell to the wayside over the past few years, now’s the time for you to get back on the horse. Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers.

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2023 Food and Beverage Fashion Social Media 121

EventMB

AUGUST 20, 2024

Despite challenges like rising costs and staff shortages, planners must create a unique experience that makes attendees feel like VIPs, fostering long-term loyalty and enhancing their performance after the event. For starters, first-tier service can be found at more affordable rates in secondary markets.

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Venues Meetings Food and Beverage Hotels 185

Event Marketer

JUNE 20, 2024

Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Promotions and Hires Allied Global Marketing has announced the promotion of Melanie Wills to managing director, EMEA. Submit your news here. Submit your agency news updates here.

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Sports Entertainment Marketing Event Marketing 105

EventMB

MAY 24, 2022

“How do you effectively connect online attendees and bring them back into your event?” asked Sean Perkins, Vice President, Marketing, Consumer Technology Association (CTA), producer of CES, during Skift Meetings’ recent Event Tech Innovation Summit. Why not have pop-up events focused on what was discussed at CES?”

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2021 Retail Tech Transportation 172

Conferences that Work

FEBRUARY 1, 2021

The problem is that too many game designers are using long-outmoded models of what it means to be “educational” — Can educational be fun? Amy Bruckman.

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