Remove Event Marketing Remove Event Planning Remove Negotiating
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Navigating the Future: Top Event Marketing Trends for 2024

IMG

Hey marketing leaders, buckle up because we’re about to dive into the exciting world of event marketing trends for 2024! We are thrilled to share some insights that will not only keep you at the forefront of the industry but also empower you to get more out of your events.

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Hybrid event planning: an executive guide and 6-month practical plan

SpotMe Blog

New to hybrid event planning? A hybrid event can be a great investment for your company – in fact, 86% of B2B organizations that host one see a positive ROI within 7 months. But, to get to that ROI, you first have to know how to plan a hybrid event – and that’s where it gets tricky. What is a hybrid event?

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The Secret to Winning with Exhibitors, Even with Skyrocketing Costs

Smart Meetings

In the recently released report from The Exhibitor Advocate and Evolio Marketing, “The State of the Event Industry: From the Perspective of Exhibit and Event Marketers,” nearly half of exhibitors expressed a mistrust of show organizers.

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Event Marketing Strategy: The Best Recipe For Event Success

Endless Events

Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENT MARKETING? Organizations use event marketing to: Promote the brand to a larger audience.

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The Top 20 Event Planning Books to Read Right Now

GEVME

Corporate business clients often need some food for thought to gain deeper insight into the event planning industry, the services they often use, and so on. Special Events: A New Generation and the Next Frontier by Dr. Special Events: A New Generation and the Next Frontier by Dr. Joe Goldblatt.

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How To Prepare For A Career In Event Planning

Endless Events

Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. But how does one prepare for a career in event planning? Event planning is an umbrella term.

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Navigating Event Contract Negotiation with Finesse

ePly

A Guide for Event Profs in the Age of Rising Costs Welcome to 2024, where contract negotiations continue to be a critical but dreaded aspect of event planning. In this day and age, negotiation skills are even more essential as event professionals strive to deliver memorable experiences while staying on budget.