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12 Imaginative Events and Activations from Rakuten

Bizzabo

Rakuten is a Tokyo, Japan-based organization that was founded in 1997 by Hiroshi Mikitani. In the early and mid-2000s, Rakuten began to acquire other businesses and expand into new markets such as travel, finance, and entertainment. Key Takeaway: Experiential marketing is all the rage — as it should be! LendIt Fintech USA.