Event Marketer

DECEMBER 20, 2024

Air Canada is a real connector of sport, culture and people. The post Podcast: Inside Canada Olympic House and Air Canadas Paris 2024 Campaign, with Mosaic and Wasserman appeared first on Event Marketer. We really loved to focus on sharing the very best of Canada and, in this case, the world.

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Event Marketer

MARCH 14, 2022

Yahoo Sports gathered basketball fans on the court for “The First Bounce” retrospective experience highlighting heroes over four decades, from the ’60s to the ’90s. More Sports Sponsorship Content: American Express’s Pop-up Speakeasy Scores with Business Partners at NBA All-Star. Yahoo Sports (@YahooSports) February 20, 2022.

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Event Marketer

OCTOBER 28, 2024

Our sports simulators also place attendees at the center of the action, transforming them from passive spectators into active participants. These realistic simulations let fans swing a bat, kick a ball, or drive a race car, immersing them in the thrill of the sport.

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Event Marketer

FEBRUARY 19, 2025

AMERICAN EXPRESS As part of its longstanding partnership with TNT Sports, American Express, the Official Card of the NBA, arrived in SF with a three-floor Amex Experience activation, along with another live edition of NBA on TNT American Express Road Show. Throughout NBA All-Star 2025, hosted Feb. Over at the Amex Experience on Powell St.,

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Event Marketer

DECEMBER 11, 2023

Its mobile tour is rolling into sporting events in nine markets, with 14 “tentpole stops” and surprise mid-week jaunts also on the agenda. A range of local food vendors, a pop-up FanDuel Sports Bar and Lounge, trophy photo ops and skills-based games were also in the mix. X CHICKS IN THE OFFICE E.l.f.

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Event Marketer

APRIL 10, 2023

Four insights on how women’s sports sponsors are working to level the playing field The phrase “a rising tide lifts all boats” isn’t often associated with competing brands. But when it comes to increasing visibility for women’s sports, sponsors are steadfast in their commitment to inspiring other brands to jump aboard.

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Event Marketer

OCTOBER 2, 2023

Bria Washington, Manager-Sports Marketing, Coca-Cola During the two-day activation, Coke distributed 8,100 samples of products from across its portfolio. I didn’t want it to just be a solo JLab activation within a Coke footprint,” says Bria Washington, manager-sports marketing at Coca-Cola. “It Agency: 160over90.

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Event Marketer

JUNE 28, 2024

When you’re resurrecting one of the biggest scandals in sports history, it’s a “go big or go home” kind of moment. And that was FX’s approach when it unveiled a “Courtside Club” fan exhibit to bring to life the real events behind its limited series “Clipped” about disgraced NBA coach Donald Sterling.

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Event Marketer

APRIL 10, 2023

The quirky game, often described as a blend of tennis, Ping-Pong and badminton, is America’s fastest-growing sport. according to the Sports & Fitness Industry Association. There are a lot of opportunities and a lot of benefits to joining a sport early on,” says Makena Berchem, brand manager-partnerships at Carvana.

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Event Marketer

JANUARY 3, 2025

Super Bowl LIX is the most anticipated sporting event of the year, but few get to experience it in person; we wanted to bring that collective excitement and energy to fans across the country with once-in-a-lifetime access theyll never forget, Leslie Berland, evp and cmo at Verizon, said in a statement.

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Event Marketer

NOVEMBER 7, 2024

When Coca-Cola became the official soft drink, non-sparkling water and sports drink provider of Austin, TX-based Circuit of the Americas (COTA) in the summer of 2023 , the brand was on a three-month time crunch to prepare its trackside activation for the Formula 1 United States Grand Prix.

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Event Marketer

NOVEMBER 1, 2021

It’s just a unique way for us to think differently about how we can get people to watch the game,” says Kristin Hurst, director-consumer engagement at NBC Sports Group. “We Football fans in six markets will have the opportunity to watch artists create murals in real time. Photo credit: Drew Altizer Photography.

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Event Marketer

OCTOBER 11, 2024

The nationwide trek, activated in partnership with furniture brand Lovesac, has been rolling into fairs, festivals, sporting events and landmarks—and stopping traffic in between with a 20-foot-long by 8-foot-high blue sofa installation. Enter: The Comfy Blue Sofa Tour. Our team was looking for: What’s our pumpkin spice latte?

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Event Marketer

NOVEMBER 25, 2024

To infinity and beyond… ( Partners: Event Strategy Group; Fivestone) THIS TRACK AND FIELD EVENT IS MORE GOOD NEWS FOR WOMEN’S SPORTS Step aside, New York City Marathon. What’s more, the competitors were treated to a series of pre-race events that highlighted their accomplishments.

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Event Marketer

MARCH 7, 2025

Golf stars Lexi Thompson, Cline Boutier and Gabi Ruffels sported the logos of local restaurants and boutiques on their equipment and apparel during the golf tournament to increase awareness of each small business. American Express also highlighted small businesses as part of its sponsorship of the 2024 U.S. Womens Open in Lancaster, PA.

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Event Marketer

FEBRUARY 12, 2025

5-8, which annually includes interactive football games and skills challenges, participating brands took their booths in a different direction that connected more to the city setting than the sporting event (more on that in a bit). Partners: Allied Sports, experiential; ASV Inc., Morial Convention Center, Feb. or Eli Manning.

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Eventmobi

JANUARY 15, 2025

Gift ideas: Sports game tickets. Regardless of the time of year, theres an active team ready to engage the sports aficionados at your event. Provide free or reduced-price tickets to the sports team of the attendees choice. Now that you have inspiration, its time to launch your own event gifting program!

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Event Marketer

FEBRUARY 14, 2025

8, Nike and City Gears Super Sole Saturday community pep rally, supporting City Gears Sole Schools, included an NFL panel with players Spears, Quincy Williams and Kayvon Thibodeaux, as well as agent Coral Silverberg of Klutch Sports Group.

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Event Marketer

JUNE 13, 2024

the sponsorship connected all the right dots between its driver partnership, its mission to empower women in athletics and the need for a beauty brand to shake up a sport that is often viewed as male-dominated, but, in fact, attracts an audience that is 45-percent female, according to the brand. Setting the tone was Legge herself in an e.l.f.-branded

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Event Marketer

DECEMBER 2, 2024

Photos: Courtesy of CNC Agency Related: TV Fans Sink into CBS’s Comfy Blue Sofa Tour Sports Sponsorship: Inside Marriott’s Multi-day Super Bowl Sleepover Activation HomeAway’s Festival Sleepover Experience: VIP Access, a Stylish Lodge and ‘Survival’ Kits The post Anatomy of a Sleepover: Four Takeaways from CBS’s Overnight ‘Tracker’ Events appeared (..)

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Event Marketer

NOVEMBER 25, 2024

Photo credit: Kadeem Olijah for NBC Related: NBC Sports Replicates an Iconic Golf Hole to Drive Tournament Tune-in How Paramount+ Hyped its ‘Frasier’ Reboot with a 60-Foot Crane and Food Trucks The post 25 Years of ‘SVU’: Five Ways NBC Uses Events to Keep Fans Tuned in appeared first on Event Marketer.

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Event Marketer

NOVEMBER 5, 2024

The Formula 1 United States Grand Prix is known for serving up a quintessential Texas experience, with cowboy hats and boots sported in the stands, barbecue cooking on the grill, drivers riding horses into the paddock and the Dallas Cowboys Cheerleaders performing on track ahead of the race start.

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Event Marketer

JANUARY 27, 2025

21, newly instated ceo Jeremy Bloom laid out his plans to transform the action-sports property into two distinct leagues, summer and winter, along with what he says will include an array of related events to be hosted annually at iconic locations. Well played. The new arrangement is just one way the ceo is shaking up the platform.

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Event Marketer

FEBRUARY 27, 2025

SWISH CULTURES As a sponsor of WNBA Live, Swish Cultures, a basketball media platform, went beyond the convention center to host the All-Star Break , a two-day wellness festival from Latino-led mental health media company Mente and women-athlete-founded sports brand TOGETHXR at the Lylo Swim Club (Rise Uptown).

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Event Marketer

MARCH 3, 2025

Agency: Factory360) Photo: Courtesy of Oatly MICHELOB ULTRA IS COURTING FANS WITH ITS PLAY LIKE A PRO SWEEPSTAKES For most sports fans, stepping into the shoes of their favorite players is a distant dream. Curtain call, please. But that vision will become a reality for the winners of Michelob Ultras new Play Like A Pro sweepstakes.

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Event Marketer

FEBRUARY 13, 2025

EA SPORTS The Madden Cruiser rolled onto the SBX show floor as the final stop on EA Sports Cruiser Tour that hit eight stadium tailgates during the NFL season. A ticker on the Crown Royal Station sign tracked the packing stations progress. Agencies: Brand New: A Collective, experiential; Taylor, p.r.)

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Event Marketer

MAY 10, 2021

Three Ways Kendra Scott Masters Retail Events. Dick’s Sporting Goods. Following the launch of its Warehouse and Overtime concept stores, which share the objective of selling products at a discount, Dick’s Sporting Goods opened its first experiential-focused House of Sport store concept in Victor, NY, on April 9.

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Event Marketer

OCTOBER 11, 2021

DICK’S SPORTING GOODS. Dick’s Sporting Goods’ House of Sport inspires participation in active and wellness-based experiences. DICK’s Sporting Goods opened its first experiential retail-focused House of Sport store concept in Victor, NY, over the spring. WILSON SPORTING GOODS. percent more visits.

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Event Marketer

MAY 3, 2021

In the absence of packed stadiums, engaging consumers on their own turf has become a fruitful strategy for sponsors in need of fresh ways to connect with sports fans. More Reverse Activation Strategies: Reverse Activations: Events in Your Audiences’ Living Rooms and Backyards. 22 through April 25. All of it was the fan’s to keep.

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Event Marketer

SEPTEMBER 6, 2021

Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. WILSON SPORTING GOODS. Wilson has been the official ball and racket stringer of the US Open for more than four decades and this year, the sporting goods brand is celebrating those deep roots with a pop-up museum called “Love All: A Wilson Tennis Experience.”

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Event Marketer

SEPTEMBER 19, 2024

No one has watched this tailgating evolution more closely than Jay Freedman, president of NFuse 360 Marketing, which produces The Tailgate Tour, billed as the largest and longest running fan experience in college sports. And Shapiro is conscious of that in the design of Fox Sports Radio’s activation. “We

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Event Marketer

APRIL 4, 2022

More Sports Sponsorship Strategies: Comcast Business Launches a New Pavilion Experience for the PGA Tour. Exclusive to the brand’s event in Austin, a Tito’s Bogey Boat floating activation lured passersby who did not have access to the tournament. Agency: Salem Sports Events. Photo credit: PGA Tour.

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Event Marketer

OCTOBER 28, 2024

So to remind sports fans that attending live experiences can put them at risk for catching and spreading illnesses, Lysol activated The Germ Zone at the University of Alabama football game over the weekend.

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Event Marketer

JUNE 28, 2024

CAMPAIGN: ESPN Bet Tip Off CLIENT: ESPN Bet AGENCY: Mosaic North America ESPN Bet Launches Big in North Carolina The Challenge With gambling being legalized in North Carolina, ESPN Bet wanted to make a splash, announce their presence and launch the app in a way befitting the Worldwide Leader in Sports. The Hard Part?

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Event Marketer

OCTOBER 24, 2023

In partnership with Framework and The Concourse Project, Sports Illustrated hosted the SI Circuit Series, the official COTA afterparty, where attendees danced all night to a live show by EDM producer Dom Dolla. Grand Prix in Austin appeared first on Event Marketer. and a Wagoneer display (more on that below).

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Event Marketer

FEBRUARY 10, 2025

Across the mountain at high-traffic areas, including ski gondolas, trams and private booking services, winter sports lovers will encounter sampling opportunities, exclusive events and VIP hospitality, in addition to enhanced digital and OOH elements.

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Event Marketer

MARCH 7, 2024

Tonia Constable, VP-Global Marketing Partnerships: Sports, Entertainment and Brands, Marriott International Fresh off its 13th year partnering with the NFL as its Official Hotel Partner, Marriott continues to evolve its fan experiences around its brands Courtyard by Marriott and Marriott Bonvoy.

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