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Navigating the Future: Top Event Marketing Trends for 2024

IMG

Hey marketing leaders, buckle up because we’re about to dive into the exciting world of event marketing trends for 2024! We are thrilled to share some insights that will not only keep you at the forefront of the industry but also empower you to get more out of your events.

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Share the Brand Love with Five Activation Ideas for Valentine’s Day

Event Marketer

Fun fact: Resy negotiated with its restaurant partners to hold the reservations for dates two weeks out—something that could help out last-minute planners or forgetful partners ahead of Valentine’s Day. The post Share the Brand Love with Five Activation Ideas for Valentine’s Day appeared first on Event Marketer.

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Event Marketing Strategy: The Best Recipe For Event Success

Endless Events

Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENT MARKETING? Organizations use event marketing to: Promote the brand to a larger audience.

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Inside AARP’s Rolling Stones Tour Sponsorship: ‘Lightning in a Bottle’

Event Marketer

AARP also collaborated with the Rolling Stones tour team on a sweepstakes promoted across social media that focused on the Las Vegas tour stop and included travel, hotel and backstage passes as part of the winning package. “We Impressively, the team worked quickly to reinstate it before the next time zone unlock.

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How to Build Clear Communication while Running Large-Scale Events

GEVME

Here’s a short timeline that you can develop based on the indicated time period: 12–11 months: Break the news about the event using different communication channels of your choice. 8–2 months: Plan and execute pre-event marketing activities (active posting on social media, UGC creation, email invites, etc.).

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Our guide to picking the perfect vendors for your event.

Expo Pass

And many of the things that make our events truly innovative and original. But how can organizers pick those perfect vendors that make their event so special? Also, what can they do to make negotiating with vendors a breeze? Answer – it’s all about finding people that are excited to collaborate on your amazing event.

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Building a Winning Corporate Events Program: 7 Critical Success Factors

Attendease

Market and promote the event Next, develop a strategic, multifaceted marketing plan to effectively promote your event across channels. Pssst, event marketing software can help with this.) Check out our top 10 strategies for promoting your event on social media.