Event Marketing Trade Shows White Paper 
PCMA Convene
APRIL 7, 2021
The Derse whitepaper “The Big Rethink” suggests that hybrid strategies are “the next frontier for event marketers.” The white paper cites Event Marketer’s 2021 Experiential Marketing Forecast report in which 70 percent of brands plan to offer hybrid experiences in 2021.
Social Tables
OCTOBER 6, 2018
These “purposeful meetings” are a large part of why 80% of event planners say that their jobs involve more experience creation than they did 2 to 5 years ago. So they’re boldly blending the two when they travel to exhibitions and trade shows. Where you meet matters more than ever before.
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Social Tables
OCTOBER 6, 2018
And these “purposeful meetings” are a large part of why 80% of event planners say that their jobs involve more experience creation than they did just two to five years ago. So they’re boldly blending the two when they travel to exhibitions and trade shows. Where you meet matters more than ever before.
Event Marketer
MARCH 29, 2023
CORE CAPABILITIES: Switch offers a full spectrum of marketing resources. I love collaborating with other departments and seeing a white paper drawing of an idea come to life through renders, build docs and then the production of the final product.” We are passionate and dedicated to the work we produce.
Stova
MARCH 17, 2023
The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. To succeed, the event marketer of the future needs to stay on top of the event marketing game. What is Event Marketing?
ePly
FEBRUARY 13, 2024
It can be a very valuable tool for determining the success of an event such as a conference or trade show. Data Collection for Measuring Event ROI There are several data points that should be collected at each stage of the event. Many event marketing goals will be consistent regardless of industry and event type.
PCMA Convene
FEBRUARY 28, 2017
As people have grown accustomed to these personalized suggestions at home, Chris Cavanaugh, chief marketing officer at Freeman, believes they will come to expect similar intuitive, one-size-fits-you-only suggestions from conferences and trade shows they attend. For example, Cavanaugh points to medical trade shows.
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