Event Marketing Marketing Tech 
Event Marketer
OCTOBER 28, 2024
Gregg Dukofsky, Interactive Entertainment Group TOP TECH TRENDS YOU’RE BETTING ON FOR 2025 Looking ahead to 2025, three main trends are reshaping the event landscape: mixed reality, gamification, and robotics. Mixed reality is emerging as a game-changer for engaging tech-savvy attendees. HOW ARE YOUR EVENT EXPERIENCES EVOLVING?
Event Marketer
OCTOBER 30, 2024
Night markets originated in China over 1,000 years ago, but they’re far from ancient history. for more than a decade, and in the last year have officially been woven into the zeitgeist—and the experiential marketing industry. The large-scale events, which typically take place from 6 p.m. to anywhere between midnight and 2 a.m.,
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Event Marketer
OCTOBER 20, 2024
The world’s largest mining event, MINExpo International 2024 , more than doubled attendance since its last rendition in 2021, bringing about 45,000 attendees, including 2,000 exhibitors from 148 countries to the Las Vegas Convention Center, Sept. Spot the robot was on hand, too, for a touch of smile-inducing tech. Have a story idea?
Event Marketer
OCTOBER 28, 2024
Matthew Byrne, Byrne Production Services TOP TECH PRODUCTION TRENDS YOU’RE BETTING ON FOR 2025? HOW SHOULD EVENT MARKETERS BE LOOKING AT PRODUCTION BUDGETS IN 2025? BIGGEST EVENT TECH MISTAKES YOU STILL SEE? For the years leading up to the pandemic the buzz word was always “what’s new and next!”
Event Marketer
OCTOBER 28, 2024
From pure tech like AI that helps create increasingly personalized and adaptive experiences, to the inclusion of tech devices like Wearables, to offering digital ownership through NFTs. You want to make things about as “real” as possible, whether the activation is heavy in tech or not. DO WE NEED TECH TO ENGAGE THE SENSES?
Event Marketer
MARCH 20, 2022
The rise of new-era digital platforms and tools offers event marketers a fresh engagement opportunity. This surge in mind-boggling tech seems to have happened overnight. The million-dollar question is: What happens to face-to-face marketing if we’re spending all of this time in virtual environments? IDENTIFY YOUR ‘WHY’.
Event Marketer
APRIL 29, 2021
As the number of Americans vaccinated for COVID-19 increases and the country begins to reopen businesses, more marketers are beginning to consider producing live, in-person events again. But in terms of logistics, budgets, technology and safety, events post-COVID will differ in key ways from those held before the pandemic.
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