Event Marketer

OCTOBER 28, 2024

HOW SHOULD EVENT MARKETERS BE LOOKING AT PRODUCTION BUDGETS IN 2025? We all know that it is harder for event marketers to get their brand messaging and experience to resonate with their target audience without framing the event in an elevated amount of production value. They absolutely can.

Event Tech 258

Event Tech Tech 2025 Negotiating 258

Prestige Events Magazine

OCTOBER 24, 2024

million in enquiries, further cementing LGH’s status as a leading player in the UK corporate meetings market, with over 40 prime UK locations, 350 meeting rooms, and more than 7,000 bedrooms. The campaign provided a significant boost to the post-pandemic recovery of the event sector. In total, Summer Pops generated an impressive £18.8

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Hotels Management Corporate Meetings B2B 264

Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? What Is Event Marketing? Why Does Event Marketing Work? Ready to get started?

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Event Marketing Marketing Social Media Fashion 62

Event Marketer

DECEMBER 20, 2024

In addition to discussing the long lead times and procurement issues that come with working on a global, landmark event, Wamsley offers his take on the Paris 2024 experience, including its sustainability innovations and integration into historical venues.

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Event Marketer

OCTOBER 31, 2024

Known for its tech-driven golf driving range game at more than 100 venues around the world, along with yummy bar food offerings and party packages, the brand stepped outside its comfort zone to host a buzzy launch experience with a cast of sponsors at its El Segundo, CA, location on July 31—creating a nightclub to launch the golf club.

Food and Beverage 296

Food and Beverage Social Media Entertainment Tech 296

Event Marketer

MAY 9, 2022

More than 30 brand-side experiential marketers took the stage at the 20 th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms. Embrace corporate-wide event strategies.

Marketing 360

Marketing Sustainability Insurance 2023 360

IMG

JANUARY 16, 2024

Hey marketing leaders, buckle up because we’re about to dive into the exciting world of event marketing trends for 2024! We are thrilled to share some insights that will not only keep you at the forefront of the industry but also empower you to get more out of your events.

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2024 Event Marketing Marketing Sustainability 195

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

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Event Marketing Marketing Social Media Consulting 195

Event Marketer

JANUARY 17, 2025

To help kick off this movement, Nelson drew from her 15 years of experience as a professional speaker within the dental industry to pen the guide, The Inclusive Event Planner: A Quick Start Guide to Planning Sober-friendly Conferences that Boost Attendance. So, we sat down with Nelson to dig into the why, and the how, for event planners.

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Event Marketer

DECEMBER 10, 2024

Event Marketer has partnered with the industrys leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. The collaboration provides experiential marketers with important tools and resources designed to help them track and measure the success of their events.

Sustainability 246

Sustainability Education Events Marketing 246

Event Marketer

JULY 1, 2024

THIS YEAR’S LEADING EVENT PARTNER & CLIENT FAVORITES Event Marketers have a lot of choices when it comes to finding the best event partners. In this special section, we highlight a few of the names you should keep on your radar as you explore the market and fire up those RFPs.

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2024 Event Tech Tech Venues 277

Prestige Events Magazine

DECEMBER 4, 2024

Destinations that support conference bids with travel incentives are positioning themselves as more accessible and desirable, particularly in today’s competitive events market.” By choosing accessible destinations, PCOs can enhance the appeal of their events and support higher attendance and satisfaction,” concludes Leanne.

Financial 261

Financial Travel Transportation Conference 261

Event Marketer

DECEMBER 17, 2024

For Roku City at SXSW, we transformed an empty venue into a vibrant, multi-world experience. One of our most memorable projects involved transforming a corporate-feeling venue into a space where guests met Jay Gatsby himself in a Madrid penthouse. Immersive storytelling is about creating meaningful and lasting connections.

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Transportation 2023 Venues Hotels 233

Event Marketer

JUNE 28, 2021

Case in point: its three-day livestreamed concert, dubbed Red Rocks Unpaused , which EM highlighted at the summer edition of the Experiential Marketing Summit last month. It leveraged state-of-the-art technologies to provide real-time interactions between the musicians in the venue and fans in their living rooms. Pearl Servat.

Marketing 331

Marketing Wireless Social Media Venues 331

Event Marketer

DECEMBER 2, 2024

For lessons on activating overnight events, and a peek behind the scenes of CBS’s successful “Tracker” experiences, we asked Ariel Parker, evp-marketing at CBS, for her top takeaways. The first season of the show was aired throughout the trip to the venue.

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Sponsorships Sports Events Entertainment 278

Event Marketer

JANUARY 27, 2025

WHY IT MATTERS NOW Millennials and Gen Zers are bringing a new level of advocacy and self-awareness for what event audiences need and want from a live experience. For many event marketers, these changing demands require a fresh understanding of what truly inclusive events look like.

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Events Hospitality Event Marketing Marketing 233

Smart Meetings

OCTOBER 23, 2024

The invitation-only activation for CMOs during IMEX demonstrated the power of live events How do you surprise and delight veteran marketing executives who have seen it all? Attendees were treated to a demonstration of how live events create brand advocate communities in a venue designed to excite rabid Las Vegas football fans.

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Automotive Marketing Hospitality Venues 238

Event Marketer

MAY 2, 2024

Events are memorable. Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Many brands make short-term marketing decisions that deliver ROI in the moment, she said, but the “secret” is to avoid silos, be consistent and move beyond “quarter-by-quarter” thinking.

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2024 Marketing Trade Shows Sponsorships 317

Event Marketer

OCTOBER 20, 2024

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Among the driving factors of memorable experiences the respondents noted three content (38 percent), venue (27 percent), and destination (25 percent). sales manager.

Trade Shows 261

Trade Shows 2025 Food and Beverage Sustainability 261

Event Marketer

DECEMBER 13, 2021

‘Tis the season for giving, and digital financial services brand Ally pulled out all the stops to brighten New Yorkers’ spirits by anonymously picking up their tabs at various venues around the city on Nov. Based on its initial success, Ally says it’s likely to scale the program in other markets in 2022. pic.twitter.com/cWAFRXbD1v.

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Venues Social Media Financial 2022 331

Event Marketer

OCTOBER 22, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover boring phones, an Overnightmare and a “Wickedly” enchanting hotel suite. In addition to the restaurant, Doritos will host a Doritos Night Market pop-up ahead of Sabrina Carpenter’s performance at the Crypto.com Arena on Nov. Absolutely.)

Food and Beverage 299

Food and Beverage 2025 Hotels Social Media 299

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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Event Marketing Marketing Social Media Advertising 148

Event Marketer

JULY 5, 2021

Following a year marked by constant chaos and disruption, the experiential marketing industry came back strong in 2021. We’re talking, of course, about the 19th annual Experiential Marketing Summit. Stay tuned for part three of EMS 2021, taking place live and in living color at Chicago’s McCormick Place, Oct.

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Marketing Trade Shows 2021 2020 317

Event Marketer

JANUARY 27, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover pizza rentals, AI judges and Zen carriages. DEWALT BLASTS THROUGH A DRONE-ACTIVATED SPHERE TAKEOVER As far as coveted venues go, Sphere Las Vegas has been the industry darling since its launch in late 2023. We say: one to watch.

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2025 2023 Sports Marketing 277

Event Marketer

FEBRUARY 9, 2024

Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. Events are strategic, challenging, memorable, engaging, bold, exhilarating, and, most importantly, impactful. But applying these principles and practices within the event marketing function is often overlooked.

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2024 Marketing Trade Shows Sponsorships 264

Event Marketer

FEBRUARY 23, 2023

Let’s Grow at the 2023 Experiential Marketing Summit, May 9-11, in Las Vegas. The Experiential Marketing Summit, May 9-11 at Caesars Palace Las Vegas, marks its 21 st year with a three-day agenda designed to educate creators of the brand experience on what they can do now to prepare for what’s next. You can’t do everything.

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2023 Marketing Sustainability Event Marketing 244

Event Marketer

NOVEMBER 7, 2024

For an F1 event, where families are out there for three days and the race is only a small percentage of that, it’s really important for venues like COTA to have activations that are experiential to give those families a reason to stay out there for the entire weekend instead of just trying to go in and out for a race.”

Sponsorships 309

Sponsorships 2023 Sports 2024 309

Event Marketer

AUGUST 2, 2021

The 147-year-old family-owned company is marking its first foray into brand marketing with a summer mobile tour aimed at delivering wild blueberry education and connecting the dots between Maine, Wyman’s and the wild blueberry category.

Marketing 336

Marketing Sustainability Education Travel 336

Event Marketer

MAY 16, 2022

The world, and the event industry, entered a new reality last year when the U.N. In an era of climate and pandemic disruption, event marketers are embracing a new chapter that addresses consumer and corporate expectations surrounding sustainability and safety. VENUE PERSPECTIVES.

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Sustainability Venues 2006 2009 290

Picatic by Eventbrite

MAY 20, 2022

The members of Eventbrite’s Music Council, which is composed of artists, promoters, festivals, and venues, knows that in order to fill seats at a concert or music event, you need to reach the […]. The saying “if you build it, they will come” only rings true when they know what you built and where to go.

Marketing 370

Marketing Venues Events Event Marketing 370

Prestige Events Magazine

FEBRUARY 4, 2025

60 Great Queen Street has today been unveiled as the exciting new brand identity for commercial events at Londons iconic Freemasons Hall. Moving Venues experience of delivering exceptional catering across Londons iconic venues, together with Smart Groups sales and marketing know-how, will take our commercial events to new heights.

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2024 Fashion Contracts Venues 147

Event Marketer

MARCH 20, 2024

The corporate event marketing world is ready to take the Las Vegas Sphere and reimagine the general session experience for the industry in the process. and Hewlett Packard Enterprise (HPE) announced that Sphere will host its first keynote for a corporate event on June 18 as part of the HPE Discover conference. “At

Corporate Events 360

Corporate Events Entertainment Venues Technology 360

Event Marketer

DECEMBER 12, 2024

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Breakup Calculators, subway sketches and the first-ever CES keynote to be hosted at Sphere Las Vegas. 7-10) using the biggest LED screen on the planet as his backdrop. 7-10) using the biggest LED screen on the planet as his backdrop.

Apparel 264

Apparel 2025 Travel Marketing 264

Event Marketer

JANUARY 27, 2025

But transportive experiences and venues continue to transform the show floor at CES. The post Recap: The Biggest Exhibit Design Trends from CES 2025 appeared first on Event Marketer. Experiences that fulfilled the promise of CES. Everyone was talking about BMWs secret lockbox , and of course, that Delta keynote at Sphere.

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2025 Automotive Trade Shows Transportation 265

Event Marketer

DECEMBER 11, 2023

From supporting environmental groups to organizing community cleanups to developing zero-waste dining programs, check out three events branching out with p.r.-worthy The post Green Lights: Three Ways Community Activities Can Bolster Event Marketing Campaigns appeared first on Event Marketer. worthy actions.

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Event Marketing Marketing Sustainability 2023 162

Event Marketer

NOVEMBER 5, 2024

The post Formula 1 US Grand Prix: Mercedes-Benz, Levi’s, Amex, Pacsun Activate in Austin appeared first on Event Marketer. Plenty of Coca-Cola Zero Sugar cans were available for sampling.

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Apparel 2009 2024 Sponsorships 317

Event Marketer

DECEMBER 30, 2024

Following is a look at the experiential campaigns that caught your eye over the last 12 monthsEvent Marketer’s top 10 most-read stories of 2024. We rounded up some of the festival’s best experiential marketing ideas, from shower portals to manifest stations to self-care retreats.

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