Event Marketer

MARCH 14, 2022

The high-tech projections featured historic NBA highlights from four decades across four cities. The program took place at NBA Crossover, a tentpole fan event highlighting the intersection of the NBA, pop culture and technology that attracted an array of sponsors as part of NBA All-Star Weekend, Feb. 18-20, in Cleveland. “For

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Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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Guidebook

DECEMBER 31, 2024

In the evolving event industry, balancing budgets and delivering quality experiences is a priority for todays event planners. As highlighted in the 2024 State of Event Marketing report, 78.5% Event registration technology allows you to create a cohesive brand experience from registration through to event day.

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Tech 2030 Technology 2025 78

Event Marketer

SEPTEMBER 22, 2023

INBOUND, HubSpot’s annual Boston-based conference connecting business, marketing and sales professionals familiar with its marketing software, welcomed 11,000 global attendees Sept. The post Take a Tour of INBOUND 2023: Wearable Tech, Accessibility and Communities appeared first on Event Marketer.

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Event Marketer

DECEMBER 14, 2023

Intel orchestrated unexpected moments of joy while showcasing the company’s deep tech expertise by tapping into the power of music and AI image animation in its booth at AWS re:Invent, Nov. I’m a believer in always bringing something unexpected, a little bit of joy,” says Victor Torregroza, events and experiences manager at Intel.

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Event Farm

JULY 25, 2017

And would you feel as confident in your ability to track the event’s performance? Event marketing campaigns are much more complex than most online campaigns, and event marketing technology is relatively new compared to other martech solutions. That’s understandable—events are complex and difficult to measure.

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GEVME

MAY 29, 2018

Tight deadlines and endless checklists no longer cause experienced corporate event managers to panic. Still, it’s important to understand that by reducing your workload with a strong online system for event management, you have the opportunity to make a corporate meeting even more brilliant.

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Smart Meetings

APRIL 15, 2022

Capturing the content produced at an event and leveraging for ongoing communication was one of the marketing strategies being stressed in many of the sessions. Read More : Hybrid Events: What Cvent Says You Need to Know. An Enhanced Event Marketing and Management Heart.

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Attendease

MAY 9, 2023

Corporate event marketing has become a critical component of customer acquisition. Corporate events facilitate in-person relationship-building, boost employee satisfaction, and foster a sense of community amongst the attendees. Despite the unique advantages of corporate events, marketing them can be challenging.

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EventTechBrief

OCTOBER 25, 2018

A little more than six years ago, Adam Parry, a self-proclaimed “tech guy,” noticed a void in his industry. While technology was completely transforming other industries in the UK, the events industry seemed mostly to be living in the dark ages. The response to the event, which they named Event Tech Live , was surprising.

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EventMB

MAY 26, 2022

London and New York-based event tech company Glisser raised $4.9 Australian events management software provider EventsAIR has received a significant private equity investment, believed to be over $100 million, led by The Riverside Company. Glisser Raises $4.9M in Private Equity Funding. May 17, 2022. March 29, 2022.

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Picatic by Eventbrite

JANUARY 22, 2019

Planning and managing multiple events is a constant juggling act. You’re not just managing your venue, vendor, caterer, staff, and sponsors for one event — you’re managing multiple sets of them for each event!

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Event Marketer

FEBRUARY 24, 2025

Event marketers were among some of the earliest adopters of AI but the scope was initially limited to back of house functions like developing creative concepts, streamlining operational processes and generating RFP responses. And these are just some of the powerful ways AI is driving engagement and ROI at events.

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Attendease

NOVEMBER 14, 2024

As a project coordinator or marketing manager, you’ve likely been tasked with planning company and product events —even though event planning isn’t a core function of your role. Choosing the right event management software can revolutionize your processes for putting on successful, highly profitable events.

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Event Marketer

OCTOBER 30, 2024

community show, bringing the program’s tech commentary to the gaming community IRL. Intel’s tech was also on display across a range of activations within the Night Market. To boot, more than 1,500 FIU student volunteers showed up to lend a hand at the event.

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Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

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Event Marketing Marketing Social Media Consulting 195

GEVME

MAY 15, 2020

While it may be difficult for many to grasp the idea of converting a physical event into a virtual event, we are here to help you discover the possibility of doing just that with a step by step guide to inform event organizers how to manage big events online. What is a Large Online Event?

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Event Marketer

OCTOBER 19, 2021

that enables robust and scalable COVID-19 safety protocols for in-person event attendees, including attendee registration management, vaccine and testing status verification and testing vendor integration to help issue testing kits. Salesforce also launched Dreampass, a technology powered by Health Cloud 2.0 Agency: George P.

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Tech Sponsorships 2021 Entertainment 246

Attendease

FEBRUARY 6, 2019

Watching an event unfold successfully is a bit like taking in the performance of a world-class ballet or an elite-level gymnast. Managers in charge of national and regional events know that it takes blood, sweat and tears to get an event to go off without a hitch. Take your event’s website. An added bonus?

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Event Management Management Event Apps Technology 225

Social Tables

FEBRUARY 17, 2022

Event promotion and social media have always been a match made in heaven. Event marketing on TikTok is no different. From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences. Get started today.

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Event Marketing Marketing Social Media Advertising 179

SpotMe Blog

MAY 24, 2021

Fortunately, we have sophisticated software available today that helps us manage and plan events seamlessly, with each tool serving its own unique purpose. Which tools are best for managing the event, and which are ideal for planning? Event Planning Software vs. Event Management Software: What’s the Difference?

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Marketo Events

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Generating Brand Awareness.

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Event Marketing Marketing Social Media Event Apps 167

Event Marketer

FEBRUARY 8, 2024

Mobileye’s exhibit strategy at CES for years focused solely on market awareness. But the autonomous driving and driver-assistance tech brand, which branched off from Intel last year, has steadily evolved its booth experience at the massive trade show to stimulate excitement and intrigue. market in 2024).

Trade Shows 298

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Eventmobi

MARCH 6, 2024

With so many tasks on your plate, how can you ensure everything gets done while still creating an immersive, engaging event experience? The best event management software will act as your partner throughout the event management process. We’ll cover: What Is Event Management Software?

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Event Marketer

MARCH 28, 2024

As vp-global sponsorships and brand experience at Hewlett Packard Enterprise (HPE), Wang acquires, manages and activates a portfolio of marketing partnerships with the brand’s sports and entertainment customers, while also working on sponsorships, setting strategy, measuring and reporting on results, and collaborating with internal partners.

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2015 Sponsorships Sports Entertainment 321

Smart Meetings

JUNE 15, 2024

AI Event Tools Ruled The conference kicked off with announcements of new AI integrations—acquisition of Reposite AI sourcing, integration with FeedomPay for hotel reservation tokenization and a partnership with AMGiNE for automated business travel management. “AI

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Event Marketer

MARCH 18, 2024

Along our journey through the trade show floor, we spotted some big brand names with tech-driven exhibits and some smaller booth footprints with noteworthy, original ideas. Hot pink-branded Atera created a game to demonstrate the power of its IT management platform. Read on for our take on HIMSS24. How’s that for results in action?

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Event Industry News

MAY 23, 2024

Event Industry News | Event Tech Live | Event Sustainability Live Role Overview: We are looking for an experienced Marketing Manager to join our team. You would work closely with our Sales & Marketing […]

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Event Marketer

JULY 11, 2024

The rebranded Canadian summit marks parent company Web Summit’s expansion into North America and adds to a growing global portfolio of events, which includes its flagship tech conference in Lisbon, Portugal; Web Summit Rio in Brazil; Web Summit Qatar; and RISE in Hong Kong. Email Juanita.

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Event Marketer

MAY 9, 2022

More than 30 brand-side experiential marketers took the stage at the 20 th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms. Careers as jungle gyms.

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Marketing Sustainability Insurance 2023 360

Event Marketer

FEBRUARY 7, 2022

As its strategy has progressed, Sleep Number says the right application of event technology, scientific data and human elements have advanced its reputation at the event from “why are you here” to “will you help lead the conversation.”. The post Five Ways Sleep Number Crushes Booth Engagement at CES appeared first on Event Marketer.

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Attendease

FEBRUARY 4, 2020

Sponsorships are the lifeline that keeps the events industry sustainable. An important aspect of event management is finding the right sponsors who can provide the right financial assistance needed to pull off a big event, in exchange for brand exposure. Why Event Sponsorships Are Valuable. Credibility.

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Event Marketer

MAY 20, 2024

The gold cabinetry hardware, wood floors and thoughtful accents brought elegance and sophistication to an otherwise high-tech atmosphere. Source: David Grady , senior marketing manager, Verizon Business Group) Have a story idea? Want us to cover your booth? Reach out to EM’s editor-at-large Anna Huddleston.

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Guidebook

JANUARY 3, 2025

The events industry is evolving rapidly and as we enter 2025, event registration technology continues to play a vital role in creating smooth, attendee-focused, in-person experiences. In this article, well explore the latest trends, challenges, and benefits of event registration technology. In fact, 80.4%

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SmartMeetings

AUGUST 31, 2020

There’s no question that the world of events has been dramatically changed because of the COVID-19 pandemic and ongoing concerns about large groups of in-person gatherings. More : How to Create a COVID-era Event Marketing Plan. Hybrid events will need to have much more robust online content and experiences than ever before.

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2021 Event Marketing Marketing Technology 138

Attendease

APRIL 24, 2023

Finding the right strategic event management software can be an overwhelming and challenging task. But with an ever-present demand for innovative event experiences, the consequences of choosing the wrong platform can make events more complicated and demotivate your team (womp-womp). How do you manage them?

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Attendease

OCTOBER 2, 2019

2019 Event Technology Guide: An integrated event technology stack to help you manage your event throughout your entire event lifecycle. So here is a group of event technology solutions that work well together, to help you efficiently manage your entire event lifecycle, from beginning to end.

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