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The 23 Best B2B Event Marketing and Lead Generation Ideas [+ Tips to Take Your Strategy Hybrid]

SpotMe Blog

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

B2B 147
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33 Best Practices for Boosting Online Event Registration [Infographic]

Planning Pod

. #5 Blast out a “save-the-date” email as soon as you set your event date and book your venue. #6 7 Book your speakers and entertainers early and announce them one at a time over a series of emails. #8 8 Create a hashtag for your event and use it in every social media post. #9

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5 Meeting Industry Trends That Are Changing the Face of Events

Social Tables

All of the above is driving the generation’s expectations for meetings and events, ultimately redefining the meeting industry entirely. Gone are the days of static schedules, where speaker after speaker shuffle on stage while attendees remain seated. The Boston event, now in its fifth year, has countless moving parts.

Meetings 157
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How To Elevate Attendee Engagement for Virtual Events

Planning Pod

But most of us then put the device away because we feel ever-so-slightly self-conscious ignoring the speaker or presentation while we text away or watch a video with our earbuds in. With virtual events, there is nobody else present to stare-shame you into paying attention. Stale event programming is yet another reason.

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5 Ways the Meetings Industry is Changing the Face of Events

Social Tables

All of the above is driving the generation’s expectations in regards to meetings and events, ultimately redefining the industry as a result. Gone are the days of static schedules that shuffle through speaker after speaker while attendees remain seated. Control over the meeting agenda is moving to attendees.

Meetings 158
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#3 | Your B2B Event Needs Planning & Marketing 365 Days of the Year

MPG Event Marketing

Too many events fail because the marketing team view them as a one-off concept, not something that needs attention every day. In her latest blog on planning for event marketing success, Kirsty Joynson argues event marketing is a 12-month job. It should be a core part of your ongoing content. That’s too late.

B2B 74
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#3 | Your B2B Event Needs Planning & Marketing 365 Days of the Year

MPG Event Marketing

Too many events fail because the marketing team view them as a one-off concept, not something that needs attention every day. In her latest blog on planning for event marketing success, Kirsty Joynson argues event marketing is a 12-month job. It should be a core part of your ongoing content. That’s too late.

B2B 68