Event Marketer

SEPTEMBER 12, 2024

Among “cheeky” headlines on the sponsorship: “Mick Jagger Hints He May be Ready to Embrace Old Age by Letting America’s Biggest Organization for the Elderly Sponsor the Rolling Stones’ Upcoming Tour” ( The Daily Mail ) and “The Rolling Stones’ Boomer Superfans Crashed AARP’s Website.” ( The Philadelphia Inquirer ).

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Sponsorships Negotiating Social Media Travel 282

Event Marketer

APRIL 11, 2022

More Sports Sponsorship Tactics: Capitalizing on Golf’s Growth, Tito’s Handmade Vodka Debuts a PGA Tour Lounge. As a heritage sponsor, we’ve always tried to find ways to make sure there’s mutual value,” says Ryan Keen, senior marketing manager at the Coca-Cola Company. million people. “As RODEOHOUSTON ?

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Sponsorships Apparel Sustainability Sports 353

Event Marketer

DECEMBER 11, 2023

The program encompassed sponsorships of more than 50 college football teams, and on-site activations that spanned performances by top djs, photo moments, interactive games and a whole lot of cold ones. Another Bud Light sponsorship that made headlines was the “World’s Largest Tailgate” hosted in partnership with the Kansas City Chiefs.

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Sports Sponsorships Wireless 2023 299

Event Marketer

APRIL 10, 2023

The appeal is evident: “Picklers” represent a broad demographic for brands to connect with, and as more dollars are being poured into the sport every day, it’s likely that sponsorship—and engagement—opportunities will only get better from here. People want to be part of the action,” says Makena Berchem, brand manager-partnerships at Carvana.

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Sponsorships Sports Social Media Marketing 246

Event Marketer

MARCH 25, 2024

Fun fact: Women were at the helm of the tour, including creative direction, executive production and project management, and an all-female production crew was specifically hired to bring the bus tour to life at each stop. And at various craft stations outside of the bus, fans can personalize their exclusive merch.

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Sponsorships Insurance Sports Banking 289

Event Marketer

OCTOBER 2, 2023

Bria Washington, Manager-Sports Marketing, Coca-Cola During the two-day activation, Coke distributed 8,100 samples of products from across its portfolio. I didn’t want it to just be a solo JLab activation within a Coke footprint,” says Bria Washington, manager-sports marketing at Coca-Cola. “It Agency: 160over90.

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Sports Sponsorships Retail 2023 328

Event Marketer

APRIL 3, 2023

We care about competition and performance and being advanced, but it’s also about the daily athlete,” says Félix Bedolla, brand communications manager at adidas MENA. “In What’s more, adidas is in the process of adjusting its sponsorship contracts to ensure men’s and women’s teams are compensated equally by the brand.

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Sponsorships Sports Social Media Contracts 264

Event Marketer

APRIL 10, 2023

Consumers’ interest in the sport is booming—and that translates to big-time sponsorship opportunities for brands who take the time to understand who the fans are and how to speak to them authentically. So we tapped two brands that jumped on sponsorships early to find out what they’ve learned.

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Sponsorships Sports 2023 2021 246

SpotMe Blog

SEPTEMBER 23, 2021

The best events bring together thought leaders who can provide unique value to guests. Event sponsorship is a well-used tactic to help with both funding and value delivery for large and small events. . But how do event planners find sponsors, and is it worth it to host a sponsored event? In-kind sponsorship.

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Sponsorships 2021 Food and Beverage Marketing 242

Event Marketer

APRIL 10, 2023

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

Sports 246

Sports Sponsorships 2023 Social Media 246

Attendease

JANUARY 16, 2024

With event costs rising yearly, you will want to bring in revenue from as many channels as possible. Luckily, sponsors are here to make event costs easier to manage and to help generate significant revenue for your event. This is why event sponsorship packages are crucial because they help you get more sponsors.

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GEVME

MARCH 24, 2022

That said, there’s more to the role of the metaverse in the events industry than to elevate the audience’s experience. From event marketing to sponsorships, the metaverse is likely to set the future of events. But first, let’s understand why the metaverse matters to event marketers.

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Sponsorships Event Marketing Marketing B2B 156

Event Farm

JUNE 19, 2017

Not surprisingly, some of the biggest brands —including LinkedIn and Dunkin' Donuts—tap into INBOUND's reach by sponsoring the event. What were you doing before taking the Sponsorship Manager position at INBOUND? We actually keep speaking content and sponsorship completely separate.

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Sponsorships Management Speakers Marketing 149

Event Marketer

NOVEMBER 30, 2022

Event marketers today are grappling with the rising cost of event services, extensive shipping delays and labor shortages. And while there’s a general sense of optimism, the majority of event marketing budgets are not expected to be fully reinstated to 2019 spend levels until next year, or even 2024 for some organizations.

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2023 Sponsorships 2024 2019 325

Event Marketer

OCTOBER 30, 2024

The event also featured entertainment from 75 performers, spanning djs, musicians, martial arts experts and traditional dance performances. Sponsorship-wise, attendees could grab the mic in karaoke sessions sponsored by Minus 196 and try their hand at Mahjong with influencer group Mahjong Mistress, sponsored by Suntory.

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Marketing Entertainment 2024 Sponsorships 289

Event Marketer

MARCH 28, 2024

Cyndie Wang, VP-Global Sponsorships and Brand Experience, Hewlett Packard Enterprise (HPE) No two days are ever the same for Cyndie Wang. But Wang’s closest partners through all of the events and projects on her plate are the people on her own team—one she’s built up since her start with HPE in 2015.

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2015 Sponsorships Sports Entertainment 320

Event Marketer

FEBRUARY 14, 2025

SiriusXM subscribers and Pandora listeners were treated to several sponsorship activations and lounge experiences. The post Super Bowl LIX: 16 More Brand Activations, Parties and Stunts from NOLA appeared first on Event Marketer. 6, but that wasnt all that went down at The Fillmore.

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Sports Apparel Sponsorships Hospitality 239

Event Marketer

SEPTEMBER 27, 2023

Our annual listing of the Top 100 agencies serving the event marketing industry has arrived Behind every powerhouse brand experience is an event marketing agency whose people live for “live.” Indeed, there are hundreds of creative and integrated marketing agencies across the landscape. Your RFPs can now… go out.

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2023 Trade Shows Sponsorships Event Marketing 328

GEVME

JULY 4, 2018

If no one heard about your event, it never really happened. Event marketing is your lifesaver when you need to explain to the world why you haven’t been getting a good night’s sleep for the last few months. But it’s obviously not the only reason you should fall in love with event marketing. Sponsorship targets.

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Event Marketing Marketing Social Media Events 159

Attendease

JANUARY 6, 2023

Whether you build a real studio for your online events or a virtual background, this will surely make you stand out from the crowd! Sponsorship Opportunities. When running virtual events, the sponsorship packages will need to be adapted to a new reality. Finding the Right Virtual Corporate Events Platform.

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Corporate Events Sponsorships Speakers Events 360

Attendease

FEBRUARY 29, 2024

For instance, let’s say that you’re preparing to host a hybrid event , like a conference or networking session. Your event team will likely include the following roles: Event Manager. They’ll create a timeline for your planning and managing the event budget. Marketing and Communications Manager.

Social Media 381

Social Media Sustainability Sponsorships Management 381

Event Marketer

MAY 23, 2024

Across two weekends this year, April 25 to May 5, the festival dedicated the Cultural Exchange to Colombia, welcoming close to 200 participating Colombian artists who filled the air with cumbia, salsa and Afro-Caribbean rhythms, making it the event’s largest country celebration to date.

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Sponsorships Travel 2024 2023 306

Picatic by Eventbrite

FEBRUARY 17, 2023

Snagging a sponsor can take your event to the next level and create future opportunities for expansion — but many event creators hit a wall when trying to find and nurture potential sponsors.

Sponsorships 195

Sponsorships Marketing Events Management 195

GEVME

JUNE 4, 2019

For many event managers, sponsors are a major source of income. They either make your event profitable or allow you to invest more in it. Searching for and finding sponsors for your event is the most important part of what we do. Why is event sponsorship crucial? Creating a sponsorship proposal.

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Sponsorships Trade Shows Events Advertising 136

Smart Meetings

JANUARY 24, 2025

In the recently released report from The Exhibitor Advocate and Evolio Marketing, “The State of the Event Industry: From the Perspective of Exhibit and Event Marketers,” nearly half of exhibitors expressed a mistrust of show organizers. Its a win-win-win-win!

Trade Shows 130

Trade Shows Sponsorships Negotiating Marketing 130

Attendease

FEBRUARY 6, 2019

Watching an event unfold successfully is a bit like taking in the performance of a world-class ballet or an elite-level gymnast. Managers in charge of national and regional events know that it takes blood, sweat and tears to get an event to go off without a hitch. Take your event’s website. An added bonus?

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Event Management Management Event Apps Technology 225

Event Marketer

AUGUST 18, 2024

John Vertin, Special Projects Manager, Skouts Honor Pet Supply “Last night was… not exactly legal,” read a sticker placed in the restroom at the Mandalay Bay Convention Center, featuring dogs getting chased by a police car down the Las Vegas Strip. It was a fun experiment and it worked.

Trade Shows 288

Trade Shows Retail Sponsorships 2024 288

Attendease

MARCH 19, 2024

However, without proper planning and coordination, juggling multiple events can quickly become chaotic and overwhelming. This post covers key strategies to help you manage multiple events at once— without pulling your hair out. Regularly update the calendar with any date changes, new events, or task completions.

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Management Event Management Contracts Corporate Events 195

Event Marketer

NOVEMBER 14, 2024

In a booth that hardly had any elements beyond a backdrop and several printers, Purina managed to create one of the most exciting and popular activations on the expo floor, because when your bulldog says, “Running is ruff! You rock!” or your cat says, “I’m watching from the couch,” it’s hard not to feel the love.

2024 299

2024 Food and Beverage Retail Marketing 299

Attendease

AUGUST 6, 2024

Whether you’re a seasoned event planner or tackling your first fundraiser, this blog post will guide you through 10 easy-to-follow steps to ensure your next fundraising event is a resounding success. Look for opportunities to secure in-kind donations or sponsorships to offset some of your expenses.

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Social Media Sponsorships Retail Venues 370

Event Marketer

DECEMBER 30, 2024

Michelle Rosen Sapir, group business lead, brand and reputation events and experiences at Google, spearheaded the Inclusive Event Design Guide project, along with Melissa Luu, event manager-events and experiences. HPE Delivers the First-ever Corporate Event Keynote at Sphere Step aside, U2.

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2024 Trade Shows Retail Corporate Events 130

Event Marketer

OCTOBER 3, 2022

She’s creating her own space and celebrating her own beauty regardless of what the world thinks,” says Melanie Denson, senior communications manager-NA multicultural hair care at Procter & Gamble. “As Here, we present five ways P&G maximizes its long-running sponsorship presence on-site. A presence that is “felt.”.

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2030 Sponsorships 2007 Fashion 312

GEVME

APRIL 11, 2019

The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Event marketing plan definition & examples. What is an event marketing plan? Why d o you need an event marketing plan?

Event Marketing 149

Event Marketing Marketing Tech Events 149

GEVME

MARCH 28, 2019

Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure event marketing success. Setting SMART goals.

Event Marketing 149

Event Marketing Marketing Social Media Event Apps 149

GEVME

JUNE 20, 2019

Are you looking for an event sponsor or perhaps you want to become one? If so, you will certainly be interested in writing event sponsorship for the event. What is event sponsorship? Learn about your sponsorship obligations as an existing sponsor. How to write rules for event sponsorship.

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Sponsorships Advertising Social Media Events 120

Event Industry News

MAY 23, 2024

Event Industry News | Event Tech Live | Event Sustainability Live Role Overview: We are looking for an experienced Marketing Manager to join our team. You would work closely with our Sales & Marketing […]

Marketing 129

Marketing Management Sponsorships Sustainability 129

GEVME

JANUARY 4, 2022

When asked about the virtual events taking over the in-person ones, Sara Lieber, Event Marketing Manager at Drift said that ‘’While we are looking for the in-person events to be back in 2022, the virtual component is going to be there to reach larger audiences’’. .

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