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Unlock the power of personalization: How data can supercharge your event customer journey

Planning Pod

In today’s competitive market, event businesses like yours need every advantage to attract and convert leads. Standard customer demographics like budget, event type, and aesthetic are a good starting point, but consider going deeper with modern data. One powerful (and oft-misunderstood) tool at your disposal?

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How To Elevate Attendee Engagement for Virtual Events

Planning Pod

When most people think of the challenges of planning virtual events , their mind usually jumps to all the event technology they must quickly learn and put into action. So why are attendees so distracted when attending a virtual event? With virtual events, there is nobody else present to stare-shame you into paying attention.

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Making the Case for DMCs

PCMA Convene

Prague, in the Czech Republic, is not only a travel destination, but home of the AIM Group International office of Bob Novak, who wrote the white paper, “How to Create a Truly Unique Destination Experience and the Latest DMC Trends.”. Does that mean that DMCs are no longer needed? Tailored Experiences. “If

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5 Meeting Industry Trends That Are Changing the Face of Events

Social Tables

Today, planners are racing to adapt to trends that make conferences and events more engaging and dynamic than ever before. While the shifts are plentiful, there are five that stand out from the fold when it comes to modern event design. Events became the professional development pipeline for that generation.”

Meetings 157
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5 Ways the Meetings Industry is Changing the Face of Events

Social Tables

From more engaging, holistic experiences to the the bold new expectations of “bleisure,” event planners and suppliers are racing to adapt in an industry that’s as dynamic as it’s ever been. While the shifts are plentiful, there are five that stand out from the fold when it comes to modern event design.

Meetings 158
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4 Ways to Create an Event Agenda That Personalizes the Attendee Experience

Social Tables

More than ever before, guests are searching for more than just a “traditional” meeting — they want personalized event experiences that will engage them on multiple levels. Personalized event agendas and experiences take priority. Multiple, customizable, and interactive options for event-goers is key. Make it holistic.

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Hybrid Events: A Complete Guide

Ins'Tent

Yes, hybrid events have become the new “best of both worlds” movement! Hybrid events are great because they provide specific audience access to some or all components of the event. Hybrid events are great because they provide specific audience access to some or all components of the event. Who is the event for? .