Event Marketer

DECEMBER 21, 2023

So when it came time to unveil its QuietComfort Ultra Headphones, QuietComfort Ultra Earbuds and Immersive Audio technology over the fall, the brand leveraged the buzz around New York Fashion Week, a two-pronged engagement strategy and an iconic venue to live up to its lofty reputation—and then some.

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Event Marketer

MARCH 15, 2024

“We’re really expanding more and more into that experiential marketing zone,” says Shawn Patel, cmo at ~Pourri. The feel to SXSW isn’t just music, it’s tech, right? And we’re incorporating a new tech into the festival with our NFC technology.

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Event Marketer

OCTOBER 18, 2024

Samples were placed on stands fashioned out of tires. The icy-cold vibe of the exhibit did right by the cool tech, and pouring the samples into the ice sculpture to chill made for an engaging and delicious experience. Sasquatch was posing for pictures from the crowded bleaches.

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Event Marketer

FEBRUARY 7, 2022

More Art-centric Event Strategies: How Nine Brands Painted the Town Red at Art Basel Miami Beach. Art, Emerging Tech: Five Insights on Bombay Sapphire’s Stir Creativity Platform. The High West Whiskey Train Tour led attendees in the North Side Lounge into an American West-themed bar that resembled an old-fashioned train caboose.

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Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. But these days, many companies are leveraging augmented reality in events more intentionally to enhance their experiences and offer something of value to users. Agencies: Infinity Marketing Team ; Zeno.

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SpotMe Blog

DECEMBER 20, 2021

Best Practice #5) You’re Going to Need an Overarching Event Marketing Strategy That. Tech Equipment Matters. Best Practice #5) You’re Going to Need an Overarching Event Marketing Strategy That Includes and Leads up to Your Webinar. Includes and Leads up to Your Webinar. a Must-Have.

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Eventory

NOVEMBER 27, 2018

Benefits for women specialists at every stage of Tech career. After all, there needs to be a rather impressive list of pros for women from attending women in tech events. First of all, the event focus on their problems in the industry. First of all, the event focus on their problems in the industry.

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Event Marketer

JULY 11, 2024

The rebranded Canadian summit marks parent company Web Summit’s expansion into North America and adds to a growing global portfolio of events, which includes its flagship tech conference in Lisbon, Portugal; Web Summit Rio in Brazil; Web Summit Qatar; and RISE in Hong Kong. Email Juanita.

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SpotMe Blog

JULY 6, 2021

Keep reading to find out how today’s event specialists are making events work for them from planning and organizing, to design and production. Want more event industry insights straight from the source? Catch the latest episodes of The Event Marketing Show ! 7 Event Planning Tips to Host Successful Events in 2021.

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Event Industry News

OCTOBER 29, 2021

Far from a temporary phenomenon in response to the shutting down of physical events and traditional studios during the Covid-19 crisis, a recent report published by Allied Market Research reveals that the UK and Ireland virtual event market is expected to grow at a CAGR of 13.3% to reach £26.3 billion by 2027.

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Event Marketer

JUNE 17, 2024

THE REALREAL MAKES A STATEMENT ON FAKEFAKE LUXURY GOODS New York City’s Canal Street has been a mecca for counterfeit designer handbags and other luxury goods for decades, but The RealReal, an online marketplace for authenticated luxury fashions, is giving swindlers a run for their money. million sportscar to a $55,000 bottle of cognac.

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Event Marketer

SEPTEMBER 23, 2024

19-21, bringing its unique blend of style, tech, and bold looks. Fashion eyewear brand OGI highlighted its commitment to independent thinking with a splashy space complete with thoughtful furniture pieces in eye-catching colors, a purple chessboard and cool details like a stack of LIFE magazines under a gramophone.

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Event Marketer

NOVEMBER 14, 2022

As a nod to its tech prowess and recent acquisitions of companies like E-Trade and Parametric, the brand also invited visitors to pose for an augmented reality-powered photo op that transformed them into astronauts. This isn’t the first time in recent memory that Morgan Stanley has demonstrated its commitment to inclusivity.

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Event Marketer

JULY 25, 2024

Spanning two long tables, the surfaces’ “screens” (sealed under an acrylic layer to protect from food and drink) displayed curated animations and images that matched the speakers’ presentations throughout the evening.

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Event Marketer

MARCH 11, 2024

The 38 th edition of the SXSW Conference and Festivals in Austin is officially underway, providing nine jam-packed days (March 8-16) of sessions, music and comedy showcases, film and tv screenings, exhibitions, tech competitions, awards ceremonies—oh yeah, and killer experiential marketing activations.

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Endless Events

NOVEMBER 9, 2020

In that case, you’ll want to give priority to the quality of the live stream, as well as the possibility of recording, editing, and making the sessions available post-event in an on-demand fashion. This will always depend on how tech-savvy your audience is. User-Friendly UX .

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Planning Pod

APRIL 12, 2020

Style – What should the theme or tone of the event be (luxury/high-end, modern, tech oriented, rustic, etc.) As for your line items, you should divide them up into two categories – expenses and income – and depending on your event and particular needs, your line items can include the following: Event Expenses.

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Event Marketer

OCTOBER 11, 2023

Fusing fashion and tech, Vision Expo West 2023 welcomed eyecare professionals from all facets of the optical and vision industry at The Venetian Convention Center & Expo in Las Vegas Sept. The post Field Report: Steal-Worthy Activation Ideas from Vision Expo West 2023 appeared first on Event Marketer.

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Event Marketer

JULY 27, 2021

Whether it’s keeping fans safe through touchless solutions or getting their hearts thumping through virtual reality, “there is a tsunami of tech and data coming at us,” says Rajamannar, and that technology will play an even bigger role in on-site fan activations than it did pre-pandemic.

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Event Marketer

JANUARY 16, 2023

Through the years, redditors have kept their fingers on the pulse of the latest trends in tech—often predicting the next big thing through subreddits like r/electricvehicles (started in 2009) and r/bitcoin (established in 2010). The post How Community Data Informed Reddit’s First Experiential Space at CES appeared first on Event Marketer.

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Event Marketer

NOVEMBER 25, 2024

Partner: Avenge Creative, fabrication) Photo credit: Line 8 Photography TECH WORLD ATTENDEES MEET AN ‘AI JOURNEY ACCELERATOR’ “Smarter AI for All” was the event theme at the Lenovo Tech World ’24 user conference in Seattle last month, but the host didn’t just want attendees to learn more about AI, it wanted them to interact with it.

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Endless Events

JUNE 27, 2018

For example, consider how these venues have synergy with the brand or type of event: Modern art studio for a fashion-forward brand. Mansion for a brand breaking into the luxury market. You can see that the values or characteristics they have in common could be used to strengthen the event marketing.

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Event Marketer

MARCH 23, 2022

The organizers and sponsors behind the South by Southwest (SXSW) conference and festivals have been “keeping Austin weird” since the annual event was established in 1987. In addition to taking place as usual in downtown Austin, a virtual edition of SXSW 2022 was offered to expand the globally-recognized event’s reach.

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Event Marketer

AUGUST 18, 2024

Dubbed the “marketplace at the crossroads of pet culture and business,” the trade show was a launchpad for over 800 products, with some of the busiest categories on the show floor including natural, fashion, growing, and small animal and aquatic. The post Field Report: Six Exhibit Trends from SuperZoo 2024 appeared first on Event Marketer.

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SpotMe Blog

MAY 4, 2021

Evaluate your current event tech stack, and research which platforms will support it. On the other hand, if you’re feeling ambitious, find your ideal virtual event platform and update your tech stack to match it. Can your current software support this year’s biggest events? Check out our Event Technology Guide. #3)

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Event Marketer

JULY 3, 2023

These tentpoles are also gathering places where our industry can come together to find out what’s new and what’s next, and it’s where we can bring to life Reddit’s amazing communities and showcase the immense value for marketers and brands alike.” But we also needed to communicate that Reddit is at the forefront of what’s happening in tech.

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Event Marketer

JULY 9, 2024

The festival promises to showcase new cinematic voices, lesser-known archival finds and complex storytelling through a dozen screenings that will be supported by panels, expert workshops and social events designed to cultivate dialogue and community engagement.

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Event Marketer

SEPTEMBER 25, 2023

For more than just packing travel essentials, luggage has become its own fashion statement, with the features and tech to match. Step inside The BÉIS Hotel: Photo credit: Flannery Underwood, Underwood Studios The post Luggage Brand BÉIS Activates a Shoppable Three-city Hotel Pop-up Tour appeared first on Event Marketer.

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Event Industry News

OCTOBER 14, 2019

Read the Event Tech Q&A here. A director of and production manager at EnTEEtainment Ltd, Frankie specialises in technical production management, artist liaison and CAD drawing at a variety of events. Read the Event Tech Q&A here. Aleksandra Panyukhina, Head of Event Marketing at SEMrush.

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Event Marketer

NOVEMBER 22, 2022

From the installations to the panels to the sponsor activations to the fusion of art with music, fashion and film, SCOPE is slated to be an affair to remember, particularly as post-pandemic audiences become more comfortable attending live events. The show , taking place this year Nov. 29 to Dec. Photo credit: SCOPE.

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Event Industry News

DECEMBER 6, 2022

Cackett (below) brings to the Brandfuel team 20 years of experience working in the tech, automotive, fashion, sport and entertainment industries, with brands such as Lululemon, Ineos Grenadier, Samsung, Disney, Converse, Volvo, Sky and Warner Media.

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Expo Pass

JANUARY 3, 2024

Across four days in Las Vegas, you’ll participate in 150+ sessions with topics including Event Marketing, Business Practices, and Technology. This conference is a great way to broaden your event planning horizons. The result is happier attendees and lowered stress for event staff, a win-win for everyone!

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Event Marketer

JULY 3, 2023

—Theresa Travis, Executive Director-Marketing Engagement, Experiential and Influencers, Freeform A custom welcome sign greeted attendees as they entered the post-screening reception at Elysian Park. There was also a roaming videographer capturing footage on what looked like an old camcorder but was, in reality, powered by an iPhone.

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Event Leadership Institute

MARCH 8, 2018

Today’s event marketers are tech savvy and data driven. They understand the importance of engaging attendees long before and after the event itself. Defining goals and understanding how to measure success is the key to maximizing your event ROI. Marketing Automation. Marketing Automation.

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Event Marketer

AUGUST 30, 2024

Agency: Wasserman) (AT&T at WNBA Live) LED Furniture Quest Software held its annual sales kickoff event that brought 1,200 of its employees from across the globe for a weekend of professional development and team building with a festival-style event at the Anaheim Hilton.

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Socio Events

JANUARY 26, 2023

In this article, we will explore some examples of in-person events , provide tips and tricks for planning and running them, and share best practices for making the most of your event. From in-person event types to choosing the right event tech, we’ll cover everything you need to know to make your in-person event a success.

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Bizzabo

JANUARY 17, 2019

In this guide we will take a look at everything you need to know about event branding in 2019 and beyond. What Is Event Branding? Event branding is capturing the essence of your organization's brand and giving it its proper due in your event marketing campaigns. Digital Event Branding. Streamlined.

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