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April: Event Industry People, Deals, and Moves

Event Marketer

Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Allied Global Marketing announced the appointment of Nicola Gold as business director APAC, brand experience, based in Sydney, Australia. Submit your news here.

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Top 10 COVID-19 Resources for Event Marketers

Bizzabo

The COVID-19 pandemic has changed event marketing as we know it. That’s why we developed LEAD, a data-driven framework that helps event marketers navigate current changes in the industry. In this article, Bizzabo CEO and Co-Founder Eran Ben-Shushan shares how to successfully reshape your organization’s event strategy.

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How HBO’s ‘House of the Dragon’ Stunts Had Fans (and Press) Doing a Double Take

Event Marketer

Videos started popping up on social media of digital banners spotted at KIPCO Tower in Kuwait (Team Black), Marina Bay Sands in Singapore (Team Black), Sydney Tower in Australia (Team Green) and the Eiffel Tower (Team Green). Local businesses got in on the action, crafting menu items inspired by “HOTD” characters.

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Event Heroes: How One Tech Company Is Mastering Event Marketing

Bizzabo

Britta's creativity, data-driven mindset and passion for bringing people together has seen PLAY evolve into a continent-spanning event series. It's no exaggeration to say that Britta and her team at Brightcove are some of the most innovative event marketers in the industry. Establishing a powerful event brand.

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Event Moves: Sundance May Relocate, Collision Rebrands, ComplexCon Heads to Vegas

Event Marketer

SXSW Expands with its First European Event Also growing internationally, SXSW , known for its conference and festivals that take over Austin, TX, each spring, will head to London in June 2025 for its first-ever European edition. Featured photo: Courtesy of Sundance Institute/Jutharat Pinyodoonyachet Have event news to share?

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‘Alien: Romulus’ Unleashes Facehuggers in NYC, Plus Six More Head-turning P.R. Stunts

Event Marketer

Stunts appeared first on Event Marketer. Agency: Giant Spoon) Pop up a massive, recognizable beacon from the show. The stunt was supplemented by trivia activations, swag and branded food truck experiences in both Boston and Los Angeles, where it became clear that the doctor is in—again. Agency: The MRKT Co.)

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The Brief: Electric Gardens and LaundroMatches

Event Marketer

Following the debut of SXSW Sydney in 2023, it was announced last week that South by is headed for Europe in 2025 with SXSW London. For a week in June, the event will take place across dozens of venues, galleries, clubs and other event spaces in London’s artsy Shoreditch neighborhood.

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