Guidebook

MARCH 6, 2024

However, here’s something you must consider—the end of an event is just the beginning of a new marketing journey. Events are rarely a one-time done-and-dusted affair. Just like there’s a pre-event marketing campaign, there also has to be a post-event marketing campaign. What is Post-Event Marketing?

Event Apps 78

Event Apps Event Marketing Marketing Social Media 78

ePly

JANUARY 27, 2024

The world of event planning experiences success not just through having a great venue or a top-notch speaker line-up – it’s about getting the word out and drawing a crowd. An event marketing plan is integral for tying this all together into one magical experience. What Exactly is an Event Marketing Plan?

Event Marketing 62

Event Marketing Marketing Social Media Trade Shows 62

StraussCA

JANUARY 18, 2024

In the ever-evolving landscape of digital dynamics, event marketing for associations is a thrilling ride. Embrace the Tech: Associations, it’s all about tech! From virtual conferences to in-person events, leveraging technology is your secret weapon. Make your event a trending sensation across platforms.

Event Marketing 52

Event Marketing Marketing Social Media Sustainability 52

Event Marketer

JUNE 8, 2023

Each month, we’re posing quick questions to the Event Marketer community on a trend or topic that everyone’s talking about to get a snapshot of the state of the industry and how marketers are navigating everything from sustainability to artificial intelligence.

Event Marketing 52

Event Marketing Marketing Sustainability Events 52

Event Industry News

MARCH 5, 2024

As sustainability continues to take centre stage in event planning, this comprehensive guide serves as your go-to resource for discovering the top sustainable venues and suppliers.

Sustainability 126

Sustainability 2024 Events Venues 126

Event Marketer

MARCH 15, 2024

Questions about sustainability in booth design often trigger two responses: We’ve been doing it for a while (aluminum structures, rentals, recycling carpet) and Clients don’t want to pay for it. The resulting recommendations on sustainable booth design are due later this year. At the GCSAA Conference and Trade Show in Phoenix (Jan.

Trade Shows 92

Trade Shows Sustainability 2024 Transportation 92

Event Marketer

DECEMBER 11, 2023

Your monthly event sustainability update S trong sustainability programs include activities your brand can talk about—and promote. From supporting environmental groups to organizing community cleanups to developing zero-waste dining programs, check out three events branching out with p.r.-worthy worthy actions.

Event Marketing 60

Event Marketing Marketing Sustainability 2023 60

Endless Events

JULY 6, 2020

But today, we’ll be jumping into the realm of marketing. And most importantly, virtual event marketing ideas. Now that a few months have passed, and virtual events have increased in popularity, dangers related to webinar fatigue are more real than ever. What can help you boost the popularity of the experience?

Event Marketing 122

Event Marketing Marketing Social Media Advertising 122

Momencio

OCTOBER 3, 2023

Event marketing is rapidly evolving due to technological advancements and changes in customer preferences. Event marketing has shown to be a successful tool for businesses to connect with their audience on a personal level, from its basic origins to today’s dynamic and engaging techniques.

Event Marketing 52

Event Marketing Marketing Social Media Trade Shows 52

Event Industry News

MAY 29, 2024

Event Sustainability Live (ESL) is excited to announce the opening of its Call for Speakers for its second edition, set to take place on the 20th and 21st of November 2024 at ExCeL London.

2024 59

2024 Sustainability Speakers Events 59

Bizzabo

MAY 31, 2021

If an event doesn't have a marketing strategy, does it even make a sound? In this blog post we'll explore event marketing strategies and examples—and our best practices for creating a successful event marketing plan. Managing an event is one thing. 10 Event Marketing Strategies to Make a Splash.

Event Marketing 112

Event Marketing Marketing Social Media Speakers 112

Event Industry News

JANUARY 16, 2024

Open to all ESSA members, the sustainability module is designed to celebrate organisations that demonstrate exceptional commitment to sustainability with tier […] Solutions2 has achieved one of the top tiers of ESSA accreditation on its first attempt.

Sustainability 105

Sustainability Event Design Event Marketing Event Management 105

GEVME

JANUARY 27, 2020

While people love spending their time in such places, the organizers do not really place sustainability as the anchor of organizing such events. The concept of sustainability has been around for a long time but now it has become the need of the hour so that each one of us can do our bit in making an impact on the environment.

Sustainability 194

Sustainability Food and Beverage Transportation Events 194

Event Industry News

NOVEMBER 8, 2023

Carbon neutral event venue ExCeL London, part of ADNEC Group, has today published its Sustainability Strategy that aims to shape the future of events into one that is net zero, resource efficient and equitable for all its stakeholders.

Sustainability 115

Sustainability Venues Events Event Design 115

Attendease

FEBRUARY 29, 2024

While you can hardly wait for the day to come, you know there’s still a lot to get done in the meantime—from locking down the perfect venue to developing attention-grabbing marketing materials that drive registrations. Effectively engaging your event team ensures they maintain the focus and motivation they need to excel in their roles.

Sustainability 381

Sustainability Social Media Sponsorships Management 381

Event Industry News

FEBRUARY 28, 2023

Today sees the launch of something completely brand-new in the event industry – the UK’s first sustainability-driven, environmentally friendly, marketing agency called…well, We Are Brandnew Limited!

Sustainability 59

Sustainability Marketing Event Management Management 59

Event Industry News

APRIL 17, 2024

Event Sustainability Live (ESL), the premier event dedicated to advancing sustainability in the event industry, is proud to announce its partnership with Purpose Sustainability Strategy, a sustainable event strategy education + consulting firm and Purpose Net Zero, their subsequent travel emissions measurement technology, to collaborate and advocate (..)

Sustainability 72

Sustainability Consulting Education Travel 72

Event Marketer

MAY 16, 2022

We tend to think of event sustainability in terms of large, sweeping efforts that require big budgets and run the risk of disrupting the attendee experience. And the growing number of attendees who not only accept, but embrace, thoughtful, eco-driven event modifications are making the process that much smoother.

Sustainability 128

Sustainability Transportation Trade Shows Event Apps 128

Event Marketer

JUNE 14, 2021

Experience builders obsessed with the attendee journey know that in the last few hours of an event, attendee attrition—people leaving early—can make the difference between an event that falls a little flat or one that wraps leaving everyone with all the feels. The approach has typically involved a reward of some kind.

Event Marketing 139

Event Marketing Marketing Food and Beverage Travel 139

Event Industry News

MAY 14, 2024

In today’s world, organising a sustainable event is not just a choice, but a responsibility. At BMA House, we’ve embraced this ethos, integrating sustainability into every facet of our event planning.

Sustainability 69

Sustainability 2023 Venues Event Planning 69

Event Industry News

DECEMBER 12, 2022

At Resource Design SA we design, develop and provide innovative sustainable solutions that offer the exhibitions industry eco-friendly financially viable alternatives. We are introducing this unique product to the UK market to meet the growing demand for more sustainable products. SUSTAINABILITY 60-90% IMPROVEMENT.

Sustainability 105

Sustainability Food and Beverage Financial 2012 105

Event Marketer

MAY 8, 2023

Event Marketer’s monthly Industry Pulse Survey fielded responses from the experiential marketing community in April on how sustainability and eco-friendly practices are impacting the industry. Look out for our next survey in May.)

Sustainability 75

Sustainability 2023 Event Marketing Marketing 75

Event Marketer

APRIL 3, 2023

While these natural features created inviting environments for attendees, they also underscored brands’ sustainability messaging, eco-friendly products and solutions, and commitments to eco-conscious practices both on-site and back at HQ. What happens to old devices once new ones enter the market?

Sustainability 101

Sustainability 2023 Tech Marketing 101

Event Industry News

JANUARY 30, 2023

Louisa Watson, Director of Marketing at Wyboston Lakes Resort and Sustainability Director of beam has been recognised as Sustainability Industry Champion at the prestigious Greengage Sustainability Awards. Louisa Watson commented “I’m completely overwhelmed. I’d like to thank Greengage for […]

Sustainability 119

Sustainability Marketing Venues Event Design 119

Event Industry News

APRIL 23, 2024

As the world sets ambitious targets to combat climate change, live events are under increasing scrutiny for their environmental impact. Raccoon Media Group (RMG) reflects on its sustainability efforts in the past year and questions the feasibility of achieving true net zero status in this dynamic industry.

Sustainability 111

Sustainability Events Event Design Event Marketing 111

SpotMe Blog

JUNE 29, 2022

Hosting a hybrid event can contribute to that. With fewer people going to your event, you can reduce the overall impact that your conference has on the environment. MeetGreen , a sustainable event agency, found that the typical conference attendee produced 1.89 kilograms of trash per day. . appeared first on SpotMe.

Event Marketing 130

Event Marketing Marketing Travel Events 130

Eventsforce

JUNE 22, 2023

As we move ever closer to the 2030 Agenda for Sustainable Development, the awareness of sustainability has never been more pronounced. The event industry, of course, is no exception to this, with both organisers and attendees striving to reduce their carbon footprints and to adapt more sustainable habits and practices.

Sustainability 98

Sustainability Venues 2030 Transportation 98

Event Industry News

JANUARY 10, 2024

Former isla cofounder Ben Quarrell and major event expert Poppy Stephenson have launched Sustainability Simplified, a consultancy that helps event and media businesses achieve their sustainability goals quicker.

Consulting 64

Consulting Sustainability Sports Corporate Events 64

Event Industry News

APRIL 3, 2024

That is, I think we are seeing real and impressive momentum in sustainability across the brand experience industry. Something I’ve been tentatively proffering with my colleagues, industry peers and close clients over the past 4 months or so. Compared with […]

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Sustainability Event Design Event Marketing Event Management 89

Event Industry News

MARCH 5, 2024

As official media partners of The Green Events & Innovations Conference (GEI), Event Industry News was thrilled to attend this year’s dynamic gathering.

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Sustainability Conference Event Planning Events 69

Event Industry News

APRIL 9, 2024

Updated guidance designed to help the events industry to embed sustainable practices and address emerging challenges across climate change, supply chain and social impact, has been published by BSI, more than a decade after the original framework was released for London 2012.

Sustainability 64

Sustainability 2012 2024 Management 64

Event Industry News

JANUARY 4, 2024

Events and exhibition design specialists Ignition, formed in 2007, are based in Bristol and also have a US office in Indianapolis. Ignition has been an industry leader from day one when it comes to sustainability, thanks its founding ‘anti build-and-burn’ ethos.

Sustainability 69

Sustainability 2007 2012 Event Management 69

Event Marketer

DECEMBER 15, 2022

Marley Finnegan, Founder, Purpose Sustainability Strategy & Purpose Net Zero. Sustainability continues to be top of mind among today’s event marketers, as attendees and consumers, particularly millennials and Gen Z, increasingly keep tabs on how brands are showing up and acting eco-consciously. Let us know.

Sustainability 80

Sustainability 2023 Consulting Travel 80

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?

Marketing 195

Marketing Social Media Sponsorships Advertising 195

Event Marketer

MAY 9, 2022

More than 30 brand-side experiential marketers took the stage at the 20 th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms. Embrace corporate-wide event strategies.

Marketing 135

Marketing Sustainability Insurance 2023 135

Prestige Events Magazine

OCTOBER 6, 2021

Ensuring the sustainability of events has risen to become the key challenge corporate organisers are looking to tackle between now and 2024, according to this year’s ICE Annual Benchmarking Research Report, sponsored by Cvent. ICE Launches Annual ICE Report 2021. We talk a lot about this ‘natural home’ within the ICE community.

Sustainability 98

Sustainability Corporate Events 2021 2024 98

Event Industry News

FEBRUARY 8, 2024

Event Sustainability Live (ESL) announces its inaugural edition in Las Vegas, Nevada, as part of Event Tech Live, set to take place on May 1-2, 2024, at The Expo WMCLV.

Sustainability 69

Sustainability 2024 Event Tech Tech 69