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Rethinking Event Marketing: Takeaways from Seth Godin’s ACTIVATE Event Discussion

Attendease

Our team recently attended ACTIVATE by Gleanin, a virtual event that helps event professionals improve their marketing efforts. ACTIVATE provides actionable tips, tricks, and advice that event marketers can put into practice immediately. Seth emphasized the need to “de-industrialize” and make events unforgettable.

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How to Make AI Your Event Marketing Copilot

EventMB

Those who delay in embracing this technology will be left behind. Skift Take: With Generative AI tools evolving rapidly, now is the time for planners to grasp their potential. Miguel Neves Read the Complete Story On Skift Meetings

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Concerns about using facial analysis at events: part two

Conferences that Work

Because, as I explained in my original post, combining Zenus facial analysis data with other attendee identification technology allows event owners to associate Zenus data with individual attendees. This is true of hotels, convention centers, event organizers, technology companies, etc. Are you using the service alone?

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Full Coverage: The 2023 Experience Design & Technology Awards

Event Marketer

And you’ll only need a quick glance at the 11th annual Experience Design & Technology Awards (EDTAs) to see that the tools and tactics leveraged in the winning campaigns delivered on all of the above. Congratulations to all of the winners. We see you—and we want more.

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The complete guide to event management software for corporate events

Attendease

Finding the best event management software for your objectives. This next transition comes with even more obstacles that can be overcome with the help of the right tools and technology. The problem is that the market is inundated with event tech solutions, leaving you overwhelmed by the sheer amount of options available.

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Which meeting design books should I buy?

Conferences that Work

Whether you’re a meeting design novice or seasoned pro, you will learn really important things from this book. Intentional Event Design ( ebook or paperback ). Amidst the myriad books on creating and running events, Intentional Event Design , by Tahira Endean and published in 2017, stands out.

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Introducing: Attendease Virtual Studio

Attendease

Whether some events may have gone completely virtual or are fully back to in-person, the common trend is that the event portfolio as whole is more diverse now with some meetings and events being hosted virtually, in-person, or hybrid – depending on the objectives in mind.