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Beyond the dinner, attendees could participate in a sensory-friendly outdoor hiking activity, a curated lunch featuring deep dives into key WEF 2025 issues, ongoing group whitepaper discussions to capture perspectives on WEF themes, and a problem-solving think tank with allies. More of this, please.
While brainstorming your B2B eventmarketing ideas, these types of questions should be at the top of your mind. Your best B2B eventmarketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B EventMarketing Strategy.
A new report released by Green Tourism, Visit Belfast and the Global Destination Sustainability Movement shows Belfast’s transition to become a premier sustainable tourism destination – and how other cities can learn from its approach A whitepaper released at the UKinbound Annual Convention in Belfast reveals how a pioneering partnership between Green (..)
Content marketing has increasingly emphasized its focus upon the customer’s experience of the content and consumers have been seen to seek for more in-depth output material from a brand. The post Innovative B2B eventmarketing ideas appeared first on WebMobi.
The Derse whitepaper “The Big Rethink” suggests that hybrid strategies are “the next frontier for eventmarketers.” The whitepaper cites EventMarketer’s 2021 Experiential Marketing Forecast report in which 70 percent of brands plan to offer hybrid experiences in 2021.
And while event planners at companies and associations must continually build their own skills, the explosion of freelancers provides the opportunity to instantly import specific skill sets to help execute one meeting or multiple meetings over time. Further, “these are not people who simply plug in temporary holes,” says the report. “In
With constant new tech innovations popularizing our daily lives, event professionals must harness these new technologies to enable and enrich the attendee experience. Sponsors can also drop whitepapers at expos, and attendees can receive mobile badges when they enter a venue. It’s time to truly break out of our comfort zone.
The self-study courses are the only bespoke courses available for the events industry and have been developed with the support of professionals across all sectors.
I love collaborating with other departments and seeing a whitepaper drawing of an idea come to life through renders, build docs and then the production of the final product.” ” -Heather Rey, Associate Video Producer CONTACT INFORMATION: Joe Hirsch, SVP, Sales & Marketing joeh@switch.us 630.853.6033 switch.us
This whitepaper will delve into how you can make the most of user-generated content to support your eventmarketing efforts. Download now and start transforming your eventmarketing approach. Here’s how. Don’t let budget constraints hold you back.
Learn how to increase your productivity and get more out of your events in this guide to eventmarketing automation. Ask any successful marketer how to promote a product or service effectively, and they’ll tell you that success starts with understanding your target audience. What is eventmarketing automation?
. #27 Recruit authority figures (industry experts/notables, local celebs) to endorse and attend your event. #28 28 Prime the pump by “giving” potential attendees a gift (whitepaper, free happy hour, etc.). #29 29 Have your speakers/performers promote your event to their followers. #30
In a recently published whitepaper, exploring event legacy, it was revealed that choice of legacy and its subsequent measurement can be a challenging task for associations and not-for-profit organisations looking to leave a positive impact on society.
If the attendee experience begins on Day 1 of planning your event, then attendee engagement starts with the first email you send to your potential attendees or first time they visit your virtual event website or your event’s Facebook, Instagram or Twitter pages. Use a host to keep the flow going.
Award-winning creative agency EMC3 recently published a whitepaper, ‘Events as a force for good’, is focused on holistic sustainability in the industry. This episode features the company’s events strategist, Emily Maule, and Saskya Liney, EMC3’s head of sustainability.
Explore the decision-making processes, formats, technology toolkits and engagement strategies that eventmarketers should consider to attract and engage attendees in the new era of hybrid experiences. The post A Step-by-Step Guide to Flexible, Hybrid Experiences appeared first on EventMarketer. DOWNLOAD THE GUIDE.
These “purposeful meetings” are a large part of why 80% of event planners say that their jobs involve more experience creation than they did 2 to 5 years ago. Forbes leaves nothing to chance because they use the drag-and-drop technology to easily create diagrams and even render them into 3D walkthroughs.
Too many events fail because the marketing team view them as a one-off concept, not something that needs attention every day. In her latest blog on planning for eventmarketing success, Kirsty Joynson argues eventmarketing is a 12-month job. It should be a core part of your ongoing content.
And these “purposeful meetings” are a large part of why 80% of event planners say that their jobs involve more experience creation than they did just two to five years ago. By using the drag-and-drop technology to easily create diagrams and even render them into 3D walkthroughs, Forbes leaves nothing to chance.
Too many events fail because the marketing team view them as a one-off concept, not something that needs attention every day. In her latest blog on planning for eventmarketing success, Kirsty Joynson argues eventmarketing is a 12-month job. It should be a core part of your ongoing content.
billion people, it naturally seems like it would be an ideal place to promote an event, and because there are so many people using Facebook, it sometimes feels like reaching people shouldn’t be a problem. Organizers and marketers must learn how to promote an event on Facebook, before buzz can be generated and registrations can be increased.
We’ve talked about all kinds of marketing for events on this blog, but one has been missing - until today. Content Marketing is one of the most influential types of marketing out there and it comes in many shapes in sizes. People Come For the Content, Stay For The Brand.
The most obvious is the presentations made by your speakers, experts and sponsors at the event itself. But just as important for eventmarketers is having quality content to help attract an audience in the first place. But unfortunately, still generally poorly applied for the marketing of events. Why is that?
The most obvious is the presentations made by your speakers, experts and sponsors at the event itself. But just as important for eventmarketers is having quality content to help attract an audience in the first place. But unfortunately, still generally poorly applied for the marketing of events. Why is that?
Eventmarketing company GES recently helped a medical convention create a direct link between its educational sessions and the show floor. This whitepaper is brought to you by PCMA and This Is Cleveland. Please register below to download this whitepaper in PDF format.
According to a recent whitepaper by Ezra , the professional coaching app, months of working from home has resulted in psychological effects a lot of people simply weren’t prepared for. In your eventmarketing, tell people what you mean when you say the meeting will be “compliant.” Rx for a Mental Health Crisis.
The self-study courses are the only bespoke courses available for the events industry and have been developed with the support of professionals across all sectors. .
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing?
Ask the Expert Click to download our Event Staging whitepaper today. Download Ask the Expert is our thought leadership series featuring experts from around the business on a variety of topics to the events industry. It’s not just about skills — it’s a whole new way to think about event production.
Before you even start the event planning process you have to define your marketing goal that you want to complete with the eventmarketing. The best business strategies can’t afford to ignore the power of events , as I wrote in one of my recent articles. How to target your audience to make the event successful.
The Event Nerd is a passionate advocate for bringing new technology into event experience, and covers everything from conference coverage to eventmarketing to everyday tech and words of wisdom. One of the oldest and most respected blogs for event professionals, with Julian Solaris at the helm.
EventMarketing Goals and ROI Eventmarketing goals and ROI are specifically geared toward how the event was marketed. Event ROI looks at the event itself while the eventmarketing ROI looks at the marketing campaigns and strategies that garnered interest and drew in people, encouraging them to attend.
Channel 6: Content: Content is the hottest new channel for marketing. It comes in a variety of formats including video, infographics, sell sheets or eBooks, webinars, testimonials, case studies, whitepapers and much more. – Provide useful information about the event and useful knowledge sharing through your blog posts.
According to Leslie Robertson, it is important for life science companies to use these benchmarks as an essential starting point that catalyzes a more nuanced and tailored approach to eventmarketing within life sciences. Life science companies should shift the discourse from retrospective assessment to prospective planning.
That personalized experience starts with the very first touch point, requiring an under-standing of who prospective attendees are so that the event-marketing team’s messages — via email, social media, and other forms of communication — are highly targeted. “‘To Earn one clock hour of certification credit.
Start early: Amplify in-person with virtual networking events. With in-person conferences back in full force, demand for full-day online business events is down. The virtual eventmarket is expected to grow more than 20% annually, reaching $617 billion by 2030. But interest in shorter gatherings is strong.
All of the raw data as well as some insights are in our new whitepaper “Closing the Loop: Crunching Numbers on Event Lead Follow Up” There’s also data from this report in our press release. As the Fall tech event season gets into full swing, check back on our blog for more insights into event automation.
A whitepaper authored by The Hague & Partners Convention Bureau and Ottawa Tourism will reveal that 63% of global association buyers are either very concerned or slightly concerned about the ethical implications of using AI in event organising, when it launches next month.
Exclusive Collection has launched its insights into the next generation of delegates and event attendees. The Big Re-Think is the culmination of quantitative research carried out in autumn 2023 in partnership with micebook.
In alignment with the frameworks provided by the European Green Deal and the Net Zero Carbon Events Initiative, it showcases a collaborative action plan towards a shift to sustainable […]
Many green meeting and event planners also organize charitable causes into their work, supporting drives or donations whose proceeds go back into bettering the community. While exact stages and operations will vary, green event planning tenets cover: Transportation. Eventmarketing and promotion. Meeting and event venues.
She has been frequently named a Top Marketer and is dedicated to providing event attendees with an incredible experience. In this Event Heroes spotlight we discuss: Growing an annual conference. Letting data drive the eventmarketing process. Content marketing promotion. Selecting an event theme.
Because of this, it is hard to maintain a well-kept marketing resource library that has up-to-date and relevant information for all your marketing needs. Ahead of you is a carefully selected list of resources (in no particular order) for general marketers, event planners, demand gen professionals, and eventmarketers.
A comprehensive whitepaper authored by The Hague & Partners Convention Bureau and Ottawa Tourism highlights the accelerating integration of Artificial Intelligence (AI) in the global association conference and event sector.
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