Event Marketer

APRIL 17, 2024

A multipronged sponsorship spanning almost a decade has led the luxury sports fashion brand to bank some annual traditions while bringing forward new experiences this year for tennis fanatics under its Le Club Lacoste membership program. team to make sure that we have as much communication visibility as possible.” Agency: Factory 360.

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Eventmobi

SEPTEMBER 29, 2022

Bruce Rosenthal, founder of the Partnership Professional Network, explains what you need to know now about structuring association sponsorship programs to win. Sponsors have expressed concerns like: “Recognition is probably the least important driver of sponsorship value.” “Our Download our Sponsorship Strategy Guide!

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Event Marketer

FEBRUARY 14, 2022

As a challenger brand, Acura aims to support and celebrate diverse, underrepresented voices in the indie film industry, and as presenting sponsor at Sundance, the automaker illustrated its continued commitment to amplifying those voices by partnering on two virtual events focused on diversity and inclusion.

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Event Marketer

JANUARY 31, 2022

Activating in the great outdoors is serving as a pandemic-proof strategy for brands looking to connect with consumers face-to-face, and sponsorship activations at the X Games Aspen, Jan. The post Get a Quick Overview of Sponsorship Activations from X Games Aspen appeared first on Event Marketer. Agency: In-house.

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Sponsorships Automotive Sports Travel 340

Event Marketer

JANUARY 23, 2025

Attendees will be able to customize their own beanie and attend panel discussions, networking events and dinners. Among these events is a meet-and-greet for the Sundance Ignite X Adobe Fellowship program, in addition to programming around introducing next-gen filmmakers, AI in filmmaking and diverse storytelling.

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2025 Sponsorships 2024 Marketing 286

Event Marketer

OCTOBER 31, 2023

Here, we explore the four key facets of the brand’s sponsorship program. From the US Open Archives: How evian Cruised into the US Open with a Floating Tennis Court Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open Fan Engagement: Five Brands That Aced the US Open 1.

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Event Marketer

APRIL 11, 2022

According to the brand, the scale of the Coca-Cola Ice House was not only designed to represent Coke’s status as a heritage partner and align with the “go big or go home” attitude, but also to meet consumers’ rising expectations of what an in-person brand experience entails as the world continues to reopen. RODEOHOUSTON ?

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Sponsorships Apparel Sustainability Sports 353

Event Marketer

DECEMBER 11, 2023

Its mobile tour is rolling into sporting events in nine markets, with 14 “tentpole stops” and surprise mid-week jaunts also on the agenda. Giveaways, fragrance and grooming product sampling, MVP-inspired photo ops and meet-and-greets with local celebrity athletes are all part of the event program, which runs through mid-December.

Sports 296

Sports Sponsorships Wireless 2023 296

Event Marketer

NOVEMBER 5, 2024

Photo credit: Mercedes-Benz USA AMERICAN EXPRESS American Express and Formula 1 recently announced a new multiyear sponsorship that expands Amex’s partnership across the F1 calendar as an Official Partner. The post Formula 1 US Grand Prix: Mercedes-Benz, Levi’s, Amex, Pacsun Activate in Austin appeared first on Event Marketer.

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Apparel 2009 2024 Sponsorships 315

Event Marketer

FEBRUARY 20, 2024

No matter how long you’ve been in the events biz, the industry’s ever-evolving nature means there’s always fresh territory to explore. To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. The key to sponsorship?

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Sponsorships 2024 2023 Sports 263

Event Marketer

NOVEMBER 25, 2024

Partner: Avenge Creative, fabrication) Photo credit: Line 8 Photography TECH WORLD ATTENDEES MEET AN ‘AI JOURNEY ACCELERATOR’ “Smarter AI for All” was the event theme at the Lenovo Tech World ’24 user conference in Seattle last month, but the host didn’t just want attendees to learn more about AI, it wanted them to interact with it.

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Sponsorships Sports Trade Shows Tech 296

Event Marketer

OCTOBER 2, 2023

On Sunday, as part of its eMLS All-Star Challenge sponsorship, the brand provided a free-play gaming station where gaming influencers and celebs like Chad Ochocinco Johnson battled with attendees for hours. Washington says tackling the bar/tavern space is essential for meeting soccer fans where they are. Agency: 160over90.

Sports 327

Sports Sponsorships Retail 2023 327

GEVME

MARCH 24, 2022

That said, there’s more to the role of the metaverse in the events industry than to elevate the audience’s experience. From event marketing to sponsorships, the metaverse is likely to set the future of events. But first, let’s understand why the metaverse matters to event marketers.

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Event Marketer

FEBRUARY 19, 2025

There, they participated in talent meet-and-greets, engaged with the shows Big Board Race, stopped by a Who He Play For? Over at the Amex Experience on Powell St., the brand offered fans their 15 minutes of fame with a behind-the-scenes, interactive experience that dropped them into the world of Inside the NBA.

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2025 Apparel Sports Sponsorships 261

Eventmobi

JULY 31, 2024

An annual meeting is many things—a gathering, an experience, and a way to build connections. By the time the event is over, an attendee is likely to feel pretty good about their association. By the time the event is over, an attendee is likely to feel pretty good about their association.

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Meetings Education Trade Shows Conference 347

Event Marketer

DECEMBER 20, 2024

Greg Wamsley, vp-operations and sustainability lead at Mosaic North America, shares details on the agencys work with the Canadian Olympic Committee to design and produce Canada Olympic House , which gives athletes a home away from home and offers a meeting place for them to gather with loved ones and supporters.

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Event Marketer

OCTOBER 30, 2024

The event also featured entertainment from 75 performers, spanning djs, musicians, martial arts experts and traditional dance performances. Sponsorship-wise, attendees could grab the mic in karaoke sessions sponsored by Minus 196 and try their hand at Mahjong with influencer group Mahjong Mistress, sponsored by Suntory.

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Marketing Entertainment 2024 Sponsorships 286

Event Marketer

OCTOBER 16, 2024

“So we’re thrilled to have a presence in not only North America, but Europe, Asia, Latin America and the Middle East, as well.

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Smart Meetings

JANUARY 24, 2025

In the recently released report from The Exhibitor Advocate and Evolio Marketing, “The State of the Event Industry: From the Perspective of Exhibit and Event Marketers,” nearly half of exhibitors expressed a mistrust of show organizers.

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Trade Shows Sponsorships Negotiating Marketing 130

Event Marketer

SEPTEMBER 27, 2021

For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center. To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights.

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Sponsorships Food and Beverage Sports 2021 310

Event Marketer

SEPTEMBER 27, 2023

Our annual listing of the Top 100 agencies serving the event marketing industry has arrived Behind every powerhouse brand experience is an event marketing agency whose people live for “live.” Indeed, there are hundreds of creative and integrated marketing agencies across the landscape. Your RFPs can now… go out.

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2023 Trade Shows Sponsorships Event Marketing 327

Event Marketer

FEBRUARY 5, 2024

Sabina Ahmed, AVP-Sponsorships and Experiential, AT&T As presenting sponsor of the College Football Playoff (CFP) National Championship for the last decade, AT&T is consistently hunting for new ways to elevate the fan experience through its technology. During this year’s championship weekend, Jan.

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Sponsorships Sports Technology Tech 296

Event Marketer

JUNE 1, 2022

The multifaceted collab, which ranged from sponsorship activations to a companion podcast, proved to be a resounding success. So we sat down with Dana Flax, vp-originals marketing at HBO Max, and Kerry Diamond, founder of Cherry Bombe, to find out which ingredients make for impactful modern-era brand partnerships. “I

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Event Farm

APRIL 11, 2017

This post was originally published on Attend by Event Farm's blog and was written by Garrett Huddy. Conference sponsorships may seem expensive, but with the right preparation, they can drive business results and impact your company’s bottom line. pipeline acceleration , your marketing and sales teams will need to be.

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Sponsorships Conference Marketing Event Marketing 159

GEVME

JUNE 4, 2019

Searching for and finding sponsors for your event is the most important part of what we do. Why is event sponsorship crucial? S ponsorship often generates media coverage that may not have otherwise been available for your event. Also, remember that sponsorship is not a duty but a free will from a partner.

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Event Marketer

JANUARY 24, 2025

From Benjamin Moore’s “Cinnamon Slate” to Pantone’s “Mocha Mousse” to BEHR’s “Rumors,” picks for 2025 color of the year are a range of moody-meets-earthy tones that may inform event design and dcor decisions in the year ahead. Table for one?

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Trade Shows 2025 2024 Fashion 276

Attendease

JANUARY 6, 2023

Whether you build a real studio for your online events or a virtual background, this will surely make you stand out from the crowd! Sponsorship Opportunities. When running virtual events, the sponsorship packages will need to be adapted to a new reality. Finding the Right Virtual Corporate Events Platform.

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Corporate Events Sponsorships Speakers Events 360

Event Marketer

MARCH 23, 2022

The new space really creates this sort of connected, very modern experience where businesses of Comcast Business, our clients, our potential prospects and businesses of any kind can come to the space during the tournament, watch the tournament live and schedule meetings,” says Diskin.

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Hospitality Sponsorships 2021 Entertainment 326

Hubilo Blog

MAY 23, 2020

Most events hosted across the globe have only a finite revenue stream, sponsorship in most cases is the highest contributor to earnings that an event does. The virtual ecosystem is new to most people; especially various brands that sponsored events as part of their event marketing strategy.

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Sponsorships Social Media Events Speakers 111

Event Marketer

MAY 20, 2024

Event Marketer: What trade show industry trends have your attention? Keri Ibbitson: Event sustainability. For many years, the thought process was that events are “turn and burn,” and people buy their carbon credits to make up for it, but in the past couple of years there’s been renewed conversation about sustainability.

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Trade Shows Healthcare Sustainability Sponsorships 305

Event Marketer

OCTOBER 3, 2022

Here, we present five ways P&G maximizes its long-running sponsorship presence on-site. More Sponsorship Tactics: What We Learned About Hybrid Events From Two Weekends of Essence Fest. Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House. 1 Black culture event,” she says.

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Event Marketer

APRIL 18, 2022

Inspired by the show’s murder mystery that takes place during an annual hot dog eating contest in Argyle, OH, the dinner offered fans and the press a chance to meet Bob and Nate, enjoy live jazz music and network. The post Why Audible Hosted a Three-course Hot Dog Dinner for Fans at SXSW appeared first on Event Marketer.

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Event Marketer

FEBRUARY 27, 2024

IRL player meet-and-greets and on-the-spot trivia sessions were in the mix, too. The Clinic is slated to include interactive activations, media extensions, player meet-and-greets, basketball clinics, social content and community events, all geared toward inspiring the next generation of basketball players.

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2024 Sponsorships Sports Retail 324

Attendease

FEBRUARY 29, 2024

The digital engagement coordinator will send live polls, conduct Q&As, and manage the chat room during your event. Marketing and Communications Manager. Promoting your upcoming event is vital to securing as many event registrations as possible. Sponsorship Coordinator.

Social Media 381

Social Media Sustainability Sponsorships Management 381

Event Marketer

MARCH 14, 2022

More Sports Sponsorship Content: American Express’s Pop-up Speakeasy Scores with Business Partners at NBA All-Star. Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year. According to Lambert, Yahoo Sports is evolving to meet huge growth in Gen Z audiences this year.

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Sports Tech Sponsorships 2022 304

Event Marketer

NOVEMBER 20, 2024

Across 40-plus events in L.A. 1-8), Paloma (and its brand partners) brought its business model to life with experiences that made it easy to meet people with common interests and hobbies. 4-11) and San Francisco (Nov. Activities spanned fitness classes, pottery-making, professional clubs, group picnics and beyond.

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Hospitality Tech Hotels Marketing 287

Endless Events

JUNE 15, 2018

We all know the stress of creating event sponsorship packages for each event we plan. It’s time to start forging event partnerships that go beyond one-off events. On top of that, I’m sure you want to hit a positive event ROI for your events to go with that new partnership. Click To Tweet.

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Sponsorships Marketing Events Event Marketing 103