InGo

MARCH 22, 2022

From the fashion industry to sports , it seems like everyone is jumping on this digital trend bandwagon. But should event marketers join? The upsides of the metaverse for event marketers So, should you run to your boss and ask for VR glasses? The post Should Event Marketers Care About the Metaverse?

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Event Marketer

OCTOBER 24, 2024

But in promoting its new fashion collections and convenient online shopping experience, the brand wanted to engage consumers where they are—anywhere—and offer a trendy, luxe and convenient experience. There are more than 4,600 Walmart brick-and-mortar stores spread across the U.S.

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MPG Event Marketing

JANUARY 18, 2018

In this blog series we’ve delved into a huge range of strategy, tactics and skillsets that can take your event marketing to the next level. Hopefully, event marketers following our posts have been able to pick up plenty of ideas and guidance they can successfully apply to their own working techniques. Keep checking in.

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MPG Event Marketing

DECEMBER 14, 2017

We strongly believe at MPG that event marketers are ideally suited to being event project managers and that they should actively step up and claim this role. Multi-tasking marketers suited for project management. Many businesses underestimate the need for strong management in event planning.

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Event Marketer

AUGUST 23, 2021

For St-Germain elderflower liqueur, that notion flourished amid blooms, fashion and dance in a pop-up located in New York City’s SoHo neighborhood, Aug. Agencies: The Gathery (event production); Tin Can Studios (floral décor), both of Brooklyn, NY. Summer cocktails taste most refreshing against an inspiring backdrop.

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Event Marketer

SEPTEMBER 16, 2024

8 during New York Fashion Week, things got weirder when Tommy Hilfiger hosted a spring 2025 runway show aboard the vessel. A host of glitzy celebrities hopped aboard the Hilfiger-branded ferry to view the nautical-themed fashion show. Then on Sept. Here’s hoping. Maybe we’ll see the Keebler Elves hit the runway at next year’s show?

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Event Marketer

SEPTEMBER 11, 2024

MAGIC, Project, and Sourcing at Magic, three fashion trade shows run by MMGNET Group, returned to the Las Vegas Convention Center from August 19-21, bringing unique perspectives on fashion and activating for diverse apparel markets. Bring it on! Want us to cover your booth? Reach out to EM’s editor-at-large Anna Huddleston.

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Event Marketer

DECEMBER 20, 2024

Work is already underway on the next Winter and Summer Olympics, and both Walker and Wamsley predict whats to come in Milano-Cortina 2026 (how will high fashion come into play?) The post Podcast: Inside Canada Olympic House and Air Canadas Paris 2024 Campaign, with Mosaic and Wasserman appeared first on Event Marketer.

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Event Industry News

FEBRUARY 4, 2020

Together with his husband, renowned fashion photographer Carlos Lumiere, Stephan founded the Lumiere collection in 2007 and has curated the illustrious Embassy venue on Grosvenor Place over the past 12 months into a stylish set of event spaces, hot on interior design.

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Event Marketer

MAY 29, 2023

For some, the floral, bright fashions and colorful variety of bold fascinators and hats on display are more engaging than the actual horse race, and White Claw offered up experiences that tapped into “the next wave of style” at two Shore Club locations inside Churchill Downs Racetrack. “I Fashion was the clear choice for the Derby.

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MPG Event Marketing

JANUARY 18, 2018

In this blog series we’ve delved into a huge range of strategy, tactics and skillsets that can take your event marketing to the next level. Hopefully, event marketers following our posts have been able to pick up plenty of ideas and guidance they can successfully apply to their own working techniques. Keep checking in.

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Event Marketer

AUGUST 16, 2024

The locale has historically attracted some ultra-high-end fashion houses , but 2024 brought other types of brands into the mix, too, including Sparkling Ice and CeraVe. With all of the experiential activity taking place, we rounded up some of the best brand experiences from one of the industry’s hottest summer properties.

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Event Marketer

OCTOBER 24, 2024

And in true “Deadpool” fashion, the promotions were quite cheeky: “Fans are encouraged to get their butts over to each tour stop to snag some sweet prizes and snap those legendary selfies with the variants.”

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Event Marketer

MAY 7, 2024

More Festival Strategies: Coachella 2024 Experiential Marketing: Shower Portals, Manifest Stations and ‘Surpr-ICES’ The Full SXSW 2024 Recap: 11 Experiential Marketing Trends Spotted in Austin Event Marketer: Tell us about BDG Media’s refreshed approach to experiential. Music to any marketer’s ears.

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Event Marketer

MARCH 21, 2022

18-20 at Cleveland Public Square, Klarna officially made its first foray into the sports arena with the pop-up “Klarna All-Star Vault” experience that showcased the crossover between fashion and basketball throughout the league’s 75-year history. Step up to the Klarna All-Star Vault: Photo credit: Kelsey Rose.

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MPG Event Marketing

DECEMBER 14, 2017

We strongly believe at MPG that event marketers are ideally suited to being event project managers and that they should actively step up and claim this role. Multi-tasking marketers suited for project management. Many businesses underestimate the need for strong management in event planning.

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Event Marketer

FEBRUARY 15, 2024

Attendees are promised the “perfect mashup of 1957 and 2024” with a mix of theater, dance, tech and fashion that will take the shape of shops, flash mobs and an AI-generated Marilyn. The post Coca-Cola and Time Out Launch a ‘Foodmarks’ Campaign with Global Destinations and Activations appeared first on Event Marketer.

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Event Marketer

OCTOBER 31, 2022

More Influencer Event Strategies: Benefit Cosmetics Shares 10 Tips for a Lucrative Influencer Event. New York Fashion Week: Bose Uses Sensorial Touchpoints to Bring its ‘Sound is Power’ Mantra to Life. More Scenes From the Event: Photo credit: Luis Ruiz.

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Event Marketer

AUGUST 2, 2021

New York Fashion Week will run from Sept. The immersive 29Rooms , which usually takes place around Fashion Week, will return this September in New York City. The post How Major Fall Conferences are Betting on the Return of In-person Attendance appeared first on Event Marketer. The Chicago Marathon will run on Oct.

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Event Marketer

DECEMBER 21, 2023

So when it came time to unveil its QuietComfort Ultra Headphones, QuietComfort Ultra Earbuds and Immersive Audio technology over the fall, the brand leveraged the buzz around New York Fashion Week, a two-pronged engagement strategy and an iconic venue to live up to its lofty reputation—and then some.

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Event Marketer

JULY 1, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover vodka iced tea parties, AI fashion shows and Beverly Hills boomboxes. To showcase how Motorola’s smartphones are not just cutting-edge devices, but also fashionable accessories.

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Event Marketer

OCTOBER 10, 2022

Bose strutted into New York Fashion Week (NYFW) with a new “Sound is Power” mantra and a blend of art and technology experiences that introduced its QuietComfort Earbuds II and reinforced the idea that audio is more powerful when it’s personalized. An LED ticker tunnel served as a share-worthy entry moment.

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Attendease

FEBRUARY 7, 2022

Whether you’ve gawked at the lineups outside an Apple Store for the newest iPhone the week after an Apple Event, stumbled upon a unique pop-up during your lunch break, or waded through the crowds around your local convention centre after an auto show, one thing is for certain: experiential marketing is more popular and more effective than ever.

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Event Marketer

MARCH 28, 2022

When Randle isn’t charming the ladies, he’s at events with his male granfluencer crew, the Silver Fox Squad ( @silverfoxsquad ), which aims to inspire others through the “power of style and creative fashion minds.”. GRANFLUENCER TYPE: The Power Couple. NAMES: Pauline and Geoffrey Walker. HANDLE: @geoffreywalk. AGES: 88 and 91.

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Event Marketer

FEBRUARY 7, 2022

3-4 at historic Harlem Parish and offered content programming, murals, fashion displays, local vendors and refreshments. We partnered with local Harlem fashion, art and culinary Black-owned brands and gave people the opportunity to come out to meet some of these visionaries and sample their products. Agency: Allied Experiential.

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GEVME

AUGUST 15, 2019

Infusing events with hands-on experiences. It’s easy to fill in a site with digital panels and robots, but don’t forget that the use of the latest event technology trends just for the sake of fashion is ornamental only and unjustifiable from a financial point of view. The top 5 event marketing trends.

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Event Marketer

OCTOBER 4, 2022

“‘Monarch’ is rooted in country music; there’s glitz and glamour and fashion. 11] aligned perfectly with New York Fashion Week.”. The post FOX Leans on Fandom Strategies and Transactions with a ‘Monarch’ Series Pop-up appeared first on Event Marketer.

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Endless Events

FEBRUARY 28, 2023

And you can’t host your event and community in the same place, either. That’s why it’s usually better to opt for an event marketing technology platform to do your promotions, community, and events in one place. Be sure to blend your event to-dos with your company-wide marketing calendar.

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Event Industry News

OCTOBER 29, 2021

Far from a temporary phenomenon in response to the shutting down of physical events and traditional studios during the Covid-19 crisis, a recent report published by Allied Market Research reveals that the UK and Ireland virtual event market is expected to grow at a CAGR of 13.3% to reach £26.3 billion by 2027.

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Event Marketer

DECEMBER 27, 2021

Kohl’s served as presenting sponsor of an inclusive drive-in fashion show promoting adaptive fashion. There is an unexpected benefit to activating a fundraising event within a pandemic environment: accessibility. Runway of Dreams typically hosts a gala to coincide with New York Fashion Week. Agency: GDX Studios).

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Event Marketer

JANUARY 24, 2022

Fans can enter the mystical space centered around technology, art, fashion, music, sustainability and culture, and take a journey to discover exclusive NFTs. Even fast fashion retailers are thinking forward. The post Scavenger Hunts, Mobile, Metaverse: Event Trends for 2022 appeared first on Event Marketer.

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Event Marketer

DECEMBER 21, 2023

Luxury Event Strategies You Might Like: How the Genesis House Showroom Immerses Visitors in the Future of Luxury Automotive Industry Voices: How to Harness ‘Quiet Luxury’ in Event Marketing The event’s first night was invite-only with press, celebrities, influencers and brand ambassadors flooding the Lab-Grown Diamond District.

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SmartMeetings

JUNE 12, 2018

It’s the fastest way to spread the word about upcoming events, connect with potential attendees and boast about what makes you the best planner. But nothing truly beats good, old-fashioned email. So, how do you run a successful email marketing campaign without bothering subscribers, being ignored or sending out irrelevant emails?

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Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. As part of the release of MGA’s Kylie Jenner-inspired Bratz “Fashion Dolls,” the brand is popping up exclusively at U.S. Agencies: Infinity Marketing Team ; Zeno. billion mobile AR user devices worldwide.

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Big Tickets

OCTOBER 13, 2017

Or, you can go the old fashion way and just use one image. Want to know more about how you can use Facebook to market your events? The post Event Marketing With Facebook Ads appeared first on Xorbia Tickets. Facebook automatically plays videos, which does a phenomenal job grabbing attention.

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Event Marketer

JANUARY 3, 2022

Sponsors with organic connections to the show infused their products into the event, including a fashion installation by MONSE that featured stylish ensembles from the reboot. The post How HBO Max’s Immersive Townhouse Let Fans Live as a ‘Gossip Girl’ appeared first on Event Marketer.

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Event Marketer

OCTOBER 18, 2024

Samples were placed on stands fashioned out of tires. More Trade Show Coverage: Tasty Tactics: Sampling Ideas from the Exhibitors at Expo West 2024 Natural Products Expo West 2024: Five Booth Trends on Display The post Hot Flavors: Six Brands That Crushed Sampling at NACS 2024 appeared first on Event Marketer.

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