Event Industry News

APRIL 15, 2024

The Association of Event Organisers (AEO) is thrilled to announce the launch of its inaugural event, the “AEO Marketing Social,” scheduled to take place on 21st May 2024, at Informa Markets’ London office.

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Marketing 2024 Events Event Design 111

Eventmobi

AUGUST 9, 2022

Reinforce The Value of The Event App Through Event Design. Marketing your event app in the right places is just the first step. It’s also critical to make sure that you integrate it into the event experience in such a way that attendees have to download and use it, or risk missing out.

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Attendease

MARCH 10, 2022

It’s important to keep the tone and positioning consistent with other brand communications, so the process often begins by examining the same marketing channels that are already familiar to your audience. Track Your Marketing Efforts. Make Your Event Website Stand Out. Design a Mobile-Friendly Event Registration Process.

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Speakers Events Marketing Education 387

Attendease

NOVEMBER 1, 2022

With that, finding event technology that caters to a varied portfolio of events can be a challenge. The Virtual Studio is an add-on of the Attendease Events Platform – which offers the foundational tools for managing meetings and events.

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EventMB

JULY 18, 2022

Skift Take: Thorben Grosser, Vice President of Product Marketing at EventMobi, joins this episode to discuss event tech, event design and how to run a successful event tech business in Europe. Skift Meetings Studio Team Read the Complete Story On Skift Meetings.

Event Tech 209

Event Tech Tech Event Design Events 209

Conferences that Work

OCTOBER 21, 2024

Only a quarter of event organizers are constantly evolving their event designs. “Although most organizers report that they consider market trends and audience needs when developing their most important events, only 27% of organizers report that dramatic audience-centric changes occur from one event to the next.”

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2024 Event Design Meeting Design Education 202

Attendease

MARCH 10, 2022

It’s important to keep the tone and positioning consistent with other brand communications, so the process often begins by examining the same marketing channels that are already familiar to your audience. Track Your Marketing Efforts. Make Your Event Website Stand Out. Design a Mobile-Friendly Event Registration Process.

Speakers 341

Speakers Events Marketing Education 341

Event Industry News

APRIL 26, 2024

Insert Productions are delighted to announce the appointment of Matt Rakowski as Marketing Manager. Managing Director Danny Pearce discussed the appointment: “We’re excited to welcome Matt to Insert so he can help give our projects the exposure they deserve.

Management 103

Management Marketing Technology Event Design 103

Attendease

FEBRUARY 28, 2022

Curating a fantastic first impression to both your customers and the market-at-large can have a drastic, long-lasting impact on your product’s success. . This often involves communicating with retail partners, event planning, and scheduling product availability dates long before the launch. Momentum is everything!

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Attendease

JULY 13, 2021

It can be tough to find suitable event management software that can seamlessly meet the vastly different objectives of your individual events, be they regional meetings, product launches, lunch and learns, or town halls – to name just a few. . In other words, you need to think from a design-first perspective. .

Corporate Events 370

Corporate Events Event Management Management Tech 370

Conferences that Work

OCTOBER 4, 2021

Unconference is not a marketing soundbite. Marketers : stop using “unconference” as an event marketing buzzword. ” Unconferences are participant-driven, which involves building the program in real time during the event. We’re not selling cereal here. Then they attend and are underwhelmed.

2012 364

2012 Conference Marketing Meetings 364

Event Industry News

MAY 24, 2024

Aloft Birmingham Eastside and The Eastside Rooms are celebrating the announcement that their Marketing Manager, Tanita Gill, has been awarded the Marriott Global ELITE Property Marketing Leader of the Year.

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Marketing Management Event Design Event Marketing 105

Attendease

APRIL 11, 2019

But generally speaking, “Visual identity is all the things that the consumer can see about the company,” according to marketing analyst Prince Kapoor. Next, think through the impression you want to give guests when they interact with your event’s design elements. Event Design Mistakes to Avoid. Your typography.

Social Media 285

Social Media Events Event Design Advertising 285

EventMB

JUNE 3, 2022

It features testimonials from a diverse group of 21 event industry professionals who share their core reasons for being at the 18th edition of the trade show, the first since the start of the Covid pandemic. The post Podcast: The Importance of Reconnecting appeared first on Skift Meetings.

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Trade Shows Tourism Hospitality Consulting 172

Attendease

JUNE 30, 2021

It can be tough to find suitable event management software that can seamlessly meet the vastly different objectives of your individual events, be they regional meetings, product launches, lunch and learns, or town halls – to name just a few. . In other words, you need to think from a design-first perspective. .

Corporate Events 326

Corporate Events Event Management Management Tech 326

Velvet Chainsaw

DECEMBER 3, 2020

The difference between an engaging and a blah experience can be attributed to event design, graphics, and production — it’s never due to the platform. Instead of opening registration and kicking off your marketing plan six months before the event, you’ll find that three months is more practical for virtual.

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Attendease

MARCH 16, 2021

” That includes going back to the basics – event design – and thinking of your audience first. “The events that have been the most successful are the ones that have made it more about design over platform,” said event expert Tahira Endean in a recent interview.

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2020 Technology Tech Management 273

Conferences that Work

FEBRUARY 1, 2021

The problem is that too many game designers are using long-outmoded models of what it means to be “educational” — Can educational be fun? Amy Bruckman.

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Eventmobi

JULY 25, 2024

That sounds like a tough nut to crack, but structured workshops could be exactly what you need to make everything “click” for your members, says Liz Lathan, CMP, the cofounder and Chief Marketing Officer of The Community Factory , an event-design firm.

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Conferences that Work

JULY 5, 2021

Exhibitors hope to gain new customers, maintain or strengthen existing business relationships, increase brand awareness, and promote their offerings to a wider audience, thus obtaining greater market share. The adoption of participant-driven and participation-rich meeting formats improves event ROI.

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Meetings Financial Events Technology 310

EventMB

JANUARY 24, 2024

Skift Take: Using AI to help with event marketing is becoming standard practice. However, the results are surprising compared to a fully human approach. Andrea Doyle Read the Complete Story On Skift Meetings

Event Marketing 212

Event Marketing Marketing Meetings Event Tech 212

EventMB

MAY 16, 2022

Inspiration can, at times, feel in short supply when working on multiple deadline-driven projects while under pressure to adapt to new market needs and expectations. Here, four event professionals share their event inspiration idea generators. Ruud Janssen, Managing Partner and Co-Founder, Event Design Collective GmbH.

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B2B Retail Tech Events 172

EventMB

MAY 17, 2023

Skift Take: Designing events with precision, and taking risks, dominated conversations at the Experiential Marketing Summit in Las Vegas. — Anna Huddleston Read the Complete Story On Skift Meetings

Marketing 218

Marketing Events Meetings Event Design 218

Attendease

NOVEMBER 18, 2021

Determine your event’s value. Before exploring price strategies to drive event revenue, you’ll need to revisit your event design. In a recent talk with Anthony Vade, Director, North America at Event Design Collective , we learned just how crucial this step is. Uncover your event’s value.

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2022 Social Media Advertising Financial 195

Conferences that Work

JANUARY 22, 2024

Therefore, we ask our clients to post signage on-site, talk about the use of our service in their marketing communications, and include it on their online terms and conditions. ” Because that’s what Zenus has designed its technology to do.

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Technology 2023 Events Tech 342

Conferences that Work

FEBRUARY 17, 2020

But I’m a consultant who has long subscribed to Jerry Weinberg’s Seventh Law of Marketing : “Give away your best ideas” and Credit Rule : “You’ll never accomplish anything if you care who gets the credit”, from his invaluable book The Secrets of Consulting.

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Event Marketer

OCTOBER 16, 2024

Sephora’s flagship event was always meant to travel to different U.S. markets, and this year, SEPHORiA made its way to Atlanta for the first time. host city that aligns values with Sephora,” says Kate Biancamano-Brown, senior director-event and experiential marketing at Sephora. We choose a [U.S.]

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2024 Retail 2021 Marketing 122

EventMB

JUNE 28, 2022

Event analytics are especially valuable because they provide real-time audience behavioral data, which marketers pay millions for. Event professionals are now sitting on this goldmine, but many still aren’t tapping into its full value. This is also the time to fine-tune your event marketing strategy.

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Tech Marketing Events Event Tech 195

EventMB

MAY 23, 2023

Skift Take: From hands-on analog to cutting-edge digital, here are successful engagement ideas garnered from the show floor of the Experiential Marketing Summit that should be in every meeting professional’s toolbox. Anna Huddleston Read the Complete Story On Skift Meetings

Marketing 214

Marketing Meetings Events Event Design 214

Event Marketer

NOVEMBER 19, 2024

The editors of Event Marketer have unveiled the winners of the 2024 Experience Design Awards, an annual recognition of outstanding event design, innovative builds, interactive tech, and environmental creativity across a wide variety of consumer-targeted and business-to-business event formats.

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EventMB

JULY 17, 2024

Skift Take: Discover creative booth activation ideas, effective marketing strategies, and proven techniques to attract and engage attendees effortlessly. Boost your next event's success and turn visitors into valuable leads. Kanchi Jain Read the Complete Story On Skift Meetings

Marketing 191

Marketing Meetings Events Event Design 191

Conferences that Work

JANUARY 10, 2022

Our trade magazines mainly report on big events, the ones with big-name speakers and eye candy razzle-dazzle. How can we get our old, big events back? Some respond by increasing their event marketing. Pandemic-induced smaller audiences engender hand-wringing. What to do? Make the logo bigger.

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Meetings Meeting Design 2020 Speakers 330

Velvet Chainsaw

AUGUST 9, 2023

Architecting Choice Marriott, PCMA, CEMA, and Storycraft Lab recently released a report, “ Six Truths for Innovative Event Strategies ,” that is primarily influenced by corporate event marketers but can be applied to association annual conferences. Publish these itineraries on the website about a month before the event.

Conference 195

Conference Education Corporate Events Tech 195

Attendease

FEBRUARY 20, 2024

For internal stakeholders: Create a core event committee with reps from legal, marketing, facilities, IT, etc. Schedule planning meetings at least monthly leading up to the event. Designate team leads for registration, catering, production, etc., Pssst, event marketing software can help with this.)

Corporate Events 195

Corporate Events Food and Beverage Social Media Event Management 195

Event Marketer

JANUARY 29, 2024

But the brand’s evp of marketing, Victoria Lozano, says it’s not limited to art class. EM’s sister publication, Chief Marketer , spoke with Lozano about Crayola Creativity Week , including how the brand develops the program, its target audience and marketing outreach, and how it measures success.

Education 122

Education Marketing Entertainment Event Design 122

Conferences that Work

APRIL 11, 2022

While most attendees expect and tolerate brief scheduled pitches from sponsors, impromptu marketing during sessions is rarely appreciated. Minimize this behavior by telling suppliers that marketing is not allowed during meeting sessions. A brief announcement to this effect at the opening of the meeting won’t hurt either.

Meetings 296

Meetings Conference Meeting Design Advertising 296

Event Industry News

NOVEMBER 7, 2024

At The Imagination Collaborative, we don’t just design events, we craft immersive, data driven experiences that push the boundaries of what’s possible.

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Event Design Event Tech Tech Venues 59