Event Marketer

JANUARY 10, 2022

So we sat down with Harley Ward, national creative director-retail innovation and store environment at AT&T, who revealed how the brand, with help from agency partner Twenty Four 7, will leverage three key flagship retail stores and a strategic online presence to grow deeper personal connections that last well beyond a moment in time.

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2022 Event Marketing Marketing Retail 138

Event Marketer

JUNE 30, 2023

was one of the questions asked during registration for Outdoor Retailer Summer (OR), which brought together outdoor brands, retailers and designers to the Salt Palace Convention Center in Salt Lake City, June 19-21. “Are you bringing your dog?”

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Retail Trade Shows 2023 Sustainability 88

Eventbrite UK

NOVEMBER 21, 2021

The retail scene is changing, which means it’s up to business owners to adapt in order to attract customers and ultimately drive sales. With this in mind, let’s look at how to create a retail strategy that […]. With this in mind, let’s look at how to create a retail strategy that […].

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Retail 2020 Event Marketing Event Planning 78

Event Marketer

AUGUST 11, 2022

She consistently leads award-winning experiences, one of which was Reimagine Retail in collaboration with the Fashion Institute and Tommy Hilfiger, and her overall work spans top tier events, such as IBM’s Think, CES, Gartner, and SXSW. And so Erin weighs in on IBM Think’s evolution from a large-scale flagship event to a global tour.

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Event Marketing Marketing Fashion Retail 104

Event Marketer

JANUARY 16, 2025

While the show floor at NRF 2025 was abuzz with talk of AI agents and retail media networks earlier this week, EM arrived at New York Citys Javits Center to explore how some of the worlds biggest retail brands approached exhibit design and engagement at the National Retail Federations “Big Show.

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2025 Retail Trade Shows Sports 105

Attendease

FEBRUARY 13, 2020

Taking advantage of event marketing is one of the winning ways to achieve this - ask Tim Cook and he'll tell you how Apple is able to generate so much anticipation and excitement for each new product release - followed by a boom in sales and sold out products. Distribute samples at the event (and after): Everyone loves free samples.

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Trade Shows Social Media Retail Events 317

Attendease

NOVEMBER 19, 2019

Pop-up retail events - commonly known as flash retailing - are an emerging marketing tool used by brands to boost their sales. At these pop-up events, a brand will set up their products and services at a temporary location, and through event marketing, will hype these events as the ultimate place to be at.

Food and Beverage 210

Food and Beverage Retail Social Media Technology 210

Attendease

AUGUST 6, 2024

Regardless of whether you’re managing promotion yourself or have dedicated support, it’s important to start promoting your event well in advance. Be sure to engage with your audience by responding to comments and messages, and to continuously build excitement leading up to the event.

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Social Media Sponsorships Retail Venues 370

Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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Event Marketing Marketing Social Media Fashion 62

Event Marketer

OCTOBER 4, 2021

Using beacon technology, the retailers sent participating attendees through a curated “maze,” leveraging push notifications throughout to encourage them to interact, create content, meet beauty brand founders and even request songs from the dj. Photo credit: Eugene Gologursky/Getty Images for Sephora at Kohl’s.

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Retail Marketing Technology Events 129

Event Farm

DECEMBER 27, 2016

, we're happy to welcome them to Event Farm and to introduce both of them to you! Keep reading to learn more about what drove them to the Farm and what excites them about the future of the event marketing industry. RYAN SPEAKER 1) What drove you to Event Farm? 3) What is your Event Farm nickname?

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Speakers Retail Meetings Social Media 184

EventMB

NOVEMBER 1, 2017

Join us for this free webinar to learn more about distributed commerce and why it is important to the future of event marketing. Savvy retailers have been leveraging distributed commerce for a few years now. What is it, and how will it become a major component of event marketing in the future?

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Event Marketing Marketing Retail Events 70

Attendease

FEBRUARY 7, 2022

Whether you’ve gawked at the lineups outside an Apple Store for the newest iPhone the week after an Apple Event, stumbled upon a unique pop-up during your lunch break, or waded through the crowds around your local convention centre after an auto show, one thing is for certain: experiential marketing is more popular and more effective than ever.

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Trade Shows Social Media Automotive Fashion 363

Event Marketer

OCTOBER 18, 2024

While many offerings on display focused on the future of retail with the use of AI and technology, product sampling remained a key part of this show, with brands going all out to impress the retailers with bold flavors, innovative packaging, and engaging retail experiences.

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2024 Retail Trade Shows Fashion 124

Event Marketer

FEBRUARY 14, 2022

Supporting a retail strategy that increases the availability of the iconic Godiva chocolate everywhere, the chocolatier, which is celebrating its 95 th anniversary, stood up larger-than-life installations of two of its iconic boxes in high-traffic locations in New York City. The next day, Feb.

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Retail Social Media 2022 2021 133

Attendease

NOVEMBER 19, 2019

Pop-up retail events - commonly known as flash retailing - are an emerging marketing tool used by brands to boost their sales. At these pop-up events, a brand will set up their products and services at a temporary location, and through event marketing, will hype these events as the ultimate place to be at.

Food and Beverage 150

Food and Beverage Retail Social Media Technology 150

EventTechBrief

JANUARY 29, 2020

Pay-per-click (PPC) advertising is a key digital marketing tactic for many exhibition and event marketers. Why use PPC in the event marketing mix? Event organizers turn to PPC for several reasons. Pay-per-click advertising for events is effective, measurable, and flexible. By Michelle Bruno.

Advertising 185

Advertising Social Media Retail Marketing 185

Eventbrite UK

DECEMBER 18, 2017

Savvy retailers have been leveraging distributed commerce for a few years now. The post Distributed Commerce: The Future of Event Marketing? But what exactly is distributed commerce? Our webinar explores the concept. appeared first on Eventbrite UK Blog.

Event Marketing 60

Event Marketing Marketing Retail Events 60

MPG Event Marketing

NOVEMBER 2, 2017

In Europe, GDPR and ePrivacy regulations poses significant challenges for B2B event marketing – where large databases of contacts gathered via research and list buying, not consent, are still relied upon by most event organisers to reach high numbers of prospects to attract delegates, exhibitors and sponsors to their events.

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Event Marketing Marketing B2B Sustainability 79

Eventinterface

APRIL 24, 2018

In this podcast, Michael Solomon, a professor of marketing, industry consultant and author of “Marketers Tear Down These Walls! Liberating the Postmodern Consumer,” shares cutting-edge trends in attendee behavior and how to fine-tune your event marketing for success. Top tips for event marketing.

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Marketing Conference Apparel Consulting 154

Event Marketer

AUGUST 18, 2024

EM caught up with John Vertin, special projects manager, overseeing the brand’s trade show program and other marketing activities, to talk about the brand’s new booth, and the cat nip that inspires their campaigns at SuperZoo. Event Marketer: It’s not often that we see attendees inspired to take selfies with stickers in the restrooms.

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Trade Shows Retail Sponsorships 2024 109

Event Marketer

JANUARY 19, 2024

14-16, arrived at New York City’s Javits Center armed with ample caffeine that kept the energy flowing as they showcased the retail industry’s latest innovations (AI dominated the landscape) and collaborations. The post NRF 2024: Eight Booth Trends Spotted at Retail’s Big Show appeared first on Event Marketer.

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Event Industry News

AUGUST 7, 2023

The collaboration sees M&S Food become the first food retailer to operate inside the stadium. M&S Food and Wembley Stadium connected by EE have teamed up to open not one, but TWO, Foodhalls within the venue.

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Retail Venues Sports Event Design 52

Event Marketer

MARCH 14, 2022

More Experiential Retail Strategies: How Experiential Tactics are Ushering in a Brick-and-Mortar Retail Revival. How Sephora and Kohl’s Used QR Codes to Deliver a Mobile-first Beauty Event. Take a Tour of the Pop-up: The post How Soma Intimates Uses Pop-ups to Inform Future Product Designs appeared first on Event Marketer.

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Apparel Retail 2004 Fashion 128

Event Marketer

NOVEMBER 24, 2024

“We announced new gamification features on our AI-powered Caper Carts at the event this year, so the playful elements of our booth, from the walk-through refrigerator doors to the custom Plinko game, weren’t just for entertainment—they embodied our approach to retail innovation.” Want us to cover your booth?

Trade Shows 110

Trade Shows Retail B2B Sustainability 110

Event Marketer

SEPTEMBER 20, 2021

As large-scale events resume safely this year, Idahoan Foods is making a move to plant a stake in the ground in the comeback and engage consumers in the convenience of the mashed potato. The post Idahoan Foods Takes Aim at Consumers’ Plates with the Mashed in America Tour appeared first on Event Marketer. The tour began Sept.

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Retail Advertising 2022 Sports 124

Social Tables

JULY 31, 2021

Successfully marketing an event relies on creating and capturing demand throughout the entire event registration process. Breaking down event marketing into stages allows event planners to appeal to different audiences at different times throughout the registration process. Are you hosting a lecture?

Advertising 174

Advertising Retail Social Media Marketing 174

Event Marketer

JUNE 28, 2024

BRAND EXPERIENCES + MUSEUM + CULTURAL HERITAGE + HOSPITALITY + CUSTOM INTERIORS + RETAIL MEDIA + TECHNOLOGY + LOCATION BASED ENTERTAINMENT + ART INSTALLATIONS + DIGITAL FABRICATION CONTACT INFO: ERIC CUP PRESIDENT/CEO ERIC@BRIDGEWATERSTUDIO.NET 312.702.1335 BRIDGEWATERSTUDIO.NET The post 2024 Fab 50: Inside Bridgewater Studio appeared first on Event (..)

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2024 Retail Hospitality Entertainment 105

Event Marketer

MARCH 20, 2023

But keeping a social media community engaged and loyal in this competitive space is driving online retailers like activewear brand POPFLEX to explore experiential marketing. We’re at this really fascinating time with d-to-c in retail, where we’re kind of pulling a 180. But now, there is more of a case for retail presence.

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Retail Social Media Apparel 2022 96

Event Marketer

JANUARY 31, 2022

Bombay forged community connections with its Holiday Storefronts by transforming empty retail spots into unique displays. Targeting all consumers, Bombay’s three window display activations attracted both in-the-know consumers (thanks to Bombay’s pre-event paid social strategy), and passersby. Build in digital direction.

Tech 135

Tech Retail Fashion Technology 135

GEVME

APRIL 25, 2022

From homes, healthcare, retail to education – the list is endless. But, a decade ago, if someone said that events too would be powered by AI in the near future, very few would have believed it to be true. In the events world, AI is relatively new, yet common. How Artificial Intelligence can help event marketers?

Healthcare 156

Healthcare Retail Social Media Event Marketing 156

Event Marketer

JUNE 29, 2021

The Sweets & Snacks Expo—a gathering that draws the biggest brands in candy, chocolate and snack foods sold at major retailers—made a sweet return as the first post-pandemic food show, taking place June 23-25 at the Indiana Convention Center in Indianapolis. The Sweets & Snacks Expo will return to Chicago in 2022 and 2023.

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Food and Beverage Retail Trade Shows 2023 130

Event Marketer

JUNE 14, 2021

On a mission to reach a new retail audience and support Walmart, a key customer, the brand hit the road with the Impossible Food Truck Tour on May 1, just in time for grilling season. We are really targeting meat eaters, which are over 90 percent of the population,” says Erin Dress, director-retail marketing at Impossible Foods. “So

Food and Beverage 95

Food and Beverage Retail Social Media Marketing 95

Event Marketer

JANUARY 21, 2025

The event industrys leading information resource on face-to-face marketing,Event Marketer, is expanding the scope of its Experiential in Color recognition program to include a new mentorship initiative led by a steering committee of event industry professionals. Get to know more about them here.

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Event Marketing Marketing 2025 2002 52

Event Marketer

DECEMBER 11, 2023

.” –Jennifer Koen, Head of Brand Partnerships, Pinterest For those who’ve ever wondered what it would be like to walk through a Pinterest board IRL, the Holiday Showhouse retail event hosted by Pinterest and retailer Anthropologie was just the ticket—and a sold-out one, at that. 6-10 in New York City.

Retail 119

Retail 2024 Social Media Event Marketing 119

Bizzabo

OCTOBER 29, 2020

We’re highlighting event marketing professionals behind 2020's top 100 cloud companies around the world. The brands featured in the ranking are the organizations powering the evolution and progress of virtually every industry from retail to software. These are the heroes to watch.

Marketing 112

Marketing Retail 2020 Tech 112

Event Marketer

APRIL 17, 2024

“The difference between the Miami Open and other tennis tournaments like the US Open or Roland-Garros is that it is much more of a local, community-driven tennis tournament, where there are a lot of locals from Florida and the Latin American market. We try to take the spirit and energy of the local community into every decision we make.”

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