Event Industry News

SEPTEMBER 11, 2019

Looking for a go-to event technology solution that maximises pre- and post-event engagement gives personalised matchmaking and networking solutions and offers year-round marketing? Zerista’s event app encompasses all this and more. Brand Events. Event Tech. Sporting Events. Conferences.

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Event Marketer

DECEMBER 14, 2021

Popular brand personality Jake from State Farm made appearances at two live tailgating events. Sports fans are a digitally savvy audience that rely on their devices to supplement the game-viewing experience. The post State Farm Sends NFL Fans on a Treasure Hunt for Footballs and NFTs appeared first on Event Marketer.

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Event Industry News

NOVEMBER 26, 2019

Akkroo takes home the ‘Best use of Technology for Engagement & Interaction (B2B)’ award at the 2019 Event Technology Awards. Chris Wickson, Co-Founder of Akkroo, now GM of Events at Integrate after the acquisition of? Integrate Events exists to improve event experience and results for exhibitors and attendees.

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Event Marketer

MARCH 21, 2022

18-20 at Cleveland Public Square, Klarna officially made its first foray into the sports arena with the pop-up “Klarna All-Star Vault” experience that showcased the crossover between fashion and basketball throughout the league’s 75-year history. marketing at Klarna. The Bulls in particular really align with that.

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Social Tables

JUNE 17, 2021

, the reality is that you need great marketing to stand out from other event planners and attract new clients. That’s where this post on event planner marketing comes in. Discover 5 event planner marketing strategies you need to know: 1. This is the starting point for all of your marketing efforts. .

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Event Industry News

OCTOBER 10, 2024

While many other industries have embraced sustainable practices, event organisers must navigate varying regulations, regional requirements and growing demands from sponsors and attendees for environmentally responsible solutions. Live events such as festivals, sporting events, trade shows and concerts have a significant […]

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Event Industry News

SEPTEMBER 23, 2019

During all our years designing and deploying event technology for events, one thread remains a constant – that technology adds the most value when it succeeds in actively facilitating human connection and communication. Bringing teams together with event technology. Brand Events. Event Tech.

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Event Industry News

DECEMBER 11, 2024

London Marathon Events (LME), the worlds leading mass-participation events organiser and the first-ever sports buyer of carbon removals, has signed its third deal with CUR8. LME will purchase 1,935 tonnes of carbon removals from the global carbon removals market maker to support its progress to net zero.

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Event Marketer

MARCH 27, 2023

According to PetSmart’s research, more than one-third of pet parents are also major sports fans, so the brand left no stone unturned when it came to finding creative ways to engage with the crossover audience throughout the 2022-2023 NFL season. Agency: Activent.

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Sponsorships Retail Sports Social Media 246

Lennd

DECEMBER 14, 2021

In the wild world of live sports events, the most intense preparation work isn’t done by the teams or the coaching staff…it’s performed by the event organizers. Thankfully there are sports credential software solutions available that can bring order to the chaos that is credential management.

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Event Industry News

JULY 25, 2019

Tim Sutter, Cvent’s regional business development manager, made his predictions on the future of event technology while reflecting on past equipment and services during Confex North. Each of these stages requires technology to market the event, enhance audience experience or create more efficiency. Brand Events.

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Event Technology Technology Social Media Advertising 93

Smart Meetings

FEBRUARY 10, 2023

He looks at historically black colleges and universities, hotels, sales and customer service employees and even gamers (they adapt quickly to new event technology) to find aspiring servant-leaders by considering what they have accomplished outside the classroom in the work and social sphere. “We

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Event Marketer

JUNE 21, 2021

Consumers with Zoom fatigue were first drawn to the audio-only concept while stuck at home during the pandemic, and the market for it has been booming ever since. Dissecting TikTok: How Event Marketers Can Leverage the Short-Form Video App. Social audio just may be the next frontier for social media. Android users.

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GEVME

OCTOBER 1, 2019

How are you expected to find out about the latest technological trends when you never seem to have any free time? Event management podcasts can certainly come in handy. Organisers can listen to them when they’re cooking, playing sports, or driving home from work. Podcasts for event planners are easy to use.

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Smart Meetings

APRIL 27, 2021

In Smart Meetings ’ webinar, “ Hybrid How-To: A Step-by-Step Guide to Hosting a Successful Hybrid Event ,” Alyssa Peltier, senior event marketing manager for Cvent , shared strategies to get us there with fewer hiccups. Think sports broadcast or late-night talk show. First, marketing. “We’re Peltier says.

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Event Marketer

DECEMBER 1, 2021

And while the personal appeal is evident, event marketers are beginning to capitalize on the platform for its variety of uses on-site at events. The post Five Ways to Leverage the Cameo Platform to Personalize Engagement appeared first on Event Marketer. View this post on Instagram.

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Event Marketer

MARCH 23, 2022

To amplify its partnership with the professional golf event, the brand activated a practical Comcast Business Pavilion to help tour sponsors and partners stay connected at select PGA Tour events throughout the 2021-22 season. Agency: GMR Marketing.

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Event Marketer

JANUARY 24, 2022

Take inspiration from Whole Foods Market, which with wellness and mindfulness top of mind, teamed up with Headspace meditation app for a mobile device-optimized original video series , “Food for Mood,” and guided meditations to inspire consumers with new ways to improve physical and mental well-being.

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Event Industry News

APRIL 24, 2024

The Arnold Sports Festival UK made a triumphant return to the NEC Birmingham over the weekend of March 15-17, 2024, boasting an impressive line-up of sports and activities, attracting a community of 30,000 competitors and visitors.

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Event Industry News

MAY 22, 2019

Full Name: Aleksandra Panyukhina Company: SEMrush Job Title: Head of Event Marketing. Aleksandra is a highly skilled event marketing professional with more than 10 years of experience in business, entertainment and sport events. It’s been a bit more than 10 years in events for me.

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Event Technology Technology Tech Sports 74

Eventmobi

SEPTEMBER 11, 2018

The proliferation of smartphones and other digital devices means engaging event attendees via social media, event apps, live polls, push notifications, and other apps available is no longer a nice-to-have for event planners. The Event Technology Breaking Point – When Your Tools Are Not Talking To Each Other.

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Eventbrite UK

AUGUST 7, 2017

The post The Best Social Media Tools for Event Marketers appeared first on Eventbrite UK Blog. Having a presence on social media is no longer enough! You need to up your game constantly and you can do this with the help of the best social media tools.

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Event Industry News

OCTOBER 9, 2019

Sam Chance is the Portfolio Marketing Manager at Fresh Montgomery overseeing shows including Hotel, Restaurant & Catering, ScotHot, Independent Hotel Show, PUB and The Foodservice Show. With number of visitors ranging from 3,000 up to 20,000 technology and the efficiencies it creates is vital in helping drive visitor attendance.

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Event Marketer

OCTOBER 9, 2023

Event profs discuss how they’re leveraging GenAI, risks and responsibilities, and the tech’s current limitations When we polled the experiential marketing community in March on how artificial intelligence is impacting the industry, 75 percent of respondents said they believed AI will change the course of events.

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Event Industry News

OCTOBER 5, 2023

Athena, the iconic Art Deco events venue in Leicester’s vibrant cultural quarter, has conducted new research shedding light on the top priorities of sports event organisers. Planners highlighted the importance […]

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Event Industry News

AUGUST 20, 2019

But what is innovation when it is useless to the key markets? And this is exactly what Ungerboeck does when it comes to developing innovative technology for the exhibition and event industry. Brand Events. Event Tech. Sporting Events. Areas of interest. Concerts & Tours. Conferences. Exhibitions.

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Event Technology Technology Sports Event Tech 68

Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. While in its infancy, AR was often used by brands as part of a gimmick that included the technology for the sake of the buzzword. Agencies: Infinity Marketing Team ; Zeno. Agency: Courageous.

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Event Marketer

JUNE 20, 2024

NVIDIA ceo Jensen Huang, sporting his usual black leather jacket, made an impressive entrance riding his own star power, with the screen behind him black. Closeups of both ceos were fed to the screens hovering in the center of the Sphere, while the rest of the background offered a vivid representation of technology.

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Event Marketer

DECEMBER 18, 2023

Coming off a successful showing of AfroTech Conference 2023—which featured health, women’s and sports summits, as well as heavy-hitting speakers like Issa Rae, Marsai Martin, Timbaland and Robert F. Simone White, SVP-AfroTech and Live Events at Blavity Inc. left) Event Marketer: You just hosted AfroTech Conference last month.

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Event Industry News

OCTOBER 14, 2019

As the Operations lead on upcoming events in Hong Kong, New York and Sydney, he is constantly working with a range of the latest event technologies to deliver these events successfully. Read the Event Tech Q&A here. Aleksandra Panyukhina, Head of Event Marketing at SEMrush.

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Event Industry News

JANUARY 3, 2024

Nine cultural and sporting events set to take place in the West Midlands have shared £3 million of Commonwealth Games legacy funding to help bring hundreds of thousands of people together in the region. Giving an estimated £11.5

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Event Industry News

SEPTEMBER 6, 2019

I am always an early-adopter of any technology that I believe could help grow visitor attendance to my shows, bring in leads for the commercial team or make my working day easier. As a marketing executive at Clarion Events, I introduced an app with live voting tools to our main conference of the year. Brand Events.

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Event Industry News

JANUARY 16, 2025

Bubble Agency, a global leader in PR and marketing specialising in the AV, sports and media technology sector, has announced the launch of Bubble Events, a new venture dedicated to delivering exceptional events that captivate, inspire, and connect.

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GEVME

AUGUST 15, 2019

You can change the boring course of any event with carefully prepared program content and a sustainability plan. . Infusing events with hands-on experiences. Interest is growing in events that include the participation of event market professionals, along with engaging event sessions. Health & wellness.

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Event Industry News

AUGUST 15, 2019

Talking to Event Industry News on our weekly podcast was Banzai co-founder and chairman, Joe Davy. . Banzai, an event marketing automation platform, was created when Joe discovered a recurring pattern demonstrated by marketers when creating events. The “lifecycle” of most event marketers typically lasts a month.

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Event Industry News

OCTOBER 16, 2023

These unique sporting venues have transformed into […] When you think of horse racing, you might envision a thrilling race, the thunder of hooves, and the elegance of jockeys guiding their steeds to victory. But what if we told you that The Jockey Club are not just about horseracing? They are so much more than that!

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Event Industry News

FEBRUARY 12, 2025

Ten local authorities trial Green Events Code of Practice (GECoP) to introduce new minimum environmental standards Findings from 60 music, sports and community events demonstrate overwhelming support for nationally aligned standards A landmark pilot project has demonstrated that local authority-led assessments can drive widespread sustainability in (..)

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